Confessions of a Marketer

<p>Special Guest: Garnet Heraman</p><p>I've got a special episode to share--a new podcast I'm producing with Garnet Heraman. It's the Innovation Podcast, and in this preview, we share our plans for the subjects, the guests and the discussions to come. </p>

<pre><code> Garnet and Mark share their plans for the Innovation Podcast--the subjects, the guests and the discussions to come.

<p>On Episode 38, we're ending the year in style, with Ro Bhatia, chief product and marketing officer at Limelight -- a Bay Area eCommerce SaaS platform. He’s worked at Yahoo, eBay and a host of other companies. He has an interesting point of view about planning. And, as we near the end of this year, it’s a good thing to keep in mind. He thinks you shouldn’t get too wrapped around the axle on strategy. Hope you enjoy the chat.</p>

<p>On Episode 37, we're having a conversation about conversational marketing. It's a hot topic, and I knew exactly the right person to give me the download. Kevin Flanagan and I have known each other for a while. He's one of the steadiest marketing hands I know. He’s worked in a number of neat sectors and is now Director of Marketing and Public Relations at Boston-based Micronotes, a leader in AI-driven conversational marketing for financial institutions. I hope you enjoy the chat.</p>

<p>On Episode 36, we've got Jacques van Niekerk back in. Jacques and I have chatted a few times -- mainly about GDPR and its effect on marketers. After the last episode, I rang him up to chat about some events we saw in the news, and we decided to commit the discussion to the hard drive and share it with you.</p>

<p>On Episode 35, we’re revisiting GDPR with Jacques van Niekerk. Jacques and I first chatted last May about GDPR and what we could expect. Now, about 5 months out from GDPR, I thought it would make sense to check in with him to see what the effects of GDPR have been. Of course, Jacques is the CEO of Wunderman Data -- the very firm that invented direct marketing, so he speaks from experience and broad client roster. This chat was so interesting -- and there was so much to talk about in the news -- that I asked him back for another chat, which will be out next week. But hope you enjoy part one.</p>

<p>On Episode 34, we’re talking marketing in the era of #FakeNews with Peter Horst. Peter's a global marketing exec and CMO with a few decades of working with market leaders such as Capital One, Hershey, General Mills, and Ameritrade. He’s recently turned his attention to a major trend in the world -- fake news. He’s got a book called "Marketing in the #FakeNews Era." It’s a very timely look at the challenges marketers and brands face. It was a very engaging read, and a terrific chat.</p>

<p>On Episode 33, we have Duncan Chapple in to discuss PR agencies and how they can boost analyst relations. Maybe no one on the earth has thought as much about analyst relations as Duncan. He's written a book on influencer relations, plus he’s a managing partner at Kea Company, which has trailblazed influencer research and analyst relations for tech and telecom firms. If that weren’t enough, he’s also a PhD candidate in management at the University of Edinburgh, which is where he was when we spoke. Duncan has the acumen of a business person and the insight of an academic. I wanted to talk to him about how PR agencies can add value to analyst relations, and our discussion took off from there -- as it always does.</p>

<p>On Episode 32, we're talking with Matt Solari, creative director at BRC Imagination Arts. Matt’s worked with some great brands, and tells some stories about creating authentic experiences for Jameson and NASA.</p>

<p>On Episode 31, we talk with Scott Monty, principal at Scott Monty Strategies. He’s the former head of digital at Ford, and is now a popular keynote speaker who advises clients and writes regularly on customer experience, leadership and marketing. Scott wrote a piece on the need for corporate empathy that caught my eye. I wanted him to come on here to talk about it and give our first—and hopefully not last—poetry reading.</p>

<p>On Episode 30, Beth Comstock, author of Imagine it Forward and former vice chair and CMO of GE, is back with us to share the 3D budgeting secret she has used. Plus, she gives us a peak into the future.</p>

<p>On Episode 29, we’ve got Beth Comstock in for a two-part discussion about her new book, Imagine it Forward. In part one, we talk about what it was like when she took on the CMO role at GE, how confidence plays a role, and how she dealt with feedback. Plus, we learn how she got GE to adopt a marketing mind. It was a fascinating discussion. Hope you enjoy it.</p>

We're getting ready for the second season of Confessions of a Marketer. We're lining up some great guests, including Beth Comstock, former vice chair of GE; Scott Monty, the first head of social for Ford; Jacques Van Niekerk, CEO of Wunderman Data--and lots more. Listen to this brief preview and tune in for the start of season two on September 19.

<p>On Episode 28, we talk with Whitney Johnson about her new book, Build an A-Team: Play to Their Strengths and Lead Them Up the Learning Curve. Whitney is all about disruption, and we marketers love that word. And, if you’re like me, you’ve hired a lot of people over the years. So building an A Team is what you aim for. But how do you do it? Whitney’s book is a great guide and I had a fun discussion with her. Hope you enjoy it.</p>

<p>On Episode 27, we’re quizzing the quizmaster. My guest is Josh Haynam, co-founder of interact, which is a company that does quizzes. He’s a lifelong entrepreneur who found that asking the right questions was the secret to success--whether he was doing lawn work at age 16 or working as a web consultant. So he made it his full-time occupation and he has now done more quizzes than anyone else. So, let’s quiz the quizmaster.</p>