The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice
Summary: The Therapist Experience Podcast provides marketing & business lessons for therapists, counselors, psychologists and coaches in private practice. Once a week, Perry Rosenbloom from Brighter Vision, the worldwide leader in custom therapist website design, interviews a successful therapist in private practice. The Therapist Experience provides you with a full MBA in private practice building, and it's everything you wish you had learned in grad school but they never taught you. We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself! They share their mistakes, heartaches, and successes. We discuss marketing tactics to grow a group practice, social media marketing, how to grow your referrals, Facebook, Pinterest, Psychology Today, therapist directories, Pay Per Click (PPC), Search Engine Optimization (SEO), webinars and everything in between to help you better understand how to grow a thriving private practice.
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Podcasts:
For many clinicians, the move into private practice happens as a gradual transition from a larger agency or collective. But for Kirstin Carl, opening a private practice came as a surprise. After leaving her job in community mental health, Kirstin set out to open a practice that provided her greater flexibility to work with the clients she wanted to see. To do this, she carefully crafted her marketing mix to include content that would resonate with her ideal client. Tune into this week's episode to find out exactly how she did it!
After seeing an unfilled need for high-quality counseling and mental health support in her community, Dr. Fartun Mohamud made the decision to go from part-time to full-time Private Practice. But like many things in life, getting there was a process. By niching down to work primarily with couples as well as joining insurance panels, Fartun was able to take her practice to the next level. Tune into this week's episode to find out exactly how she did it!
When Justine Carino wanted the freedom to spend more time with her son, she knew that starting a private practice was the way to go. However, launching her private practice didn't come without its struggles. Today we talk with Justine to learn how she went from just 1 client this past September to having 27 clients today. Tune into this week's episode to find out exactly how she did it.
Priscilla Rodriguez is the owner of Modern Wellness Counseling, who specializes in working with couples and individuals who want to regain balance in their lives by learning how to improve their relationships. When Priscilla was working to grow her practice, she realized the full power of marketing on her practice social media involved not just reaching her ideal client, but also connecting with potential referral sources. Tune into this week's episode to find out exactly how she did it.
Originally starting his career in community mental health, Chris McMullen had a mixed experience working predominantly with clients on medicare and medicaid. While the care he was delivering was extremely important, he found these programs often stopped short of actually providing real help. After deciding to open his own practice in 2018, Chris saw his business thrive by narrowing his marketing and developing a niche. Tune into this week's episode to find out how he did it.
A common misconception in private practice is that you must appeal to any and all potential customers. However, by narrowing her age range to 14-18 year olds, Bess Childs was able to move away from insurance panels and develop a thriving, successful practice. In this episode, we interview Bess about the power of developing a niche, and the profound impact that doing so had on her business.
Stephanie Dobbin was able to take her practice to the next level by switching to full-time, private pay. But how did she get there? Stephanie joins us for this week's episode to discuss pricing, marketing and more.
Practikat is the first online marketplace exclusively for mental health professionals. In our interview with the Founder, Katie Englert, we discuss how therapists in private practice can benefit from Practikat.
Since 2011, Dr. Lisa Herman has been building a Group Telehealth Practice that spans several different states, spreading across the nation. Tune into this week's podcast to find out how Dr. Herman became such a teletherapy powerhouse!
Bianca Hughes knows how hard it is to start a private practice and become an entrepreneur overnight because she went through it first-hand...and came out the other side with a thriving practice! Listen to this week's podcast to hear how.
In the beginning, Natalie Nesbitt saw all sorts of clients and had no real focus to her practice. When she found her niche, her practice exploded into her dream business. But how did she find her niche? Tune into this week's podcast to find out!
Dr. Connie Omari is a tech therapy titan, featured in publications from NBC News to Huffington Post with a thriving online practice, Tech Talk Therapy PLLC. Listen to this week's podcast to hear how it all started with Dr. Omari stepping outside the box!
Amanda Esquivel hit the ground running when she opened her practice with a newborn in tow, but managed to beat every challenge until she grew her practice into a polished group practice. Tune into this week's episode of The Therapist Experience to hear how!
Pamela Suraci wanted her practice to stay fresh, so she staved off burnout and grew her practice by adding new aspects to her business while using her skills to give back to her local community. Listen to this week's podcast to hear how she did it!
Many therapists have already had thriving careers in other fields and sometimes it can be a struggle to adapt to this new field. Not for Wendy Naiman. Tune into this week's podcast to hear how Wendy used a career in sales to build her dream practice!
