Rocketship.fm show

Rocketship.fm

Summary: Business Explored. The podcast that inspires tens of thousands of entrepreneurs each week. Join us as we dive into everything from funding to growth, culture to sales and everything in between. Full episodes released every Wednesday.

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Podcasts:

 Relationship Building, The Art of Sales, and Balinese Gurus | File Type: audio/mpeg | Duration: 00:26:52

Perri Blake Gorman, Founder of Archive.ly and one of the Co-Founders of Unroll.me, talks about how she went from being a head-hunter on Wall Street to a solo, non-technical startup founder. She also shares her process for creating meaningful relationships that pay off in the long-term.

 The Rollercoaster Journey of Wistia | File Type: audio/mpeg | Duration: 00:49:55

Brendan Schwartz, Co-Founder and CTO of Wistia, shares some hilarious stories about his journey going from bootstrapped to raising a round of funding, to not making sale for months after raising that money. He touches on early product pivots, sales, pricing, and more.

 How to Write Content That Resonates with Your Target Audience | File Type: audio/mpeg | Duration: 00:24:07

Andrew Torba, co-founder and CEO of Kuhcoon, tells us about how he’s been able to grow a large audience just by writing on Medium, and what it is about his content that really resonates with people. He also talks about how he uses his own product to sell...his own product.

 Building (and Balancing) Multiple Revenue Streams | File Type: audio/mpeg | Duration: 00:24:50

Steve Young, host of Mobile App Chat, talks with us about leaving his cush job in the Bay Area to build his own revenue streams through iOS applications, podcast sponsors, and a membership site. He shares how he booked his first sponsor before hitting viability, and how he’s able to release 3 episodes a week in his ‘spare’ time.

 Market Disruption and Getting Your First Customer | File Type: audio/mpeg | Duration: 00:24:30

In this episode we talked with Brant Cooper, author of The Lean Entrepreneur. He talks about the common misconceptions around the Lean Startup and how to use early customer interviews to discover the emotional connection that people can have with your product.

 Taking a B2B Approach to a Marketplace App | File Type: audio/mpeg | Duration: 00:22:03

Today we talked with Yashar Ahmadpour, founder of CrowdClock. He talks about his B2B style approach to what’s really a marketplace app, and how he's leveraging partnerships like never before. He also opens up with us about what drives him as an entrepreneur and a problem solver.

 From 0 to 100,000 Users | File Type: audio/mpeg | Duration: 00:25:41

Oli Gardner, co-founder of Unbounce, talks about the marketing and integrations they did in the early stages to grow their product, and about the transition that he’s making from being Creative Director of the company to more of a public speaking role.

 Quitting a 6-Figure Job to Bootstrap a Startup | File Type: audio/mpeg | Duration: 00:24:25

TK, founder of ToutApp, talks about leaving his six figure job to pursue his startup dream, and how he kept trying to build the wrong product— even when the right one was staring him in the face. He also talks about the long, slow road of SaaS, and his transition from bootstrapped to funded.

 Creating "Wow" Moments and the Impact on Engagement | File Type: audio/mpeg | Duration: 00:29:54

We talked with Moritz Plassnig, co-founder and CEO of Codeship. He talked about how their passion for education, teaching through video and blog posts, is baked into who they are as a company. He also touched on how creating a “wow” factor for people in the first couple minutes of using their product has been huge in moving the needle for them.

 Leveraging Content Marketing Materials (Even at Scale) | File Type: audio/mpeg | Duration: 00:23:03

Today we talked with Gregory Ciotti, the man behind Help Scout’s inbound marketing. He breaks down his process for producing his unique, research-backed content, and he also talks about the recent decision to pull down the email wall to all their guides, letting them live out in the open.

 How to Get Content Published in the Majors | File Type: audio/mpeg | Duration: 00:22:42

In this episode we talked with Mark Fidelman, Forbes columnist and founder of Raynforest. He shared some incredible tips for how to get content published and your company promoted in big publications like Forbes. They’re techniques that anyone can use. Great, actionable stuff in this interview.

 An Eye-Opening New Take on Email Lists | File Type: audio/mpeg | Duration: 00:25:40

Brennan Dunn, founder of PlanScope, author of Double Your Freelancing Rate and a number of other books and courses, talks with us about how he uses one "list" to market all of his products. Among other benefits, this leaves the door open to sell any number of future products or services. We learned A LOT.

 Taking on New Ventures and Establishing a New Life Balance | File Type: audio/mpeg | Duration: 00:26:35

Adii, founder of WooThemes and Public Beta talked with us about launching a completely new venture from scratch and some of the controversial techniques he used when validating his idea. He also opened up with us about creating a more sustainable work/life balance and his plans for the future.

 How to Use Lean Branding to Find Product Market Fit | File Type: audio/mpeg | Duration: 00:26:21

In this episode, Jeremiah Gardner, author of The Lean Brand, shares his techniques for helping companies get to the root of what they're really about (not just what they're selling). He talks about how having the right conversations in the beginning is hugely powerful when it comes to finding your product/market fit.

 The Unexpected Power of "Tool Marketing" | File Type: audio/mpeg | Duration: 00:20:30

Mikael Cho, founder of Ooomf, talks with us about how they've used "tool marketing" (aka built a few simple, free tools) to help solve problems for their target audience and build a bridge to their main service. His unique approach has paid off big time.

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