Follow the Data: Your Journey to Amazon FBA Success

The ultimate goal for most Amazon sellers: freedom. Many sellers get into selling on Amazon to gain some sort of financial freedom. Even with this light at the end of the tunnel, it's a struggle for sellers to find the balance between working a full-time job and grinding with Amazon on the side. Taz Ahsan, our guest on today's show, has successfully scaled his Amazon business while working in a time-consuming, full-time job. Today's episode gives us the chance to break down how you can work towards freedom.

Sellers in the Amazon space today seem to only talk about success. But what about the other side? The side that sees less attention? As a seller, it’s important to recognize that failure is a critical aspect of growth for you and your business. Successfully handling failure on Amazon can make or break even the greatest sellers. In this episode, we break down how you can leverage failure to effectively grow your business. A simple change in mindset can change your life and your business.

Trademarks are both complicated and essential to long-term success for Amazon businesses. Trademarking your Amazon brand is crucial for protection and access to exclusive Amazon features (Brand Registry 2.0). There is a lot of misinformation out there concerning what a trademark is and how to best establish a trademark. On this episode of Follow The Data, we sit down with Nicholas Santucci, the Lead Trademark Attorney of LegalZoom Legal Services, Ltd. to break down this confusing topic.

What is 'Black Hat'? What does it look like on Amazon? How can Sellers defend themselves against strategies like this? On this episode of Follow The Data, Casey and Cameron break down current Black Hat tactics, and how they are affecting Amazon Sellers, with Leo Sgovio, the Head of Innovation at Viral Launch. They'll talk through the current 'state' of Black Hat, what you need to be aware of, and how to leverage this information for success on Amazon. 

Finding new markets or products to source on Amazon can be a challenge. Expanding your search methods, however, may prove to be extremely beneficial. On this episode, Casey and Cameron talk about how to shift your mindset in order to find the products on Amazon that no one else is thinking of. Casey and Cameron talk through the state of the Amazon market, as well as some specifics when it comes to the hunt for these new markets. 

As an Amazon Seller, the hunt for great ways to expand your business never stops. Not many sellers in the Amazon community have considered, let alone heard of, licensing as a possibility. In this episode, we break down what licensing looks like and the great opportunity it holds as an addition to an Amazon storefront. Paul Miller, a successful licensor on Amazon, walks through how licensing has changed his business and how it can do the same for yours.

It's time to bust another myth that has recently been passing around the Amazon community. Without digging into the data, it can be easy to think that in order to be successful on Amazon, you need to do whatever it takes to make Amazon the most money NOW. We're seeing the opposite; Amazon taking steps to ensure that you stick around for the long-term. Join us as we dig into a couple specific examples to support this long-term mentality, and disprove this pervasive short-term money-making myth.

It’s never too early to start thinking about Q4. And with Q2 already underway, we’re one quarter closer to the holiday season. As Q4 approaches, you may want to consider sourcing a seasonal product. Seasonal products aren’t for everyone, and they certainly aren’t for the faint of heart. But if you choose to take the risk, there’s potential for huge reward.

Hiring the right people at the right time is critical to the success of a growing business. As a CEO, it’s your job to make sure you’re getting the right people on the bus. First hires can boost you to a strong start or snowball into a string of unconfident hiring decisions and wasted resources. Join host and CEO Casey Gauss for a conversation about hiring with Viral Launch Director of Talent, Matt Henry.

In this episode, Anthony, Nick, and Fernando all share about their experience building teams for their businesses: how they knew they needed to hire, how they prioritized talent according to their business goals, and how they found the right people to grow.

When you’re running a launch, you need to match the daily sales of your top competitors. But how do you determine how many units to give away? Some sellers look at search volume. But this episode, we’re going to let you in on a secret: using search volume to estimate the number of giveaway units needed to drive keyword ranking is an extremely flawed method.

Understanding the nuances of Amazon customer search is what can really help you out-rank your competitors in the most efficient way possible. Just a handful of small opportunities that other sellers might consider crumbs, really add up. Join hosts Casey Gauss and Cameron Yoder for a conversation about how to feast on the crumbs of your product markets. 

Keywords are the foundation for ranking. Missing critical keywords in your listing can lead to thousands of dollars in missed sales. Incorporating the right keywords in your listing can give you a huge competitive advantage. But current tools fall far short of providing the insight needed to set up a listing to rank. But that's about to change. Introducing Keyword Research from Viral Launch, the most accurate keyword tool in the galaxy. 

We're off this week preparing for the launch of our latest software tool. In the meantime here's a rebroadcast of Dispelling Myths: 90% Off Promotions. Do launches work? Amazon gives higher keyword ranking to products sold at full price, leaving deeply discounted promotional products in the dust… Or so the myth goes. In the inaugural episode of the “Dispelling Myths” series, Viral Launch CEO Casey Gauss dives into the data to validate, or dispel, this widespread concern among Amazon sellers.

Sponsored ads provide sellers with an incredible opportunity to gain exposure to streams of shoppers. But most sellers don’t know how to utilize sponsored ads, spending way more money than they need to for minimal returns. Join host Cameron Yoder as he talks to sponsored ads guru and Viral Launch Head of Innovation, Leo Sgovio, to find out how you can grow your business using Sponsored Ads.