Future Commerce Podcast: eCommerce, DTC and Retail Strategy show

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

Summary: Are you looking for eCommerce insights, strategy, or operational advice for your eCommerce business? Future Commerce is the leading podcast for founders and operators alike who aren't looking for the next conversion rate optimization tip or how to execute a playbook. It's for those who yearn for something deeper than CRO and PPC. Each week our hosts Phillip Jackson and Brian Lange ask hard questions to founders and executives at successful brands and how they turned their 'making money online' approach into a thriving business. Weekly essays, blogs, show notes, full transcripts, and quarterly market research reports are available at https://futurecommerce.fm

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  • Artist: Phillip Jackson and Brian Lange
  • Copyright: ©2020 Future Commerce

Podcasts:

 "People Aren't Buying Into A Story, They're Buying Into A Community" - feat. Melanie Travis, CEO & Founder of Andie | File Type: audio/mpeg | Duration: 00:44:30

Just in time for the summer, Melanie Travis, CEO & founder of Andie joins the show to reflect on how Andie has needed to be light on their feet and completely change how they interact with their customers... and how this transparent strategy has completely changed Andie as a brand for the better.

 "Our Base Sense of Self is Heightened Right Now" | File Type: audio/mpeg | Duration: 00:48:19

Peloton, Mirror, fanaticism, and the intersection of digital communities with real-world experiences. Featuring Ingrid Milman Cordy.

 "The Beginner's Mindset is Full of Possibilities" - feat. Jai Jung Kim, Founder - Hydrant | File Type: audio/mpeg | Duration: 00:44:03

What is it like to build a business in a crowded category AND raise Venture Capital during a crisis? Co-founder of everyday hydration startup, Hydrant, tells us how they're navigating this time in a wide-ranging interview. Listen now!

 "Scrappier and Faster" - Using GDocs to Build Community | File Type: audio/mpeg | Duration: 00:45:57

Google Sheets as a "scrappy" tool for brands, eCommerce "body swaps", and making good on a promise. PLUS: we announce a new project called Nine x Nine, a new report from Future Commerce.

 "The Fight Of My Life" feat. Christina Stembel, CEO & Founder of Farmgirl Flowers | File Type: audio/mpeg | Duration: 00:37:18

Christina Stembel joins Brian to discuss what the last few months has looked like from a CEO and owner of a "nonessential" business's perspective.

 "The Consultation Is Not Where It Begins And Ends" feat. Ariel Kaye, CEO and Founder of Parachute | File Type: audio/mpeg | Duration: 00:24:40

Brian sits down with Ariel Kaye, CEO and founder of Parachute Home to discuss innovation in crisis as a home goods brand.

 Gen Z Founders: "Grind and Put In the Work" | File Type: audio/mpeg | Duration: 00:47:30

Gen Z founders Lesley De La Uz of LUDU, Madison Semarjian of Mada, and Chris Meade of Crossnet join the show to discuss their journeys as some of the first Gen Z founders in the retail world.

 "Customers Need Safety" - feat. Summer Jelinek | File Type: audio/mpeg | Duration: 00:43:07

We bring Summer Jelinek on to discuss how brands are meeting customer needs in this moment while continuing to incorporate their "magic."

 Wyze Leadership: "This Changes the Climate Going Forward" (feat. Anthony Potgieter, Wyze) | File Type: audio/mpeg | Duration: 00:51:02

"I think that eCommerce only grows as we move forward, as people are being forced to realize the benefit of shopping online." Today's interview unpacks the eCommerce investment and technology adoption efforts of DTC consumer electronics and home automation brand, Wyze.

 Brands x Better feat. Adam Bridegan, CMO - Rhone | File Type: audio/mpeg | Duration: 00:36:36

"What we are Witnessing is the Humanity of Love" is a phrase that shook us in this interview. Brands like Rhone, M. Gemi, Cotopaxi, and more have banded together to raise hundreds of thousands of dollars for COVID-19 relief in a matter of days. On pace to raise over one million dollars in the month of April alone, they have gained the attention of over 60 other brands ready to join their ranks. Listen now.

  Consumer Spending to Follow Maslow's Hierarchy, feat. Jake Cohen, Director of Product Klaviyo | File Type: audio/mpeg | Duration: 00:30:32

Klaviyo's Director of Product Management joins us to talk about Klaviyo's COVID-19 response and their sudden transformation into a collaborative media organization. Using their own data and insights, as well as consumer research, they're helping businesses make real-time decisions during the economic fallout of coronavirus.

 Bright Spots Amid Chaos - eCommerce Leadership in the COVID-19 Economic Crisis | File Type: audio/mpeg | Duration: 00:26:11

We point out some bright spots in the wake of COVID-19 and offer up our help to businesses needing to obtain grants from the SBA at this time.

 Uncharted Territory: Amazon and COVID-19 (feat. Kiri Masters) | File Type: audio/mpeg | Duration: 00:45:35

Phillip and Brian sit down with Kiri Masters to talk about how the ongoing Covid-19 pandemic is affecting the world of DTC

 Make the Data Come Alive: Vision 2020 Retrospective feat. Rachel Swanson, Founder of Method + Mode | File Type: audio/mpeg | Duration: 01:04:30

Rachel Swanson from Method + Mode joins the show to talk about her research methods and her work on our Vision 2020 report.

 The Future is What You Make of It. Shape Your Future. | File Type: audio/mpeg | Duration: 00:01:55

Future Commerce isn't like every other eCommerce podcast. We're all about people. People change the world, and we're using eCommerce as our greatest tool to affect change for our customers and the world around us.

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