Rocketship.fm

Jeremy Reeves, direct response copywriter, talks with us about how to methodically put together a sales funnel that provides real value to your potential customers. He starts by delivering value (usually in the form of content), before even trying to make a sale. From there, he continues to build the relationship so when the time to buy does come, it's a very easy sell.

Ankur Nagpal, founder of Fedora, talks with us about growing his marketplace. He shares ways he helps make customers successful, how he leverages Product Hunt to drive traffic back to the Fedora platform, and lessons he learned building too many features too fast in the beginning.

Ryan Negri, co-founder of Laicos, talks with us about his first company, Negri Electronics, and how he learned the importance of working with the right people and being able to delegate. He spent time working in all aspects of the business (including boxing merchandise) to really learn the ins-and-outs of every department. He shares how he hires months in advance of what’s needed, so he can take his time making sure the right people are brought on board, and ready to go when it’s time to hit the gas pedal.

Tom Leung, co-founder of Poachable, talked with us about how Poachable got started out of a pivot from a previous company. He opened up about false positives that led them to fail a little too slow with the previous company, and how they were hours away from an acquisition before closing a new round to pursue Poachable.

Richard White, CEO of UserVoice, talks with us about using behavioral data to help drive product decisions and feature iterations. He talks about finding the balance between looking at data and trusting your gut instincts, and how this changes as companies mature.

Flo Motlik, co-founder of Codeship, talked with us about focus and productivity within their engineering team. Wherever there’s an opportunity to remove a task pay for another piece of software to handle it, it’s a no-brainer. He also shares how they’ve changed the way they communicate as a team and the impact it’s had on everyone.

Eliot Peper, author of the Uncommon Stock fiction series, talks with us about the critical importance of nailing your story. From communicating with customers, to investors, to employees, your story has to matter. He shares some fantastic strategies and techniques to make sure you're framing your story in the most impactful way.

Saadia Muzaffar discusses with us her recent article, "I Told a Dude How Much I Made and it Changed My Life.". She shares her take on the larger conversation of transparency and equality in the workplace, specifically in regards to equal pay.

Jonathan Schor, founder of CodeMonkey, talks with us about scaling their distribution through strategic partnerships. He talks about the ed-tech space and the interesting challenges of starting this company in Israel.

Susan Steinbrecher, executive coach and mediator, talks with us about key elements to conflict resolution. She illustrates the types of conversations you need to have around values alignment, mutual expectations, and clearly defined roles. These same conversations can (and should) play a large role in determining if someone is a compatible co-founder as well.

Khaled Naim, CEO of OnFleet, talks with us about their long-term approach to building their business. He shares why they choose to turn away eager customers, even handing them over to the competition, and why it’s the right thing for them in the long run.

David Ciccarelli, CEO of Voices.com and weekly contributor to the Wall Street Journal, Entrepreneur.com, and others, talks with us about building a company that's systems-oriented, and making sure you're set up to scale without sinking a ton of time and money into unnecessary tech and automation up front.

Jock Purtle, owner of DigitalExits, talks with us about value investing and how companies are valued before a sale. He also talks about some basics you need to be prepared for before going through the sales process.

Kat Bobbitt, Co-founder and CEO of Stand In, talks with us about acquiring beta users and qualifying their feedback. She also talks about the importance and impact of adding prototyping to your workflow and the fact that designers really don’t need to know how to code to get their vision across.

Peter Wilkins, Managing Director of Hyde Park Angels, talks with us about how entrepreneurs determine if they really should go for a round of capital. And if they go for it, the key things they should consider across any industry - including value creation, traction, market, and management team.