The Navigating Dental Insurance Podcast

Ben Shaver began his career in hyperlocal advertising over 20 years ago helping local clients build their business through advertising. In 2010 he formed Dental Inbound, a multi-channel advertising company that delivers ads for DSO's, solo dental offices and specialists. They are unique as they are one of the only advertising companies that have a virtual front desk to answer all calls, texts, emails, and chats. This makes them fully accountable for their campaigns. To date, Dental Inbound has run over 9,500 campaigns for over 100 dentists, delivering over 118,000 new patients. In addition to being an advertising specialist, he works with select clients to help them build a sales and marketing infrastructure. He believes to be successful in building a patient base you love you need to be great at research, advertising, delivering a great patient experience, building social proof, and ultimately creating patient advocates that refer your practice. If you're looking for someone to help you be the market leader, contact Ben at info@dentalinbound.com Ben loves to talk about dental advertising. If you're looking for an engaging speaker please see his website at benshaver.com

Cory and Jordon Comstock talk about strategies to help your practice grow, phone strategies and phone conversion strategies and ways your practice should reach out to patients to get them to schedule appointments and to retain their existing appointments. Contact CallForce today: https://www.getcallforce.com

Grace Rizza began growing businesses at the age of 22. She has guided the growth of more than 300 successful businesses while building a business and family of her own. Grace is not limited to dental marketing in her speaking topics. She is extremely passionate and knowledgeable about corporate culture, sales, and innovative business development. Her mentality, approach to business, inner strength and leadership perspective will challenge you to think big, act bigger and amplify your life. She teaches entrepreneurs how to achieve growth in the most ethical and efficient way. She inspires her audience to embrace change in order to grow. She directly challenges business owners to come to their own conclusions about which marketing solutions are right for their business. Whether connecting with an audience of 20 or 20,000, Grace will educate, empower and entertain. Grace Rizza is available to educate, empower, and entertain your audience at your next event. Contact info@gracerizza.com for more information.

After purchasing his practice the Pennsylvania Center for Dental Excellence in Philadelphia in 2007, Dr. Leonard Tau solely used the power of the internet to help grow his new patient base and went against the traditional way of marketing one’s dental office . He lectures nationally and internationally on internet marketing, social media and reputation marketing and its ability to make your dental office more visible and credible. He is also the General Manager of the Dental Division for Birdeye a reputation marketing platform and founder of iSocial Digital a consulting firm that helps dentists develop a comprehensive online marketing plan. His content rich, engaging seminars allow him to bring his first hand experiences to his audiences. Chosen as one of the top leaders in dental consulting by Dentistry Today, Dr. Leonard Tau DMD is a Dentist, Consultant, Speaker and Practice owner. Few professionals within the dental industry have the level of expertise, knowledge, and passion for the field. He has traveled the country educating dental professionals to help them succeed in growing their practice, reigniting their passion for dentistry and navigating the fast-changing nature of the job.

After 20+ years as a restaurant and exporting company owner, Billy took the position of Director of Sales for Select Merchant Solutions a Sanford,FL based merchant processing company. Billy expanded the sales vertical from Self Storage to now include Dental, Veterinary, and Optometry. By providing merchants the ability to save Thousands of Dollars per year without any added cost, Billy is helping guide SMS to triple its revenue. billy@selectmerchantsolutions.com URL (website) www.selectmerchantsolutions.com Phone 407-902-6960

Investing in your practice is important. In this episode we sit down with Reese Harper and discuss why you need to invest in your Practice. Contact info: www.dentistadvisors.com

Aaron grew up milking goats on his family’s small farm, played pro football for 9-years, organizes global humanitarian projects, fluent in Spanish and for the last 7-years pioneered analytics-based dental direct mail. He has one of the most diverse and unique backgrounds around! Recognized as a dental direct mail marketing expert, Aaron has tracked and analyzed millions of dental postcards and added tens of thousands of patients to dental practices across the country! Recognizing design trends, geo-targeting new patient migration patterns and studying incoming results. He knows the absolute best processes and variables to predict success with direct mail for all types of practices and in all type of areas. As founder of MVP Mailhouse, he and his business partner have leveraged their years of experience to build the most advanced technology in the industry to minimize risk and maximize new patient results! Contact info: Email: aaron@mvpmailhouse.com URL: www.mvpmailhouse.com Phone: 801-953-6771

In this episode Jordon Comstock talks about dental membership programs and gives some tips to creating and growing your own dental membership program. Jordon also shares the BoomCloud University, a free online educational course on dental membership programs. You can get access to the BoomCloud University here - www.boomcloudapps.com/university

Hilary Tien, is a dental guide, speaker and expert in dental practice management. She is devoted to educating dentists and teams in accounts receivable, insurance and management methods. Hilary began her career in dentistry as a young girl in her father’s general dentistry practice in Michigan and has held clinical and administrative roles in both general and specialty dental offices. With over two-decades of experience in the dental field she believes that there are many opportunities for offices to succeed without having to make major changes. Although Hilary was accepted to medical and dental school, it wasn’t until she earned her Masters in Healthcare Administration that she found should could apply her skills to her true passion for helping dental businesses so they can better serve their patients, staff and communities. Contact info: Email address Hilary.Tien@gmail.com Phone 616-309-4567

Laci discovered at an early age her true passion for speaking and entertaining audiences. As a founding partner at Practice Dynamics she combines her knowledge of dentistry and with passion for teams to deliver customized coaching, workshops and speaking events throughout the country. Laci began her road to coaching as a chairside assistant while going to college to pursue a dream of one day having her own talk show. While working her way to the business side of dentistry, she was fortunate to learn from top industry professionals. The experience gained on this journey gives her unique insight into the technology and business side of dentistry. The experience of working in high tech offices, as well as, high-end cosmetic practices has instilled in her the passion and the knowledge to coach dental teams on their journey to excellence. Balancing coaching dental teams with her speaking career is dream come true. Each time she takes the stage her passion for dentistry and the dental team comes to life in her words and the lessons she teaches. Practice Dynamics specializes in coaching teams to reach their goals through balance driven success using systems, teams and technology. Contact info: URL (website: www.practicedynamics.net Phone: 623-810-1352 Email: laci.phillips@practicedynamics.net

Susan grew up in a dental family, where she watched her father practice for 50 years near their home in Connecticut. He shared his passion for dentistry along with his belief that a healthy mouth and confident smile could enhance one’s quality of life. Susan earned her Associates in dental hygiene as well as a Bachelor’s degree in Business Finance from Boston University. She practiced hygiene for over 15 years, while her brothers became a prosthodontist and general dentist still practicing today. For the past eight years, Susan has served as a Business Management Coach for organizations including the Productive Dentist Academy and individual dentists throughout the country. As a coach she helps doctors and teams make the necessary changes to reach personal and professional goals. She takes pride in her diagnostic skills in assessing a practice, and provides detailed feedback and direction to clients. Susan believes strongly in training team members to become a patient’s advocate, and to help patients reach case agreement by offering treatment plans that fit their schedule and budget. She works with all staff on communicating a range of options and the benefits that great dentistry can provide. Susan enjoys time with family and friends, biking, golf, yoga, and days at the beach. As she often tells her clients, never underestimate the value of a smile. During this episode Susan shares her experience in helping a few practices drop Delta dental successfully. According to Susan, it takes a lot of time to prepare your team and your patients for the transition. When you take the time to prepare, dropping Delta is not as scary as one would think. In fact, the clients she helped drop Delta are producing much more than they used to before. Those practices are on a true path of insurance independence and embracing a forgotten true fee for service practice. To contact Susan email her at susan@dentalcoaches.com, or call her at 860-657-6693. Visit her website at www.dentalcoaches.com. To contact our hosts please email help@veritasdentalresources.com.

In this Episode I met with Shane Simmons from Crimson Media and Nothing but the tooth podcast and we shared ideas on how to market a dental membership program! Shane is the Founder of Crimson Media, a dental marketing firm based out of Indianapolis, Indiana that is helping dentists build freedom in their practice. In addition, Shane is the host of the Nothing But The Tooth Podcast. Shane has been married to his wife Kristen for 5 years, and loves traveling and learning everything he can about the future of dentistry. Fun Fact most people don't know about Shane -- he is the recipient of 2 Emmy Awards for his previous journalistic storytelling.

In this episode we talk about how to bypass insurance regulation via DPC (Direct Primary Care)laws for practices that offer dental membership programs. Before joining Parsons Behle, J.D. was in-house counsel for a large national energy company. He has extensive experience negotiating corporate transactions including negotiating joint venture agreements, and real estate transactions. At Parsons Behle, a portion of J.D.’s practice involves advising clients in the dental practice area on issues related to dental services retainer agreements and direct primary care. Contact J.D. 801-718-4365 JKesler@parsonsbehle.com

Kevin Rossen is the Founder & CEO of Divergent Dental, which serves the dental community by providing simple, strategic, and focused insights. He comes from the front lines of dentistry, having worked alongside his father as the Office Manager of his established dental office just north of Dallas, TX. A true geek at heart, his hobbies include DIY projects around the house and following the Dallas Mavericks and Texas Rangers. In this episode we talk about the value of a membership patients. The answer will surprise and motivate you! Organize your membership program: www.boomncloudapps.com Analyze your data: www.divergentdental.com

Xaña Winans is the president and owner of Golden Proportions Marketing, one of the largest and most experienced professional marketing agencies dedicated to dentistry and all of its specialties. Married to a dentist for 25 years, she and her team apply real-world dental industry experience to proven marketing principles. She and her team have helped over 1500 dentists at every stage of their careers, in every type of market, and with every type of marketing challenge. Her lectures are written specifically to empower dentists and their teams with marketing tools and techniques that they can be implemented immediately. Audiences learn the why’s, what’s and how’s of dental marketing, but most importantly, they learn the importance of marketing measurement and accountability. Xaña has lectured nationally at the Yankee Dental Congress, the Greater New York Dental Meeting, the American Academy of Cosmetic Dentistry, and has been guest faculty at Pankey, LVI and Esthetic Professionals. Email address xana@goldenproportions.com URL (website) www.goldenproportions.com