Future Commerce Podcast: eCommerce, DTC and Retail Strategy
Summary: Are you looking for eCommerce insights, strategy, or operational advice for your eCommerce business? Future Commerce is the leading podcast for founders and operators alike who aren't looking for the next conversion rate optimization tip or how to execute a playbook. It's for those who yearn for something deeper than CRO and PPC. Each week our hosts Phillip Jackson and Brian Lange ask hard questions to founders and executives at successful brands and how they turned their 'making money online' approach into a thriving business. Weekly essays, blogs, show notes, full transcripts, and quarterly market research reports are available at https://futurecommerce.fm
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- Artist: Future Commerce
- Copyright: ©2020 Future Commerce
Podcasts:
We bring Summer Jelinek on to discuss how brands are meeting customer needs in this moment while continuing to incorporate their "magic."
"I think that eCommerce only grows as we move forward, as people are being forced to realize the benefit of shopping online." Today's interview unpacks the eCommerce investment and technology adoption efforts of DTC consumer electronics and home automation brand, Wyze.
"What we are Witnessing is the Humanity of Love" is a phrase that shook us in this interview. Brands like Rhone, M. Gemi, Cotopaxi, and more have banded together to raise hundreds of thousands of dollars for COVID-19 relief in a matter of days. On pace to raise over one million dollars in the month of April alone, they have gained the attention of over 60 other brands ready to join their ranks. Listen now.
Klaviyo's Director of Product Management joins us to talk about Klaviyo's COVID-19 response and their sudden transformation into a collaborative media organization. Using their own data and insights, as well as consumer research, they're helping businesses make real-time decisions during the economic fallout of coronavirus.
We point out some bright spots in the wake of COVID-19 and offer up our help to businesses needing to obtain grants from the SBA at this time.
Phillip and Brian sit down with Kiri Masters to talk about how the ongoing Covid-19 pandemic is affecting the world of DTC
Rachel Swanson from Method + Mode joins the show to talk about her research methods and her work on our Vision 2020 report.
Future Commerce isn't like every other eCommerce podcast. We're all about people. People change the world, and we're using eCommerce as our greatest tool to affect change for our customers and the world around us.
Ingrid Cordy is guest hosting this week's show as the group discusses topics from the pressure to overspend in the DTC realm, to the weirdest brand collabs in the retail world right now.
Lovepop cards balance the beauty of art and engineering. Like the balance of the cards, Lovepop's operational team also balances different tech operations to deliver the best experience to their customers. Dan Nephew, Director of Operations, joins the series today to talk about how data and tech stacks create magic for Lovepop's customers.
One size doesn't fit all when it comes to your tech stack. One solution just can't serve all of the needs of a retail brand. Grant Van Kirk, Head of Finance at ROKA joins the series to talk about different tech solutions utilized for various operations of the business, from ERP to customer relations.
Your tech stack plays a huge role in your customer's experience. Alida Sholl, Director of Operations at Rep Fitness, walks us through some tools and strategies that Rep Fitness uses to help its customers make informed purchases and to retain customers long after the first purchase.
ZLINE has grown to be a brand focused on innovation and providing customers with unique products. Listen as Andy Zuro President at ZLINE talks about customer acquisition strategies that benefit the entire organization and growth of their brand.
In the first episode of Season 2 of Step by Step, Scott Hill, SVP of Product at Brightpearl is on the show to talk about Brightpearl, the technology ecosystem, and how this season of Step by Step is going to teach our audience how to build an eCommerce Tech Stack!
How much of a brand’s marketing can you trust? Are brands acting responsibly, and who is holding them accountable? Sandra Capponi founded Good on You to answer just these questions, empowering consumers to make informed purchase decisions.