Follow the Data: Your Journey to Amazon FBA Success
Summary: Follow the Data is a show for Amazon Sellers about the sometimes mysterious and ever-changing Amazon marketplace. CEO of Viral Launch, Casey Gauss, leverages Viral Launch data, accumulated from tens of thousands of product launches and thousands of brands, to help you understand the best practices for success as an Amazon seller.
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Keywords are what set your listing up to rank well and sell well, but there’s a catch. People also need to understand what your product is and what it does from your copy. How can you inform shoppers and do Amazon search optimization at the same time? Join hosts Cameron Yoder and CEO Casey Gauss for this conversation with Viral Launch Lead Copywriter Yale Schalk to find out.
Having high-quality images of your product is integral to your success on Amazon. Photos can make or break your sales, especially in the age of Amazon where the primary indication of what your product is like comes from your photos. Join host Cameron Yoder for a conversation with Lead Viral Launch Photographer Dustin Kessler where he reveals 5 tips for creating better Amazon photos.
Viral Launch has long been known as a successful launch platform, pushing products up to Page One in just a number of days. But to get your product to the top and make it stick, there are a few things you need to have in place. Join host Cameron Yoder for a conversation with Viral Launch Launch Director and employee #1, Andrew Field where he reveals 3 tips for ensuring a successful launch.
Getting reviews for a product on Amazon is becoming increasingly difficult. Amazon continues to implement new programs and Terms of Service, limiting seller’s abilities to elicit reviews. One age old strategy for capturing customer reviews is sending follow up emails to customers and skillfully asking for product and seller feedback. Join Cam and Casey as they dive into the data that has resulted from thousands of split tested email follow ups with in-house email copywriting guru Brandon Stewart.
In this episode, we field a few questions from our listeners. Being your own boss and running your own business is an incredible part of being an Amazon seller. But navigating the Amazon space all alone can be hard, and reliable information can be difficult to find. How does Amazon really work? What are the best strategies? Join host Cameron Yoder and producer Becca Longenecker to find out.
Get inside the mind of entrepreneur Brock Johnson. He’s well known in the Amazon seller community for his incredible success with solar eclipse glasses this past summer, but he’s been flipping products and chasing down entrepreneurial pursuits since he was 9 years old. He has been featured on the DailyVee (episode 367) and has his own successful YouTube channel where he shares his tips for Amazon FBA success.
Join Amazon Seller Coach, Cameron, as he discusses the effects of video on Amazon listings with special guest Kyle Goguen, an experienced Amazon seller. Kyle shares insights gained from testing out video on his own products, and together they speculate about the future of video on Amazon.
Merry Christmas listeners! We’ve got a present for you: 7 tips for your FBA business courtesy of our CEO, Casey Gauss. As you set your business goals for 2018, these tips will help you focus on what will take your business to the next level. Looking to sell for the first time? Even better. Listen closely for advice about what pitfalls to avoid and what will set you apart from other Amazon Sellers.
3 years ago this week, Casey made his first dollar through Viral Launch. He was coding by candlelight with socks on hands to keep them warm in an unheated apartment. Today he is the CEO of an 8 figure company. On today’s episode hear Casey Gauss tell the story of Viral Launch and what has brought him and the company to this amazing milestone.
Amazon Europe is as big as Amazon US. Could going international be the next great move for your FBA business? Join Viral Launch CEO Casey Gauss and co-host Cameron Yoder as they talk with Lucy Marshall from World First about incredible opportunity that is Amazon international and how to make the most out of overseas earnings.
The manufacturer you choose to parnter with can have a huge impact on your Amazon business. A lot can go wrong: from late or damaged inventory shipments to having your supplier compete directly against you on Amazon. But there's also huge potential for benefits like credit terms, discounts, and more time to focus on your business. Join co-host Cameron Yoder as he talks to a high-level seller about the experience of finding great manufacturing partners.
We're excited to announce the launch of Product Discovery, our latest software tool, and the best product finder in the galaxy. Tune in for a bonus episode where CEO Casey Gauss talks about why this is such revolutionary release.
In order to take advantage of the incredible gold rush happening on Amazon, you need a great product to sell. And in order to find a great product, you need a rock solid sourcing strategy. This episode is all about the what a successful sourcing process looks like and how to find a product to sell on Amazon.
Taking a break to be thankful can feel like a waste of time. But studies show that positive thinking is a key component to individual success. Join Viral Launch CEO and co-host Cameron Yoder for a discussion on how positive thinking can help you cultivate a success mindset to grow your Amazon business.
Reviews can pose a huge threat to the success of new products, and getting legitimate reviews early on can be difficult. Will this barrier to entry stagnate the market and ruin the competitive environment that Amazon shoppers love? Join Viral Launch CEO Casey Gauss and co-host Cameron Yoder as they speculate about the future of Amazon reviews.