The Spin Sucks Podcast with Gini Dietrich

Essentially, an app is a piece of software on your mobile device that allows you to perform specific functions. It’s not a full program, but a tool designed to let you to certain things in certain ways.

Everything you do shouldn’t be reliant on one lead nurturing tactic. Your PESO model program allows you to reach people at different times of the day or week, in their communication channel of choice. Look at email marketing as one small part of your PESO program.

Pop-ups may be annoying to us in the internet marketing industry, but in the real world they’re very effective.

[Replay] Digital Declutter

Dealing with customer complaints has always been a concern for businesses, and more so now with the internet and social media. You want them to come to you to solve their problems, but when they are angry they want the world to know it. Therefore, you should have a policy about how to deal with customer complaints: your customers should know how to contact you if they have a problem, and your customer-facing team members should know what your procedures are and how to apply them.

Everything we read or hear tells us that entrepreneurs should love every moment of their work. Not just love it, but be passionate about it. That’s just not true. Many entrepreneurs spend every waking hour of their day in their business believing that they have to sacrifice everything to be successful and create an environment that employees are successful and happy in. Inevitably, the result is burnout.

Taking a vacation is important for your mental health and work-life balance. It helps you refuel your productivity and creativity. Our brains are not meant to work 24/7: we can't perform at our best when our brains are tired. Taking time off lets your brain rest, plus you come back recharged and ready to solve any challenge.

This week on the Spin Sucks podcast, we’re repaying one of our earliest episodes about brand voice. Brand voice has a huge impact on everything from blog posts and videos to your email marketing, which we discussed last week. More than anything else, it’s the guideline that makes our communications consistent! Find out what goes into your brand voice, how to review and audit whether its working for you, and how often you should be revisiting it to make sure it’s still doing what you need it to.

Email isn’t dead! It’s a convenient way to connect with people who care about what you’re sharing. This week we’re talking email, specifically how to write great ones (that don’t suck).

There are days when ideas come faster than you can handle, and then there are the days when every idea you come up with sucks. In today's show we are going to talk about four places you can get content ideas.

Instagram is a powerhouse of a social media platform, and you should take a good long look at using it for your business. Today on the Spin Sucks Podcast, your host, Gini Dietrich talks about why it matters for businesses and the different strategies you can use to engage your audience, teach and inspire your community, showcase your culture and promote your products and services. Instagram can be a strong component of your communications plan, so listen to the episode and tell us what you think.

When you’re running out of bandwidth with your current team, or when it seems like there are plenty of opportunities just out of your grasp if you only had some additional skill sets in the office, hiring can feel like your best option. But sometimes it makes more sense to test the waters by outsourcing some or all of part of your business. That’s what we’re going to talk about on today’s version of the Spin Sucks Podcast: what you can outsource, and when you should do that versus hiring someone ful

After a deal is signed, it’s time for onboarding: onboarding is what you do for new clients after they begin services with you. It’s a stage of the relationship it’s important to get right because we’ve all had that experience where you sign the contract, pay the invoice and… nothing happens. It’s disorienting, uncomfortable, and makes you doubt the company you’re dealing with. On today's episode of Spin Sucks, Gini is going to take you through the elements of really excellent onboarding.

This week on the Spin Sucks Podcast, Gini talks about how to integrate your owned and earned media and get the most out of both. Each element of the PESO model works well - but you get more mileage if you integrate them as a comprehensive strategy. This episode covers developing content campaigns that use both earned and owned media, and how to promote them using syndication, social media, content repurposing - and how it can even improve your relationship with other bloggers, journalists and publications!

This week on the Spin Sucks Podcast, Gini talks about those special introductions, often considered the Golden Goose of running a services business. Referrals. They come directly to you. Often highly qualified and already ready to buy. The best way to get referrals is to ask for them - but that can make some business owners uncomfortable. This episode explores how to make asking for and giving referrals fun for everyone. Check it out! And if you like what you hear, don't forget to subscribe and share.