SweetLife Entrepreneur Podcast

Pete Vargas and his team have booked over 47,000 stages worldwide and generated tens of millions of dollars in revenue through those stages. Pete believes your signature talk is the most powerful marketing tool you have and that stages are the fastest way to grow your business. I’ve personally utilized Pete’s strategies to grow my own business through speaking and I’m thrilled to have him on the show to share his wisdom with you as well.

If you’ve found yourself in a place where you don’t know what to post on social media, you think your company looks like everyone else’s, or you’re not getting noticed, it’s likely because you either haven’t been through a branding process or it’s time for you to rebrand. In this final episode with Elizabeth McFadden, we’re breaking down exactly what to do after you put together the brand strategy we discussed in episodes 143 and 144.

Elizabeth McFadden is single-handedly responsible for the messaging behind the entire new industry of baby planning and parent coaching that I helped create back in the mid-2000’s. In last week’s episode, Elizabeth taught us all about what branding is and who it’s for. This week, she’s teaching us the next section of the fundamentals of how to develop your brand so that you can make money, become known, and attract the perfect clients to your business like a magnet.

With over twenty years of experience, Elizabeth McFadden has successfully positioned small-to-mid-sized businesses in the marketplace by developing brand strategies, engaging copy, and executing marketing and media plans. In this episode, Elizabeth shares how she grew her company from a home-based, online business to where it is today while raising three young boys, a breakdown of the different components of a brand, the fundamentals of big business branding for smaller entrepreneurs, and more!

After 25 years selling to companies and organizations like The Bill and Melinda Gates Foundation, Hewlett Packard, and Nasa, Nikki Rausch decided to trade-in her road warrior status so she could help entrepreneurs sell in a way that builds relationships and creates more connections, closed deals, and long-term clients. In this episode, Nikki discusses the five steps of her Selling Staircase, what to say when you get on a sales call, and more.

How you scale will determine if your business will deliver the lifestyle you want. To start, it's vital to choose the right software. This episode discusses the software choices to offer online courses, sell video content and offer digital products, the best project management software based on your niche, the importance of measuring data and simplifying social media marketing, and ideal options to create an online community, forum, or membership site for your customers that works for your goals.

Sometimes the things that slow entrepreneurs down are the easy and obvious things. The purpose of this episode, and the next one, is two answer specific questions to help you get over your fear of technology and help you make really clear decisions on how to move forward with technology. In this episode, I talk about the things you need to know before choosing a website platform, why you need to have an email marketing manager, and the importance of graphic design software and stock photos.

Christine McAlister is a business coach, the founder of Life with Passion, and the bestselling author of The Income Replacement Formula. Christine helps high achievers all over the world replace their incomes, and then some, and quit their nine-to-five jobs. Take a listen to this episode to find out the seven steps you need to take in order to leave the corporate world behind.

Last week was my annual Reset and Refocus Challenge that I do every August with my community. This is honestly something that I have to do every single year in order to make sure I make the most out of the next 90 days. In this episode, I’ll be explaining the five core areas we covered in the challenge this year so you can do one of your own.

Stephanie Gass went from being a jet-setting corporate mogul who was working 60 hours a week to a wife, mother of two, and an entrepreneur who now helps other entrepreneurs grow their business through podcasting with no list. In this episode, Stefanie discusses how to identify it podcasting is right for you and your business, the first three steps to launching your own podcast to help grow your business, and how to use your podcast to grow your list.

Tah and Kole Woody worked with New York City’s high-stressed entrepreneurs to help them identify what’s going on inside their body to relieve stress and help them have different modalities they can do in order to understand their own bodies cues of when disease is coming and start to heal themselves before that happens. This isn’t the typical self-care, make sure you get good sleep, and go to the gym advice. This is bio integration. Take a listen to find out exactly what that means.

In this disruptive episode, we dive into the difference of homeschooling, unschooling and traditional education, how each is affecting our kids and if it's time for you make a change for your lifestyle, kids and future. I also share behind the scenes of how we're navigating these questions in our family and how we handle three kids who thrive in three separate structures.

One-on-one clients won’t scale your business, but they will create a foundation that will allow you to scale it in the future. Whether you’re a brand-new service-based entrepreneur or an established one looking to introduce one-on-one coaching services to your business model, take a listen to this episode to find out the five-step process I’ve used to land one-on-one clients for years.

Pat Flynn owns several successful online businesses and is a blogger, keynote speaker, Wall Street Journal Best-Selling author and host of the Smart Passive Income and Ask Pat podcasts. In this episode, you'll hear how the face of online marketing is going back to a grassroots relationship-building model, the four levels of Pat Flynn's superfans pyramid, and the struggle I've personally experienced with making connections recently in my own business and why Pat's message resonates with me so deeply.

Brian Fanzo is a millennial keynote speaker and podcaster who helps global brands and events leverage emerging technology, digital marketing, and social media to connect with digital natives. In this episode, Brian talks about breaking the cycle of being fake on social media, facing your fears of being transparent, how to find the balance of sharing personal things on your business accounts, and more!