Confessions of a Marketer

<p>On Episode 88, we're talking video and visuals in your marketing. Joe Martin is GM, VP of Marketing and Strategy at CloudApp, which helps you share video, screenshots, and gifs. He has a heritage of working at Adobe, and when I started thinking about having an episode about videos and visuals in marketing, he seemed like the obvious choice. In this first part, we talk about the way people respond to visuals, how Joe employs them in his marketing, and the lessons he carries with him from Adobe.</p>

<pre><code> <p>On Episode 32, we’re back with Emanuele Dal Carlo of Fairbnb. This time, we learn more about the coop model that Fairbnb is employing, plus how Emanuele ended up in the coop, how Fairbnb engages with brand ambassadors, Emanuele’s marketing plans, and more. </p><p><strong>Episode Notes</strong></p><ul><li><a href="https://fairbnb.coop/" target="_blank">Fairbnb</a></li><li><a href="https://www.thenews.coop/37952/topic/development/fc-barcelona-more-club/" target="_blank">FC Barcelona: More than a club!</a></li><li><a href="https://twitter.com/emanueledc?lang=en" target="_blank">Emanuele Dal Carlo on Twitter</a></li><li><a href="https://www.linkedin.com/in/emanueledalcarlo/?originalSubdomain=it" target="_blank">Emanuele Dal Carlo on LinkedIn</a></li></ul>

<p>On Episode 87, Victor Machado and I continue our chat about Google My Business. This time, we examine the role it plays in the life of a business, plus we also discuss some quirks we’ve all seen in searching for businesses, how to go about hiring an agency to help you with GMB, and lots more. </p><p><strong>Episode Notes</strong></p><ul><li><a href="https://www.linkedin.com/in/vmachado/" target="_blank">Victor Machado on LinkedIn</a></li><li><a href="https://www.postandwall.com/" target="_blank">Post&Wall Digital Marketing Agency</a></li><li><a href="https://www.google.com/business/?&gmbsrc=us-en-ha-se-z-gmb-s-z-h~bk;&ppsrc=GMBS0&gclid=EAIaIQobChMIrfLAlLD-4wIV4pJbCh1JVwXHEAAYASAAEgL4DPD_BwE" target="_blank">Google My Business</a></li></ul>

<p>On Episode 86, Victor Machado joins me to dig into Google My Business. When he was in last, we dug into SEO and SEM and touched briefly on it. Now, he’s back for the first of two episodes to get a bit more detail on GMB, as we like to call it. </p><p><strong>Episode Notes</strong></p><ul><li><a href="https://www.linkedin.com/in/vmachado/" target="_blank">Victor Machado on LinkedIn</a></li><li><a href="https://www.postandwall.com/" target="_blank">Post&Wall Digital Marketing Agency</a></li><li><a href="https://www.google.com/business/?&gmbsrc=us-en-ha-se-z-gmb-s-z-h~bk;&ppsrc=GMBS0&gclid=EAIaIQobChMIrfLAlLD-4wIV4pJbCh1JVwXHEAAYASAAEgL4DPD_BwE" target="_blank">Google My Business</a></li></ul><p><br></p>

<pre><code> <p>On Episode 31, we continue our chat with Emanuele Dal Carlo of Fairbnb. Garnet and Mark delve more into the background of FairBnB and how Emanuele thinks it brings the original idea of AirBnB back to its origins. </p>

<p>On Episode 85, AJ Wilcox is back with me to chat about mastering LinkedIn marketing. AJ Wilcox. We go deep on how he sets the expectations of clients, how he uses LinkedIn to nurture prospects, and some trends he’s following. We start with a discussion about how he talks with clients about targeting specific job titles and industries, and the metrics he uses. </p>

<p>On Episode 84, I'm joined by social media advertising expert AJ Wilcox. AJ is founder of Founder B2Linked - The LinkedIn Advertising Agency and he's an expert on social media advertising, with a particular focus on LinkedIn. In this first part of our discussion, we look into what makes a good social media ad, how Facebook is doing as an advertising medium, how LinkedIn has been developing its marketplace, and how he advises his clients to utilize social media advertising.</p><p><strong>Episode Notes</strong></p><ul><li><a href="https://b2linked.com" target="_blank">B2Linked</a>: This is AJ's LinkedIn ad agency.</li></ul>

<pre><code> <p>On Episode 30, we're talking with Emanuele Dal Carlo, co-founder of Fairbnb.coop. It's a cooperative vacation rental platform that gives back 50% of its revenues to support local community projects. Cities like Amsterdam, Venice and Bologna are beautiful and a huge draw for tourists. fairbnb.coop is a community-centered alternative to online apps like Airbnb. The key difference? Fairbnb.coop prioritizes people over profit and offers the potential for authentic, sustainable, and intimate travel experiences. We wanted to get the origin story, and an inside look into the innovative vision Emanuele has. This is the first of a few episodes.</p><p><strong>Episode Notes</strong></p><ul><li><a href="https://fairbnb.coop" target="_blank">Fairbnb</a></li><li><a href="http://insideairbnb.com" target="_blank">Inside Airbnb</a></li></ul>

<pre><code> <p>PodCo Media Networks is thrilled to be sharing the first episode of Mondays with Roger, with renowned telecom expert Roger Entner. In this episode, Roger deconstructs the events of the past week, including the DOJ's approval of the T-Mobile/Sprint merger and the resulting divestiture to Dish of Sprint's pre-paid business. Lots of moving parts here and Roger goes beyond the headlines to get the real story--something you can expect every week.</p><p><strong>Episode Notes</strong></p><p>FierceWireless: <a href="https://www.fiercewireless.com/wireless/industry-voices-entner-sorting-out-good-and-bad-t-mobile-sprint-dish-deal" target="_blank">Entner: The skinny on the T-Mobile/Sprint/Dish deal</a></p>

<p>On Episode 83, Angel Hollis Vaccaro, digital practice lead at Hux by Deloitte, is back. Last time, we were discussing the Deloitte report Beyond Marketing: Experience Reimagined and talked a lot about how the CMO and CIO are close partners now. We then delved into the key findings of the report, which center on data, decisioning and delivery. We covered a bit about data in the previous episode, and we pick up with a point I made about data being at the core of that blossoming CIO/CMO relationship.</p><p><strong>Episode Notes</strong></p><ul><li><a href="https://www2.deloitte.com/insights/us/en/focus/tech-trends/2019/personalized-marketing-experience-reimagined.html" target="_blank">Beyond marketing: Experience reimagined</a> CMOs and CIOs partnering to elevate the human experience. In the new world of marketing—personalized, contextualized, and dynamic—CMOs are partnering with their technology organizations to bring control of the human experience back in house, with a fresh arsenal of experience-focused marketing tools.</li></ul>

<p>On Episode 82, Angel Hollis Vaccaro, digital practice lead at Hux by Deloitte discusses the report Beyond Marketing: Experience Reimagined. I read it a while back. It painted an interesting picture of how marketing has changed, and how it is still changing. There are two keys: the connection between the CIO and CMO is tighter than ever and treating your customers like humans (not lines on a spreadsheet or targets in a campaign) is the only way to go. This is part one of two. </p><p><strong>Episode Notes</strong></p><ul><li><a href="https://www2.deloitte.com/insights/us/en/focus/tech-trends/2019/personalized-marketing-experience-reimagined.html" target="_blank">Beyond marketing: Experience reimagined</a>, from Deloitte Insights: CMOs and CIOs partnering to elevate the human experience. In the new world of marketing—personalized, contextualized, and dynamic—CMOs are partnering with their technology organizations to bring control of the human experience back in house, with a fresh arsenal of experience-focused marketing tools.</li></ul>

<pre><code> <p>On Episode 29, Garnet and Mark are back with Mark Friedler to continue the discussion. This time, we talk about building a business—and that you never build something to fall in love with it. We also learn what Mark is doing in blockchain, and we get some predictions from him about the future of work and have a spirited discussion about open offices—and some societal challenges that need innovation. The overwhelming theme that emerged from the three episodes with Mark is the title: Never Work With A**holes. </p><p><strong>Episode Notes</strong></p><p><a href="https://dci.mit.edu/research/the-truth-machine-blockchain" target="_blank">The Truth Machine</a>, by Michael Casey, Senior Adviser to the Digital Currency Initiative</p><p><a href="https://en.wikipedia.org/wiki/Blockchain" target="_blank">Blockchain</a></p>

<p>On Episode 81, we're back with Scott Horn, CMO at PrismHR. In the first part of our chat, we looked at how how he approached his new job and interviewed candidates. Now we get a bit deeper. How does he run the marketing machine? He uses OKRs—a term that made the hair on the back of my neck stand up. Plus, we chat about the creative side of marketing, and a possible brand refresh for PrismHR. Then we look at how the CMO role is evolving and get Scott’s perspective on trends he’s following.</p>

<p>On Episode 80, PrismHR CMO Scott Horn joins me to discuss being a CMO in a high-growth company. He’s new in the role, so I wanted to talk with him to get a couple of perspectives: What it’s like running marketing at a fast-growing company and how he approached his new job and tackled things like interviewing job candidates. He’s got a system that was interesting to hear about. The key, as you’ll understand when you listen, is to put people before technology. </p>

<pre><code> <p>On Episode 28, Garnet and Mark are back with Mark Friedler to learn about his experience as a chocolate chip cookie impresario in Sweden and how he handled being acquired by AOL. The key lesson? Timing, which is how Garnet started the chat.</p><p>Cover image from <a href="https://www.flickr.com/photos/128905059@N02/17145694881/in/photolist-s87aJZ-fMEu3X-v8Wxok-8Y8opW-23pDKiH-287ASJd-7vfaej-2dmvc7A-fhXHxa-R12Vr5-Y7NXzr-2cc3KnF-iFc5M9-t8YptG-TkWyPq-5MNS3Q-xmAtzr-zFidK-SHbWks-S3beA2-255jtrv-NiArWi-281DMZq-ghHQWo-2fyCw2f-fsF6qr-RzK6m-PeKbKp-2ajjkBF-2cckEue-P5kVNw-EYqQpv-NmDZnk-RTsxBe-FNPMNT-nmoox5-yjbmfr-FJ43Cw-2dL5itr-TevMAb-Ygu4YY-T4ikzy-RbQQcM-SHbhmm-vYTirb-TboP3D-4mJoh-oyWKqe-4mJni-SNTwUf" target="_blank">Flickr</a> public domain.</p>