The Spin Sucks Podcast with Gini Dietrich show

The Spin Sucks Podcast with Gini Dietrich

Summary: We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

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Podcasts:

 #42 Replay: So Much Social | File Type: audio/mpeg | Duration: 08:15

You've probably heard this quote by Rumi at least once:, "When you are everywhere, you are nowhere. When you are somewhere, you are everywhere." As cryptic as it sounds, Rumi has a great point, especially when you apply this wisdom to social media. The thing is, you can't possibly be on all the social media channels AND still build a meaningful connection with your target audience. This week, we talk about the wonderful world of social media and how to keep your communications plan simple and effective.

 #41 Skills to Build and Work On | File Type: audio/mpeg | Duration: 11:28

Whether you’re the leader of an organization, a freelancer, or an enthusiastic member of the rank and file, there is never a downside to investing in yourself and getting better at things. But what should you get better at? And how do you do it? The best way to learn any skill is to practice, and today, we’re going through my top suggestions on things you should make an effort to learn, practice, and keep on improving.

 #40 The 3 C’s of Creativity | File Type: audio/mpeg | Duration: 06:54

Do you consider yourself a creative person? As a business owner, there’s something incredibly exciting when you get an idea. It’s that feeling of coming up with something, solving a problem — being creative. How can you hone this skill (because yes, it is a skill!)? Just remember the 3 C’s: Curiosity, Constraints, and Conflict.

 #39 Growing a Company | File Type: audio/mpeg | Duration: 08:34

If you’ve ever toyed with the idea of starting your own business, this episode of the Spin Sucks Podcast is for you. Today, we’re talking about the strategies and challenges that go with being an entrepreneur and scaling a business. It’s not the easy, but if it’s right for you, you may never want to go back to being an employee again!

 #38 How Virtual Companies Work | File Type: audio/mpeg | Duration: 10:30

Offices are a necessary evil for businesses … or are they? What if you could do away with the commute, distracting officemates, and paying for rent and utilities? On this episode of the Spin Sucks Podcast, we’re talking about Virtual Companies: how they work, and how you can arrange your own.

 #37 Building an Online Community | File Type: audio/mpeg | Duration: 07:36

On this episode of the Spin Sucks Community, we’re talking about online communities. A community is made up of people who know, like, and engage with you or your brand (or both) — and engage with one another. This takes your content marketing one step further, as not only will your fans get to know and support one another, they’ll also evangelize for your products and services. So how can you build your own?

 #36 Effective Storytelling for Your Brand | File Type: audio/mpeg | Duration: 08:19

Stories are how humans understand the world. Whether we do it consciously or not, we tell ourselves stories about the things that happen to us, the things we believe, and the things we hope for. Smart use of stories can convey a message, encourage a decision, and connect with your people. In short, storytelling can dramatically help your brand in almost all business areas and is a worthwhile investment of your creative energy.

 #35 Digital Declutter | File Type: audio/mpeg | Duration: 07:10

How are your resolutions faring now that January is drawing to a close? What have you accomplished? Did you slip off the wagon a time or to? Chances are, if you’re human, you haven’t done perfectly. But that’s okay – it happens to the best of us. Maybe what YOU need is a little digital decluttering. It might not inspire you to eat more broccoli, but it WILL make you feel better.

 #34 PESO Case Study: Pitch Perfect | File Type: audio/mpeg | Duration: 08:46

Have you received a pitch in your inbox that was just a little … off? Because the pitch made totally no sense for you and your audience? Today we’re talking about the importance of doing your research when it comes to earned media. When done right, pitching is a powerful way to get your content in front of a lot of the right people. But what we often see is a more indiscriminate mass-email situation that’s like throwing spaghetti at the wall and seeing what sticks. So how can we do this better?

 #33 Alexa Flash Briefings: The New Kid on the Social Media Block | File Type: audio/mpeg | Duration: 07:05

There’s a new social media channel starting to gain steam, and you might want to get in while the getting’s good (and the competition isn’t too fierce)! Enter: Alexa Flash Briefings, a new service offered by Amazon for their Alexa/Echo customers. Here’s how to make the most of it and leverage it for your business!

 #32 Communications Trends for 2019 | File Type: audio/mpeg | Duration: 10:48

Happy New Year! This is the time of year that we’re all used to setting goals, starting new projects, and making the changes we’ve been meaning to for ages. And to make effective plans for 2019, you need to be in the loop about what in the communications industry is likely to be most important. Here are three things we need to pay attention to this 2019.

 #31 Predictions for 2018: Were We Right? | File Type: audio/mpeg | Duration: 08:18

It’s time for year-end roundups! What happened in 2018? Were our predictions right? And what’s going to happen in 2019? I’ve been waiting all year for this. Here are my predictions from last year… let’s find out whether or not they came true!

 #30 Networking Done Right | File Type: audio/mpeg | Duration: 10:13

Networking can be the key that opens many doors to growth and success. Much of it comes down to meeting the right people at the right time for the right reasons. It’s not easy, but it’s worth putting in the time and getting it right. On today’s episode of the Spin Sucks Podcast, we’re talking about networking. What are the different ways you can do it, and how can you make sure you’re doing it effectively?

 #29 Developing a Growth Mindset | File Type: audio/mpeg | Duration: 07:22

What are you good at? Do you believe that’s something you’re born with? Hold your horses. That’s a fixed mindset. And in business, communications, and … life, we need to move forward with a growth mindset. What are these mindsets? Why are they so important? And what can we do if we find ourselves on the fixed mindset end of the spectrum?

 #28 Thought Leadership: Just Another Buzzword? | File Type: audio/mpeg | Duration: 10:32

When did we stop talking to each other like real people? In our industry, it’s getting hard to sort through all the hype. What’s the difference between a meaningless buzzword and a genuinely useful phrase? Take the term ‘Thought Leadership.’ This is what we’re getting into today, so sit tight because we’re going to be looking at how to synergize the 30,000 foot view to maximize our authenticity. Just kidding.

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