Turning Data Into Stories




Confessions of a Marketer show

Summary: <pre><code> &lt;p&gt;On Episode 41, we have Bill Burkart, president of Wunderman Data Management, in to discuss turning data into stories. Bill joined me from chilly Omaha, Nebraska, where he was visiting a Wunderman client. As the amount of data has grown exponentially, there's so much hidden behind the numbers. Bill shares how to take those mounds of data and create a story that resonates with individual customers.&lt;/p&gt; </code></pre>