Future Commerce Podcast: eCommerce, DTC and Retail Strategy
Summary: Are you looking for eCommerce insights, strategy, or operational advice for your eCommerce business? Future Commerce is the leading podcast for founders and operators alike who aren't looking for the next conversion rate optimization tip or how to execute a playbook. It's for those who yearn for something deeper than CRO and PPC. Each week our hosts Phillip Jackson and Brian Lange ask hard questions to founders and executives at successful brands and how they turned their 'making money online' approach into a thriving business. Weekly essays, blogs, show notes, full transcripts, and quarterly market research reports are available at https://futurecommerce.fm
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- Artist: Future Commerce
- Copyright: ©2020 Future Commerce
Podcasts:
Two of the smartest people we've ever had the pleasure of interviewing join the show this week! In our main interview, Mike Lackman, CEO at Trade Coffee joins the Future Commerce team to talk about how subscriptions and curation are driving user adoption and repeat business at Trade Coffee. In our "what's new and what's next" segment at the end of the show, Hitha Herzog, retail analyst and author of 'Black Market Billions' joins us to talk Nike's Amazon Exit, Coty's $600MM Kylie acquisition, and the effect of counterfeits on the marketplace during Holiday 2020.
We all need Heroes - and Alistair Crane and recurring guest Ingrid Milman Cordy join us today to talk about how any retail business can become a Hero to their customers. PLUS: Shoptalk's own Zia Wigder joins us to talk about their decision to program only female speakers in their 2020 event. Listen now!
Brian bought 5 different mattresses and lives to tell the story. Phillip reviews DTC candle brands. Yes, really. ALSO: the guys sit down for an amazing interview with Megan Whitman, the Chief Digital Officer at Kopari Beauty, who joined us to talk about her experience growing the digital channel from "absolute zero". Kopari today is available everywhere from sample boxes to Ulta and is partnering with the likes of Drybar to reach even more customers.
A NEW FORMAT. BOOM! In part 1 of #132: Matt Taylor created something special when he created Tracksmith. Based on heritage and collegiate styles, Tracksmith has redefined outdoor apparel in a space that is dominated by household names and global retailers. In the second half: LVMH bids on Tiffany and Sucharita Kodali of Forrester gives us the low-down on 180-year-old brand.
Billionare heiress Veronica Chou launches Everybody & Everyone, a socially-conscious fashion brand. PLUS: FC goes Climate Neutral, The Conscious Closet by Elisabeth L. Cline, and a review of INSIDERS 011. Listen now!
Jump into the world of Madrona Venture Labs! Our deep dive conversation with Ishani Gujral illuminates the ins and outs of a VC Lab. The best part: she guides a fun-sized ideation session on the fly. Get ready for the worst ideas ever!
"The best marketing is when the customer doesn't know they're being marketed to" says RXBAR CMO, Victor Lee. His statement may ruffle some feathers but the truth is that great storytelling transcends marketing and becomes valuable entertainment. Listen now!
If you thought a deep-dive on supply chain couldn't be stimulating, think again. Hugh Holman, CEO at Observa, gives us a primer on what it takes to implement retail planning and forecasting. Observa is building retail compliance systems powered by AI, on-demand workforces, machine learning and machine vision - not just to enforce compliance, but to arm retailers with data to plan orders, manufacturing, demand planning. Listen now!
Monday update is back! Today we OWN IT. The theme of this year's Klaviyo:BOS event was to own your channel. We chat about tools like Webflow that are shortening the path from concept to launch - giving designers , marketers, and creatives the ability to own their entire experience without a developer. Listen now!
"The intersection of content and commerce" asks the question - would you buy Cheesy Blasters while watching 30 Rock? Odds are, you would. And that's the bet that NBC/Universal is placing on investing in bringing DTC brands to their large audiences across their portfolio of original programming and content. From Goop to the Minions we go deep on the opportunity at hand with Evan Moore. Listen now!
Product discovery and marketplaces are all the rage right now but when Jules Pieri launched a product discovery marketplace 11 years ago she pioneered a cross-section of entrepreneurship that launches products more than 300 times per year. The Grommet is a curated marketplace of small businesses producing unique products from inspirational founders.
With retail customers like Dollar Tree and White House Black Market, Oracle knows a thing or two about commerce. Their recent report, published in conjunction with CommerceNext, dives into how brands of all sizes - from DTC to Enterprise and Luxury, are investing in 2019 and beyond.
No episode today. Climate change is the biggest threat to the future of our lives, country, and world. Youth across the U.S. will lead a #ClimateStrike on September 20 to demand legislative action to combat climate change #StrikeWithUs strikewithus.org
Brands and consumers alike are addicted to Amazon. In this interview Kiri Masters, Author of "Amazon for CMOs", joins us to talk about her new book launch, how brands are battling addiction to the big-A, how consumers are being lured in with everything from advertising to QVC-style programming, and how everyone from Lady Gaga to Mitsubishi are competing for your attention on the world's biggest store. Listen now!
Nick Ling and Emmett Shine's new company, Pattern Brands, is on a mission - to create consumer brands which encourage you to enjoy everyday life and to create good habits. In this interview, we dive into why they formed Pattern, what the plan to do with it, and how they plan to change the world. Listen now!
