The Spin Sucks Podcast with Gini Dietrich

Reality is still changing — the way we interact with it, and the way we think about it. It’s weird. It’s different. In this episode of the Spin Sucks Podcast, we’re diving into the world of artificial intelligence. Computers can now learn, programs can talk to our clients, and everything is tracked or automated. What does this mean for our businesses?

Over the past few weeks, Gini has gone into detail about the PESO model, and how you can develop a killer communications strategy that will boost your authority, build brand awareness, and generate qualified leads. In this week's replay episode, we go back to the beginning and for a refresher course on one of her best developed secret weapons: the PESO model.

From cat videos to memes, and Wikis to slews of selfies — user-generated content is happening all around us. What is user-generated content? This is any content, from tweets to blog posts, that people who aren’t directly in your brand and business create. How can you harness this boundless creativity and production in your communications strategies? People want to share stories and experiences with one another online. Our job as content marketers is to give them something good to talk about.

Pay to play: If you’ve ever heard someone mention the phrase — especially about a platform like Facebook — they’re probably talking about paid social media. That’s what Gini is diving into in this episode of Spin Sucks. Paid media is exactly what it sounds like: paying to reach new audiences. If you’re new to the podcast, listen to Episode 16 first (the basics of paid media), then come back here when you’re done! You’ll discover how you can leverage paid social media to improve your communic

Those who practice the best social media etiquette often go unnoticed - and you'll want to do the same. "But don't we want people to acknowledge how well-behaved we are online?" No, not exactly. You really only want people's attention on two things: your content and personality. Last week, Gini gave you 6 Social Media Don'ts. Today, she's back to talk about ways you can engage on social and make a great impression!

Our actions have consequences, and social media denizens love to remind us of said consequences. Twitter is especially volatile when it comes to delivering social media justice. It's a mob wielding metaphorical pitchforks and torches, impatient and merciless. Want to avoid their ire? We’ve got a few guidelines to help you become a consummate social media user. Let's talk about mindfulness and accountability, shall we?

You've probably heard this quote by Rumi at least once:, "When you are everywhere, you are nowhere. When you are somewhere, you are everywhere." As cryptic as it sounds, Rumi has a great point, especially when you apply this wisdom to social media. The thing is, you can't possibly be on all the social media channels AND still build a meaningful connection with your target audience. This week, we talk about the wonderful world of social media and how to keep your communications plan simple and effective.

The Spin Sucks community is the best! We’ve received a lot of really smart questions, and today, Gini is giving you some really smart answers. From analytics to revenue and contractors to demonstrating ROI, there’s sure to be something you’ll find useful and can implement today to make your business more successful. Also, make sure you listen to the very end and find out if Gini survives the lightning round!

What does your blog, your podcast, your eBook, and your newsletter all have in common? They’re all content and they are YOURS. If you haven’t been investing time and effort in creating your own content, then you’ll find today’s focus even more valuable. Because we've saved the best for last, the last letter in the PESO model, Owned Media, and why you need this in your communications strategy.

Have you ever posted something cringe-worthy on your social media account? The thing about the internet is mostly everything stays there - FOREVER. Today, we're diving into the third letter of the PESO model: Shared Media. What happens when a company (or a person) makes a mistake and social media absolutely dumps on them for a couple of days? It’s time to learn how to be masterful with social media as part of your communications strategy, and why it’s a force to be reckoned with.

We already talked about how to get the most out of Paid Media, but now it’s time to jump in and understand the second letter in PESO -- “E” for Earned Media. Done correctly, Earned Media is an effective strategy that can catapult your business or product in front of the masses, and more importantly, the right audience. Today, Gini explains how this section of the PESO Model allows your brand to develop credibility and authority and why it is crucial to your success when targeting your audience.

Last week on the Spin Sucks podcast was a refresher course on how implementing the PESO Model in your business communications and marketing plan can significantly increase your authority among consumers, build brand recognition, and generate qualified leads. In today’s episode, Gini shares how you can get the best bang for your buck and harness the power of Paid Media regardless of the scale of your budget or the size of your intended audience.  

Last week, Gini dove deep into blogging and how it can be beneficial to some businesses’ communications and marketing strategy. Blogging is just one of the many moving parts that fits into a much larger communications strategy. So how do you create an effective communications strategy that would boost your authority, build brand awareness, and generate qualified leads? Look no further, because in today’s episode, Gini gives us a refresher course on one of her best developed secret weapons: the PESO mode

It seems that almost everyone has their own blog these days. From influencers to entrepreneurs, heck, even corporations joined the blogging scene to gain traction, and maybe even try to understand what all this, “blogging is king” hullabaloo is about (caution: the latter probably is not as dynamic as the first two, ugh). But is blogging really good for your business? In this episode, Gini talks about her blogging roots, how said roots have evolved, and how you can blog better, faster, and more effective

Being an influencer doesn’t mean being lazy and using clickbait. It means having a real audience and making the industry better. If you’re trying to grow your business and your brand, how do you know which influencers will really help you? In today’s episode, Gini talks about how to work with the kinds of influencers who will truly help you AND your industry.