MarTech Podcast // Marketing + Technology = Business Growth
Summary: The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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Today, Benjamin Shapiro gives us the July 2018 MarTech Podcast update, which marks the fourth month of the show. Benjamin reveals the data behind the show's growth and details his third-quarter goals, which involve scaling, improving organic growth channels, and developing a clear strategy for monetization. Here are the real numbers behind growing a podcast to 10,000 downloads and beyond. Transcript: https://benjshap.com/martech-podcast/10000-total-downloads-july-2018-update
Today we continue our conversation with a multichannel e-commerce expert, Ben Hebert. Ben is a co-founder of Natural Stacks, a nutritional products brand utilizing open source formulas. In our last episode, Ben walked us through his omnichannel e-commerce strategy, and now he's going to detail his MarTech stack for customer acquisition and retention. Transcript: https://benjshap.com/martech-podcast/perfecting-an-omni-channel-ecommerce-strategy Interview Guest Website: https://www.naturalstacks.com
This week we're going to talk about the growing complexity of managing a multichannel e-commerce brand. With us today is Ben Hebert, co-founder of Natural Stacks, a nutritional products brand delivering optimal performance with open source formulas. Today, Ben is going to talk us through how he plans and prioritizes his Omni-Channel approach to e-commerce. Transcript: https://benjshap.com/martech-podcast/perfecting-an-omni-channel-ecommerce-strategy Interview Guest Website: https://www.naturalstac
In this episode, we're going to work through a case study with Justin Christianson, co-founder of Conversion Fanatics, a conversion rate optimization agency. Today we're going to ask Justin to work through a real-world example of how to apply his conversion rate methodology to a startup that I started years ago called strumschool.com. Transcript: https://benjshap.com/martech-podcast/effective-conversion-rate-optimization-planning Interview Guest Website: http://conversionfanatics.com
Today we're finishing our conversation with Carey Green of Podcast Fast Track on the topic of outsourcing your podcast production. If you're new to podcasting or if you're an experienced podcaster, it's a great topic to think about how much you want to take on when producing your podcast and how much you want to hand to somebody else. Transcript: https://benjshap.com/martech-podcast/how-to-podcast-week-the-industry Interview Guest Website: https://podcastfasttrack.com
Today is the fourth installment of our conversation with Carey Green of Podcast Fast Track. In the previous episodes, Carey walked us through how he got involved in podcasting and gave us an overview of the podcast industry, how to start a podcast, and what it takes to achieve scale. Today, Carey is going to talk us through his thoughts on podcast monetization. Transcript: https://benjshap.com/martech-podcast/how-to-podcast-week-the-industry Interview Guest Website: https://podcastfasttrack.com
In today's episode, we're going to continue our conversation about podcasting with Podcast Fast Track founder, Carey Green. In the last two episodes, we've talked about the growth of the podcast industry and what it takes to start building a podcast, and today Carey walks us through growth strategies and the timelines for producing a podcast. Transcript: https://benjshap.com/martech-podcast/how-to-podcast-week-the-industry Interview Guest Website: https://podcastfasttrack.com
Today, we continue our conversation with Carey Green from Podcast Fast Track. In our last episode, Carey talked to us a little bit about his experience in podcasting and how the podcasting medium is growing. In today's episode, we're going to focus our conversation on what it takes to start producing a podcast. Transcript: https://benjshap.com/martech-podcast/how-to-podcast-week-the-industry Interview Guest Website: https://podcastfasttrack.com
This week we're going to talk about a marketing medium that is obviously near and dear to my heart: podcasting. Our guest Carey Green, the founder of Podcast Fast Track, is joining us all week to discuss starting and growing podcasts. Today, Carey is giving us the first of five keys of building a successful podcast. Transcript: https://benjshap.com/martech-podcast/how-to-podcast-week-the-industry Interview Guest Website: https://podcastfasttrack.com
In today's episode it's just you and me, marketers, and I'm sharing an update on how the show has evolved over the past several months. As we come to the end of our first quarter of production, we're going to talk about how this show is tracking, and some of the data we've gathered through marketing this show. We'll also discuss how we've applied insights from our guests on the podcast. Transcript: https://benjshap.com/martech-podcast/going-from-0-to-5000-downloads-in-3-months-june-update
Today we’re going to continue the replay of our conversation with Jordan Koene, one of this podcast's sponsors and a world-renowned expert in SEO & organic growth. Jordan talks us through the tradeoffs of investing in paid vs earned media, using content for marketing, and some of the tools SEO’s use to drive business results. Transcript: https://benjshap.com/martech-podcast/using-content-seo-to-drive-organic-traffic-jordan-koene-searchmetrics Interview Guest Website: https://www.searchmetrics.co
Today we’re replaying one of this podcast’s first episodes, when I was fortunate enough to sit down with Jordan Koene, one of this podcast's sponsors and a world-renowned expert in SEO & organic growth. Jordan walks us through his background, his role at Searchmetrics, and keys to creating an effective organic growth strategy. Transcript: https://benjshap.com/martech-podcast/using-content-seo-to-drive-organic-traffic-jordan-koene-searchmetrics Interview Guest Website: https://www.searchmetrics.c
Today we continue our conversation with Adam Weiler, founder of Sunken Stone. In our last episode, Adam walked us through how he became an Amazon expert, how the platform has changed, and how companies are finding success on Amazon. In this episode, Adam discusses best practices and strategies that help his clients maximize their ROI in the Amazon Marketplace. Transcript: https://benjshap.com/martech-podcast/how-amazon-took-over-the-ecommerce-world Interview Guest Website: https://sunkenstone.com/
Today we’re going to focus our attention on a company that some people think is taking over the world: Amazon. With us today is Adam Weiler, founder of Sunken Stone - a premier, performance-based Amazon Management Agency. Adam is going to talk about how he became an Amazon expert, changes to the platform, and the types of companies that are finding success. Transcript: https://benjshap.com/martech-podcast/how-amazon-took-over-the-ecommerce-world Interview Guest Website: https://sunkenstone.com/wp/
Today we're going to hear the second part of our interview with Kate Talbot, an expert in marketing to Millennials. Kate is an entrepreneur, consultant, and the author of "Oh Snap! You Can Use SnapChat for Business". Her work has been featured on CNBC, Tech Crunch, and Huff Post, and she's worked with big brands like Virgin America and Apple. Transcript: https://benjshap.com/martech-podcast/marketing-to-millennials-snapchat-instagram-beyond Kate's book: Oh Snap! You Can Use Snapchat For Business
