Summary: Abby Covert, Information Architect and Author of "How to Make Sense of Any Mess", talks with us about the integral role IA plays in every aspect of our lives. In regards to business, she discusses how the concepts of ontology, taxonomy, and choreography make up the very core of our experiences with products and brands, whether we’re aware of what we’re doing or not. It’s a fantastic lesson in planning and being deliberate in all aspects of communication.
