Confessions of a Marketer

<p>A look at an episode of the Innovation Podcast: We're back with Geralyn Breig (https://www.linkedin.com/in/geralynbreig/), founder of AnytownUSA (https://anytownusa.com). In the first part, we talked about Geralyn’s back ground and career. In this episode, we get into her new venture—something Garnet knows well—and then we take a peek at the future.</p>

<p>On Episode 45, Tim Burke joins me all the way from Halifax, Nova Scotia, where he runs Affinio (https://www.affinio.com)—a firm that tries to understand people at a deep level. That takes data and AI, machine learning, and all that. But Tim isn’t just a data jockey. He has a real point of view on marketing—that it’s broken. And the only way to fix it is to seize on the power of the data we’re all collecting and put it at the fingertips of the marketers who need it. Lots to unpack there, so we’re giving this chat two episodes. This is part one.</p>

<p>A look at an episode from the Innovation Podcast: In this episode, the first of two parts, we interview Geralyn Breig (https://www.linkedin.com/in/geralynbreig/), founder and CEO of AnytownUSA.com (http://AnytownUSA.com), which launched in June 2018. Geralyn has a storied career. She was President of Clarks, Americas from 2014 to 2016. Geralyn's career in consumer products spans 35 years in executive, marketing and omnichannel business development roles. In this part of our discussion, Garnet explores the early days of Geralyn's career and all the stops along the way to her current venture.</p>

<p>I don't know about you, but one of the things over the course of my career that I've run into is an inability for an organization to stick with something. Whether it's a marketing initiative, maybe the design of the website, maybe a TV campaign. Doesn't really matter what it was. But there's often a level of impatience or an inability to stay with something to give it time to work. Herein, my thoughts on that. </p>

<p>On Episode 44, we have have Greg Quinton, chief creative officer of WPP’s design powerhouse Superunion, on to talk about all things design. When I met Greg a decade or so ago, he was executive creative director at The Partners—a great design house based in London. He's now the chief creative officer at Superunion—which was formed with the combination of The Partners, Brand Union, Lambie Nairn, Addison and VBat last year. We talk about what it takes to get great design, and also about the book he cowrote—a Smile in the Mind—a kind of design source book that I recommend you pick up.</p>

<pre><code> <p>In this episode, the first of two parts, we interview Geralyn Breig, founder and CEO of AnytownUSA.com, which launched in June 2018. Geralyn has a storied career. She was President of Clarks, Americas from 2014 to 2016. Geralyn's career in consumer products spans 35 years in executive, marketing and omnichannel business development roles. In this part of our discussion, Garnet explores the early days of Geralyn's career and all the stops along the way to her current venture. </p>

<p>Special Guests: Chris Clegg, Garnet Heraman, and James Kern</p><p>A look at an episode from the Innovation Podcast: In the second part of our chat about experiential marketing, we get into the future with James Kern and Chris Clegg. Garnet noted something he read in Ad Age recently about companies, in the wake of the data backlash, deemphasizing digital marketing and focusing on real-time face-to-face experiences. No people better than Chris and James to chat with about the implications of such a trend. </p>

<p>On Episode 43, we have Jeremy Goldman, host of the FUTUREPROOF podcast in to talk about the future of marketing. Jeremy does a lot of thinking about the future of marketing. We talk about how data is disrupting marketing, how marketers can futureproof their careers and marketing approaches, and what 2019 holds for we marketers. Hope you enjoy the chat.</p>

<p>Special Guests: Chris Clegg, Garnet Heraman, and James Kern</p><p>A look at an episode from the Innovation Podcast: In this episode, we chat with James Kern of XISM and Chris Clegg of Portma about experiential marketing. It's the first part of a two-part chat. 2018 was the year of experiential marketing and the notion of engaging through experiences. Garnet frames the discussion with a quote, VP of marketing strategy and communications at Adobe, that was in CMO Magazine. Martinet posits that, "It’s all about refocusing your strategy around experiences and an ongoing relationship with your customer, rather than just vying for a single transaction.</p>

<p>Special Guest: Garnet Heraman, Laura Haykel, James Kern, Bart Jacobcz Rosier </p><p>A look at an episode from The Innovation Podcast: We visit again with Laura Haykel of Language Line, in a chat recorded at the Connected Home, Transport Innovation Space. Garnet asked Laura what she really liked at CES this year. Then Garnet reconnected with CES Insider James Kern, Founder and CEO of XISM, to see what the highlights were for him. James and Garnet strolled over to chat with Bart Jacobcz Rosier, the guy behind the scooters we mentioned in the first episode. He’s CEO of Etergo—the Tesla of scooters.</p>

<p>On Episode 42, we continue our chat with Bill Burkart. In the first part, we had a wide ranging chat about turning data into stories. This time around, we discuss some real world examples and peer into the future of data. Hope you enjoy the chat.</p>

<p>Thought I'd share the first full episode of my collaboration with Garnet Heraman--The Innovation Podcast. In this episode, Garnet goes on location to CES and chats with with Flo Miniscloux from Extraordinary Events in Los Angeles, the company that designed the Indiegogo Space about what she liked and what she expected from CES this year. Then, he moves to the Medialink opening night party, that legendary event that hosts dealmaking between old media giants from Hollywood, Inc. and new tech from Silicon Valley. He was joined there by Bill Westcott of Medialink, our friend James Kern of Xism and Laura Haykel of Language Line—who started off by describing the Lamborghini massage chair. Head over to <a href="https://theinnovationpodcast.co" target="_blank">theinnovationpodcast.co</a> to subscribe and listen to other episodes.</p>

<p>On Episode 41, we have Bill Burkart, president of Wunderman Data Management, in to discuss turning data into stories. Bill joined me from chilly Omaha, Nebraska, where he was visiting a Wunderman client. As the amount of data has grown exponentially, there's so much hidden behind the numbers. Bill shares how to take those mounds of data and create a story that resonates with individual customers.</p>

<p>On Episode 40 of Confessions of a Marketer, we go deeper on rebranding with Elle Woulfe. We covered the rebrand pretty deeply last time. This time, Elle tells me her secret weapon, how long the process was, what she learned that might help you if you’re contemplating a rebrand, and what—if anything—she’d do differently.</p>

<p>On Episode 39, I've got Elle Woulfe in for the first of two episodes on the rebrand she undertook with her company PathFactory—which used to be LookBook HQ. I’ve worked with Elle on a couple of occasions and have known her since the early 2000s. Elle’s rebrand wasn’t a new coat of paint. It was a top-to-bottom rethink. I wanted to get to the origins of the rebrand, what the process was, what the thinking was, and so forth. It was such a great discussion, we’re extending it to two parts. Here’s part one.</p>