The Spin Sucks Podcast with Gini Dietrich

Everyone’s got issues, no exception. But when it comes to achieving your goals, there are few personal issues that can truly hamstring your attempts to make progress. In this episode, Gini covers the four horsemen of The Issues List and dishes out some advice for tackling each one.

What do rocks, pebbles, water and a glass have to do with communication plans? With some help from Gini Dietrich, more than you think! Tune in to this week’s episode to find out how to get your biggest rocks in a row and make time for all the pebbles and sand that tumble on to your plate every day.

We’re at mid-year, and we have an important question for you. How are those resolutions you made in January coming along? If you’re one of the few who actually follows up on your goals, good for you! If this question made you uncomfortable, then this is the episode you need to hear. You might just be setting goals in a way that you can’t keep them, and Gini Dietrich has some solutions to help you finally get it right.

Facebook is dead. LinkedIn is a wasteland. Twitter is a waste of time… or so people would have you believe. Is it even worth it for your brand to be on social media at all these days? The answer is no AND yes. Today, Gini talks about why some brands should leave social media and how, for other brands, it’s a golden opportunity to make some real traction. In this episode, you’ll discover how to jump in and put the social back in social media.

Sometimes it only takes one SWOT to rule them all. When it comes to your business, product or strategy, breaking down your greatest strengths, weaknesses, opportunities and threats can help you to make the right decision at the right time. This week, we’ll be demonstrating the SWOT analysis and discussing its ability to give you a quick and clear picture of where you’re at.

“Dark social media” isn’t as ominous as it sounds, we promise. These days, conversations on social media are getting smaller and smaller. While the days of broad public engagement have been dissolved into the era of the social media bubble, it’s still possible to gain some worthwhile traction in the smaller corners of the web.

What are your values? What will your brand engage with and what will it stay away from? Knowing the do’s and don’ts of your brand will help your organization find great clients and create solid working relationships.

There’s nothing that makes a CEO happier than good metrics. And nothing annoys a CEO like fluffy and flashy PR numbers that offer no real insight into their business. Check out some of Gini Dietrich’s favorite metrics that will help you communicate progress and change in a goal-focused and actionable way.

Are you one of those people who sees faces in everything? The clouds, dark alleys, toast? It’s called Pareidolia, and it makes the unrelatable, relatable by turning inanimate objects or abstract concepts into something we can tell stories about and have experiences with. You can harness this phenomenon with your brand by creating a brand persona.

Elon Musk launched a Tesla into space. Unless you’ve been living under a rock, you also know he named the mannequin driver Starman. It all seems like a ridiculous PR stunt, but it wasn’t. At least not in the sleazy way. What Elon did was share his sweeping vision for the future in a way that was guaranteed to go viral. You might not have billions and a major corporation backing you, but you can take some profound lessons from Mr. Musk.

Everything you write for your fans should be instantly recognizable as you. If not, you’ll be lost in obscurity along with the deluge of emails from other companies. If the only way your fans recognize you is by the reply email, it’s time to rethink how you write.

You’ve nailed your brand. Now you need to figure out how to make it come alive. Not Frankenstein alive, but living, breathing, and authentically representative of your company. It’s way too easy to make your brand voice what you wish it were rather than an accurate portrayal of you and your clients. That’s why it’s very easy to fail at creating a compelling brand voice.

The Spin Sucks podcast is your one-stop-shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. Join host Gini Dietrich for tips, tricks, and stories. We can change the PR industry...together.