#3 How to Find Your Authentic Brand Voice




The Spin Sucks Podcast with Gini Dietrich show

Summary: You’ve nailed your brand. Now you need to figure out how to make it come alive. Not Frankenstein alive, but living, breathing, and authentically representative of your company. It’s way too easy to make your brand voice what you wish it were rather than an accurate portrayal of you and your clients. That’s why it’s very easy to fail at creating a compelling brand voice.