Confessions of a Marketer

<p>On Episode 70, Elle Woulfe joins us to dig into data and B2B marketing. Elle is VP of Marketing at PathFactory. You may remember the chat we had about six months ago about her rebrand. Elle did some special work with that and we got lots of reaction to it. But Elle has a lot of knowledge about using data as a marketer. What’s behind the data we collect and how should we use it? We get into that and more in part one of our chat. </p>

<pre><code> Garnet and Mark are back with Bruno Aguiar, VP Commercial Management & Analytics at ESL/Turtle Entertainment, to explore more about betting and e-sports, the background of ESL, the key innovations of ESL, and how brands are seeing the value of esports. Subscribe to us on your favorite podcast service (we're on most of them). Special Guest: Bruno Aguiar.

<p>On Episode 69 we’re talking marketers as customer advocates with Riccardo Osti. In the second part of our discussion, we delve into how marketers can be customer advocates, the trends Riccardo is seeing, and we learn more about Wonderflow. </p>

<p>On Episode 68, we have Riccardo Osti in to discuss marketing and the customer experience. Riccardo is CEO of Wonderflow, and we start our chat by defining the customer experience, then branch out into how to improve it and the role data can play in it. Riccardo is a fascinating guy with a really interesting company. Wonderflow gathers and makes sense of unstructured feedback from consumers. So Riccardo was the right one to speak to about the customer experience. </p>

<p>We're taking another look back into the archives. In the middle of the first season, I had a chance to speak with Alex Withers, CMO of InMotionNow. It was great to get a CMO on the show with a fresh perspective. And it was even greater when we started chatting and Alex started to explain his thesis: that people like him should listen to creatives. As I wrote when I published it all the way back in March 2018, it was an inspirational chat--one that marketers and creatives alike will enjoy. Give it a listen.</p>

<p>On Episode 67, we continue our chat with Chris Dayley about converting social media traffic. We discuss split testing, understanding where people are in your funnel, and, of course, data—and lots more. He’s an engaging guy, and I think you’ll enjoy the chat. </p>

<p>On Episode 66, Chris Dayley is back to discuss the dark arts of social media conversions. We start off our two-part chat with a discussion of what a company should expect from social media, the value of a two-way dialogue, and using tech like Facebook LIve. </p>

<p>On Episode 65, we go even deeper on product marketing with Josh Martin. We talk about the value of data, balancing the demands of the day with planning for the future, plus he lets me in on the story behind his current company—Perfect Sense. It was a great discussion that makes, um, perfect sense. Enjoy!</p>

<p>On Episode 64, we're knee-deep in product marketing with Josh Martin. Josh and I spoke in an early episode of Confessions of a Marketer. And today we expand on that in the first of two episodes. We start off by talking about the ideal background for a product marketer, Josh’s career path, understanding the audience, and the value of working hard. </p>

<pre><code> <p>We're back with part two of our chat with Larry Frank, president of LA Trade-Tech College. In this episode, we discuss the similarity in nomenclature between LATTC and incubators and accelerators in the early stage venture world. Larry also shares what it means to train students for the workforce, plus, a lot more about the role of community colleges.</p><p>Cover and header image from <a href="https://www.flickr.com/photos/marc_cooper/22804954232/in/photolist-AKcmo5-28KkdCz-Zgf7YL-FXp7pz-22QvTvs-5a9Xms-2781vk9-LHNgqX-Jpabi8-XC1EjQ-21CkYKu-2bweAqK-2aVH4rV-ZE2YwT-2ar35EJ-Lrbwtv-2a4bXa7-JhgAvT-24pfFRp-29ZDUWD-CQbuiW-29a6wLb-22TZk4u-LMWxLT-ZkNLJN-ZPjLEo-ZKJrRd-NmgpjW-27pr5ZE-292ZsQ9-25DMZEn-29ZDDmk-MGWBxH-ZE3Bb4-21E8avb-Q2UZHd-ZNppM2-21E7qss-2bsRBoP-EzB2RG-29Vo3XL-27xwomC-HCoFtu-24vFreG-28aHZNj-FZJiNM-YDP6eY-ZPhfho-EBnDcs-MK4FpL" target="_blank">Flickr</a>, public domain.</p>

<p>On Episode 63, we're back with Karin Conroy, founder and creative director of Conroy Creative Counsel. Last time, Karin introduced the concept of whole-brained marketing. In this second part of our discussion, we examine trends Karin is following, and things like chatbots. Oh, and I declare that SEO is dead, but I'm not sure Karin agrees. Listen to find out. </p><p><strong>Episode Links</strong></p><ul><li><a href="https://conroycreativecounsel.com/" target="_blank">Conroy Creative Counsel</a></li><li><a href="https://conroycreativecounsel.com/about/" target="_blank">About the Firm</a></li></ul>

<p>On Epsiode 62, we have Karin Conroy, founder and creative director of Conroy Creative Counsel. She champions an approach called whole-brained marketing. Her business focuses on web design and digital marketing for law firms. But she found that many lawyers needed to modernize their marketing, and with whole-brained marketing she gives them an approach that balances the rational and creative. She even shares what it's like to negotiate with an attorney. It’s a challenge, but Karin has navigated it well. We had a fascinating discussion that I’ve divided into two parts. Here’s part one. </p><p><strong>Episode Links</strong></p><ul><li><a href="https://conroycreativecounsel.com" target="_blank">Conroy Creative Counsel</a></li><li><a href="https://conroycreativecounsel.com/about/" target="_blank">About the Firm</a></li></ul><p><br></p><p><em>Cover image from </em><a href="https://upload.wikimedia.org/wikipedia/commons/5/56/The_Thinker%2C_Rodin.jpg" target="_blank"><em>Wikimedia Commons</em></a><em>, public domain.</em></p>

<pre><code> <p>We are honored to kickoff three episodes with a very special guest--Larry Frank, president of Los Angeles Trade-Technical College, part of the largest community college district in the country. Larry notes that LATTC, with innovative pathways and programs, is at the center of lifting students into the middle class. Larry has a storied career in business, politics, law, and education. We have a broad-ranging discussion about the role of education, innovation, and business. This is essential listening.</p><p>Cover and header image from <a href="https://www.flickr.com/photos/marc_cooper/22804954232/in/photolist-AKcmo5-28KkdCz-Zgf7YL-FXp7pz-22QvTvs-5a9Xms-2781vk9-LHNgqX-Jpabi8-XC1EjQ-21CkYKu-2bweAqK-2aVH4rV-ZE2YwT-2ar35EJ-Lrbwtv-2a4bXa7-JhgAvT-24pfFRp-29ZDUWD-CQbuiW-29a6wLb-22TZk4u-LMWxLT-ZkNLJN-ZPjLEo-ZKJrRd-NmgpjW-27pr5ZE-292ZsQ9-25DMZEn-29ZDDmk-MGWBxH-ZE3Bb4-21E8avb-Q2UZHd-ZNppM2-21E7qss-2bsRBoP-EzB2RG-29Vo3XL-27xwomC-HCoFtu-24vFreG-28aHZNj-FZJiNM-YDP6eY-ZPhfho-EBnDcs-MK4FpL" target="_blank">Flickr</a>, public domain.</p>

<p>On Episode 61, I've got Ben Afia back in. I’ve known him for a decade and he has trailblazed the world of tone of voice. You may remember him from the other times he’s been on. He always talks sense about tone of voice. This time, he has a language manifesto. I knew when I saw he’d posted it, that we’d have to have him on. As always, it was an informative, engaging discussion. </p><p>Episode Links</p><ul><li><a href="https://www.benafia.com/language-manifesto-optin/" target="_blank">Download Ben Afia's Language Manifesto</a> — When you focus on language, you help everyone connect as humans. You’ll find it easier to give customers what you promised and they’ll be happier.</li><li><a href="https://www.benafia.com/about/" target="_blank">About Ben Afia</a> — A brand strategist, coach and international speaker – how did I end up here?</li></ul><p><em>Cover image from </em><a href="https://www.flickr.com/photos/kmsiever/5895380540/in/photolist-9YXnf5-5B1aSS-LRGEeB-UXMEkw-KBJ3pj-WQqmYX-BhkkMh-XhtYHc-JL8V73-6F685v-o7ru1t-ouoPm7-arGNjY-oePPM4-dhZvjr-ou8c5m-dYKP2Y-ouwDR1-4UbgBr-odxHEH-oeQDE9-x4gcaL-ovXswk-owkrUg-hZoqbV-bJeRQg-osGSmf-5RWLSc-ouryoV-ocZBji-odaoo1-Pt7hAt-ovsyvm-ocULeT-EQKg1w-mLssvp-odar7X-dhZtvP-g6Usdm-odEHhy-2fn4UXM-ouXbm8-ovuSXs-83iZJB-6Zr5mG-YZPTPd-odbUEv-otHUrC-UJJLDx-xemPUN" target="_blank"><em>Flickr</em></a><em>, public domain.</em></p>

<p>We're taking one more episode to peer back into the archives--this time with Peter Horst, longtime CMO and new author when we chatted in the fall of 2018. He'd just come out with a book called "Marketing in the #FakeNews Era." To say it was timely was an understatement. With decades of experience as a global marketing exec and CMO working with market leaders such as Capital One, Hershey, General Mills, and Ameritrade, Peter approached things with a unique perspective. Some things don't age well. But it seems like fake news will be with us for a while. So whether you like it our not, it makes sense to figure out how to deal with it.</p>