Future Commerce Podcast: eCommerce, DTC and Retail Strategy
Summary: Are you looking for eCommerce insights, strategy, or operational advice for your eCommerce business? Future Commerce is the leading podcast for founders and operators alike who aren't looking for the next conversion rate optimization tip or how to execute a playbook. It's for those who yearn for something deeper than CRO and PPC. Each week our hosts Phillip Jackson and Brian Lange ask hard questions to founders and executives at successful brands and how they turned their 'making money online' approach into a thriving business. Weekly essays, blogs, show notes, full transcripts, and quarterly market research reports are available at https://futurecommerce.fm
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- Artist: Future Commerce
- Copyright: ©2020 Future Commerce
Podcasts:
How do brands create retention strategies centered around content to keep their customers consistently purchasing? Emily Singer, the founder of consumer brand-focused newsletter Chips + Dip, joins the show to talk trends, brand analysis and how modern brands are using storytelling to create rich, immersive experiences for their customers.
The Uberification of pot,CBD and having a clear strategy in a world of microtrends. Interview with Chelsea Clements, head of performance marketing at Green Growth Grands.
What does the perfect fit really look like? Sabrina Abney, Ecommerce Director at Mizzen + Main, and David Pastewka , Co-Founder at Drapr, join the show to talk optimizing virtual try-on solutions, "comfortable AF" clothing, technology in digital-first marketplaces, and crafting the best-possible customer journey.
Few updates for your Monday morning: we launched the Future Commerce Sustainability Initiative, we're publishing bonus content on the next two Tuesdays, we're at Etail East in Boston and don't miss this next Friday's episode with Mizzen and Main!
Pinterest is giving their community tools to engage in commerce, not to interact more online but to get out and discover the world around them. In this episode we interview Jeremy King, the SVP of Engineering at Pinterest and former CTO of Walmart.com, to discover how they're using advanced machine vision and context to power the catalogs and commerce experiences both on-and-off-platform. Listen now!
When brands like Outdoor Voices launch a new content platform it gets us thinking about retail-brands-turned-content-creators and begs the question: who is the winner in the attention economy? Do brands have what it takes to create engaging and timely content? Listen now!
August Bonus Episode - NRF Interview with Sheetz, Rituals
How do modern brands create joyful customer experiences that last a lifetime? Charlie Cole, Chief Digital Officer of luxury travel brand Tumi, Joseph Ansanelli, CEO of customer support platform Gladly join us to talk about how to know your customer, how to anticipate their needs, and how to stand out in a sea of startup DTC players. Listen now!
We ask the question - is social activism by brands virtue-signaling or tone-deaf marketing? Listen now!
What are the implications of multi-generational branding? PLUS: is empowering employees the key to bolstering customer retention? Listen now!
Our 2019 theme of clienteling for digital commerce continues with an interview with Claudine Bianchi, CMO at Zoovu, a Guided Commerce service which connects customer needs to products and services from retail brands. Listen now!
Our Monday update is back: "Re-commerce" players like StockX and TheRealReal have huge news this week in our continued coverage of Secondhand Commerce. Listen now!
Ingrid Milman is back, and she has some really exciting news to share with our audience! Some retailers are actually opening more stores, and somehow Brian has never been to a Burlington. Plus- Way too many legacy brands are overusing terms like "data-driven, and both Glossier and Lively have figured out (in different ways) how to create communities around both their products and their customers! Listen Now!
Phillip and Brian are back to talking about deep fakes (and cheap fakes), Instagram may be having a massive influence on purchasing decisions, and is the term direct-to-consumer no longer relevant? Listen now!
