144: How to Brand Your Business Part 2: How To Create Your Own Brand Strategy - with Elizabeth McFadden

Summary: Elizabeth McFadden is single-handedly responsible for the messaging behind the entire new industry of baby planning and parent coaching that I helped create back in the mid-2000’s. In last week’s episode, Elizabeth taught us all about what branding is and who it’s for. This week, she’s teaching us the next section of the fundamentals of how to develop your brand so that you can make money, become known, and attract the perfect clients to your business like a magnet.