The Dealer Playbook show

The Dealer Playbook

Summary: The Dealer Playbook is a podcast for you, today's automotive professional. If you're looking for inspiration and actionable insights into growing your dealership or career in the car business, Michael Cirillo delivers the goods every single week. Each episode brings you a successful individual from in or out of the auto industry who share, from experience the roadmap to their success.

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Podcasts:

 #159: Why Learning These Soft Skills Could Save Your Sales Career | File Type: audio/mpeg | Duration: 47:56

Former stand-up comedian turned author, Ian Coburn, joins Michael to share why soft-selling is crucial to winning stronger relationships and more sales

 Powerbomb: Do Dealership Ladies' Nights Really Work? w/ Christine Mitchell | File Type: audio/mpeg | Duration: 05:43

Christine Mitchell shares why hosting Ladies' educational events at the dealerships are essential to a dealerships marketing and retention efforts.

 #158: How To Retain Multi-Generational Customers | File Type: audio/mpeg | Duration: 35:35

Christine Mitchell shares her best advice about how to improve loyal customer relationships, enhance business development, and drive new business opportunities.

 Powerbomb: Remember These Four Website Tips w/ Michael Cirillo | File Type: audio/mpeg | Duration: 10:41

Michael shares 4 website tips that will help you wrangle more control of your digital presence. 

 #157: Stop Overhauling Your Website w/ Michael Cirillo | File Type: audio/mpeg | Duration: 31:30

Michael shares 4 helpful things you should know to improve the performance of your dealership website.

 Powerbomb: Rome Wasn't Built In A Day w/ Anthony Alagona | File Type: audio/mpeg | Duration: 05:46

In episode 156, Anthony Alagona shared what can have the biggest impact on your career in sales and business development.

 #156: Business Development Isn't A Department, It's a Mindset w/ Anthony Alagona | File Type: audio/mpeg | Duration: 47:58

Business development expert, Anthony Alagona, shares his best advice about how to develop more business in a sustainable way.

 Powerbomb: Get Good At This ONE Thing w/ Dave Benson | File Type: audio/mpeg | Duration: 07:28

In episode 155, Michael asks, "What's one thing sales professionals should focus on in 2019?" In this nugget-packed minisode, Dave Benson provides the answer. 

 #155: Turn Your Social Media Branding Into Tangible Success | File Type: audio/mpeg | Duration: 43:27

Dave Benson is a social media branding expert within the retail automotive industry. Hear his best advice for leveraging social platforms to expand your personal brand.

 #154: How to Evolve and Adapt in the Digital Age | File Type: audio/mpeg | Duration: 36:57

Brian Benstock, VP and GM of Paragon Honda shares his best advice about how to evolve and adapt in the digital age.

 #153: Phone vs. Video–What Skill Should You Master First? | File Type: audio/mpeg | Duration: 01:09:54

Elise Kephart Adame shares how to get the most out of phone and video for sales professionals.

 #152: How to Rank Higher on Google in 2019 | File Type: audio/mpeg | Duration: 41:14

Darren Shaw from White Spark shares his best advice about how to rank higher on Google in 2019.

 Minisode: How to Gain a Tactical Advantage in 2019 | File Type: audio/mpeg | Duration: 18:44

Discover a simple daily activity that will help you achieve your definition of success.

 #151: Personal Business Development w/ David Kain | File Type: audio/mpeg | Duration: 42:22

David Kain shares some of his best advice for improving your personal business development in the retain automotive industry.

 #150: Disruption vs. Reality (Minisode) | File Type: audio/mpeg | Duration: 15:24

Michael shares insights about what true disruption is, and what you can do to thrive rather than survive.

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