Rocketship.fm

Thomas Schneider, serial entrepreneur and founder of Kxter, talks about his approach to helping entrepreneurs raise money from the right people for the right reasons.

Chuck Longanecker, Founder of Digital Telepathy, talks with us about how they’ve built one of the absolute coolest cultures around. He’s completely open about the effort it takes and the tactics that help them build, maintain, and evolve their culture as the team grows.

Allan Branch, Founder of LessAccounting, talks with us about the myth of work/life balance and what he’s done to create the best combination of the business he wants to run and the family life he strives to protect. It was so refreshing to hear his candid and blunt perspectives on things that aren’t often talked about.

Laura Roeder, founder of Edgar, talks with us about limiting early-access to your product in order to build demand. Laura has combined invitation-only access, and drip marketing emails, to attract initial (paying) customers and refine Edgar along the way. We also learned the impact of the audience she built over the past few years with her training company, LKR Social Media.

Zack Onisko, Chief Growth Officer at Creative Market, talks with us about his favorite non-scalable growth tactics. He’s a huge believer in putting in the personal time and hustle to really get to know your customers and develop the kinds of relationships that build lasting and raving customers. He also opens up about the downfalls he’s experienced in growing too fast and how he’s learned to trust his gut and take his time.

Samuel Hulick, creator of UserOnboard and author of The Elements of User Onboarding, joins us a second time to discuss the aftermath of his first book release, lessons learned, and plans for the future. He also takes us through the most common misconceptions about onboarding, highlighting some of the folks in the industry who are really getting it right.

Janine Holsinger, Founder of NextChapter, talks with us about the challenges of getting started in the legal tech space. She shares her strategies for getting out in front of bankruptcy lawyers who aren’t technical and don’t seek out software products online. She also talks about the challenges of starting her first SaaS app and how she taught herself to code, including spending 10 hours a day learning Ruby on Rails.

Sam Soffes, founder of many awesome apps such as Cheddar, Roon, Whiskey, and Shares, talks with us about how he splits his time between freelancing and all his other projects. He's incredibly honest and really opens up about motivation and why he chooses to work on certain projects. Anyone juggling a few different projects will definitely relate to this one.

Josh Braun, VP of Biz Dev at Jellyvision, talks with us about getting into the mindset of being a good salesman, which is really being a good servant. His process is all about treating people like people, and he shares his techniques for research, developing champions within companies, helpful tools and a whole lot more. If you have any plans to ramp up sales in 2015 you'll want to catch this episode.

Abhi Lokesh, Co-Founder and CEO of Fracture, talks with us about the struggles of starting up a company that makes a physical product. The early days of prototyping and finding a market were incredibly interesting to hear about. He also shares some of the things they’re doing on the marketing side that have been paying huge dividends for them.

In this special compilation episode, we talk with the founders of three very different companies about the unique (and effective) ways they motivate their teams. No matter your stage, there's something valuable for everyone to take away from this episode. A very special thank you to Al Bsharah, Bryan Hall, Angela Cois and Mel Gordon.

Eliot Peper, author of Uncommon Stock and the newly released sequel Power Play, talks with us about his unconventional approaches to marketing and selling his second book. From giving the first book away for free on Medium, one chapter at a time, to opening up conversations with fans about early drafts of Power Play, Eliot broke a lot of rules in the publishing game.

Abby Covert, Information Architect and Author of "How to Make Sense of Any Mess", talks with us about the integral role IA plays in every aspect of our lives. In regards to business, she discusses how the concepts of ontology, taxonomy, and choreography make up the very core of our experiences with products and brands, whether we’re aware of what we’re doing or not. It’s a fantastic lesson in planning and being deliberate in all aspects of communication.

Josh Anon, Founder of Visioneer Studios, talks with us about the importance and the impact of storytelling. He takes something that often seems abstract and breaks it down into tangible elements that anyone can replicate to help better tell the story of their company. Truly enlightening talk with Josh.

Andrew Dumont, EIR at Betaworks, talks with us about his experiences building and selling Stride CRM, all while running business development at Moz. He shares his views on the difference between biz dev and sales, touching on how powerful it can be for scaling businesses without full-fledged sales teams. It didn’t take us long to figure out why Andrew made Forbes’ 30 Under 30 list!