Future Commerce show

Future Commerce

Summary: A retail podcast focused on what's new and what's next in commerce - cutting-edge, next generation technology and strategy for modern brands. We unpack the daily news of retail brands around the world and break it down into actionable insights for your business.

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 Amazon: Equal Opportunity Addiction - an Interview with Kiri Masters, Author "Amazon for CMOs" | File Type: audio/mpeg | Duration: 00:50:06

Brands and consumers alike are addicted to Amazon. In this interview Kiri Masters, Author of "Amazon for CMOs", joins us to talk about her new book launch, how brands are battling addiction to the big-A, how consumers are being lured in with everything from advertising to QVC-style programming, and how everyone from Lady Gaga to Mitsubishi are competing for your attention on the world's biggest store. Listen now!

 "We're Not Selling Products. We're Selling a Way to Use Your Time" an Interview with Pattern Brands | File Type: audio/mpeg | Duration: 00:54:26

Nick Ling and Emmett Shine's new company, Pattern Brands, is on a mission - to create consumer brands which encourage you to enjoy everyday life and to create good habits. In this interview, we dive into why they formed Pattern, what the plan to do with it, and how they plan to change the world. Listen now!

 Focused Brands Find Their Audience (w/ Emily Singer, Chips + Dips) | File Type: audio/mpeg | Duration: 00:52:32

How do brands create retention strategies centered around content to keep their customers consistently purchasing? Emily Singer, the founder of consumer brand-focused newsletter Chips + Dip, joins the show to talk trends, brand analysis and how modern brands are using storytelling to create rich, immersive experiences for their customers.

 BONUS: "Green Commerce": An Interview with Chelsea Clements, Performance Marketing @ Green Growth Brands | File Type: audio/mpeg | Duration: 01:01:30

The Uberification of pot,CBD and having a clear strategy in a world of microtrends. Interview with Chelsea Clements, head of performance marketing at Green Growth Grands.

 Shopping as Yourself Online (w/ Sabrina Abney, Mizzen + Main and David Pastewka, Drapr) | File Type: audio/mpeg | Duration: 00:49:18

What does the perfect fit really look like? Sabrina Abney, Ecommerce Director at Mizzen + Main, and David Pastewka , Co-Founder at Drapr, join the show to talk optimizing virtual try-on solutions, "comfortable AF" clothing, technology in digital-first marketplaces, and crafting the best-possible customer journey.

 Monday Update: The Future Commerce Sustainability Initiative | File Type: audio/mpeg | Duration: 00:04:08

Few updates for your Monday morning: we launched the Future Commerce Sustainability Initiative, we're publishing bonus content on the next two Tuesdays, we're at Etail East in Boston and don't miss this next Friday's episode with Mizzen and Main!

 "Off-Platform": Building Tools to Discover the World (w/ Jeremy King, Pinterest) | File Type: audio/mpeg | Duration: 00:54:41

Pinterest is giving their community tools to engage in commerce, not to interact more online but to get out and discover the world around them. In this episode we interview Jeremy King, the SVP of Engineering at Pinterest and former CTO of Walmart.com, to discover how they're using advanced machine vision and context to power the catalogs and commerce experiences both on-and-off-platform. Listen now!

 "Meatless Mania" | File Type: audio/mpeg | Duration: 00:50:15
 The Attention Economy | File Type: audio/mpeg | Duration: 00:27:44

When brands like Outdoor Voices launch a new content platform it gets us thinking about retail-brands-turned-content-creators and begs the question: who is the winner in the attention economy? Do brands have what it takes to create engaging and timely content? Listen now!

 August Bonus Episode - NRF Interview with Sheetz, Rituals | File Type: audio/mpeg | Duration: 00:30:13

August Bonus Episode - NRF Interview with Sheetz, Rituals

 "Making a Lasting Impression in a Single Moment of Time" (w/ Charlie Cole, CDO @ Tumi and Joseph Ansanelli, CEO @ Gladly) | File Type: audio/mpeg | Duration: 00:51:40

How do modern brands create joyful customer experiences that last a lifetime? Charlie Cole, Chief Digital Officer of luxury travel brand Tumi, Joseph Ansanelli, CEO of customer support platform Gladly join us to talk about how to know your customer, how to anticipate their needs, and how to stand out in a sea of startup DTC players. Listen now!

 Trustwashing | File Type: audio/mpeg | Duration: 00:35:45

We ask the question - is social activism by brands virtue-signaling or tone-deaf marketing? Listen now!

 "Late-Stage Capitalism" | File Type: audio/mpeg | Duration: 00:38:33

What are the implications of multi-generational branding? PLUS: is empowering employees the key to bolstering customer retention? Listen now!

 Overcoming Choice Paralysis (feat. Claudine Bianchi, CMO at Zoovu) | File Type: audio/mpeg | Duration: 00:27:07

Our 2019 theme of clienteling for digital commerce continues with an interview with Claudine Bianchi, CMO at Zoovu, a Guided Commerce service which connects customer needs to products and services from retail brands. Listen now!

 Re-Commerce┬« | File Type: audio/mpeg | Duration: 00:03:14

Our Monday update is back: "Re-commerce" players like StockX and TheRealReal have huge news this week in our continued coverage of Secondhand Commerce. Listen now!


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