The Dealer Playbook
Summary: The Dealer Playbook is a podcast for you, today's automotive professional. If you're looking for inspiration and actionable insights into growing your dealership or career in the car business, Michael Cirillo delivers the goods every single week. Each episode brings you a successful individual from in or out of the auto industry who share, from experience the roadmap to their success.
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- Artist: Michael Cirillo
- Copyright: Cirillo Marketing Group Inc.
Podcasts:
If you feel like something needs to change with your digital marketing, carefully assessing needs will make all the difference.
Alexi Venneri, CEO of Digital Air Strike, shares her best advice about improving your digital first impression as a car dealership.
There is much more to language than the words we speak, or the way we move our body - and that's where John Klymshyn comes in. Author of 11 books on the topic, John teaches that the power of language can truly inspire those around us to create massive gains in life.
There is so much opportunity for car dealers to drive more attention and traffic to the service department online, which begs to ask: Do you feel like you need a dedicated service website? Owen Moon, CEO of Fixed-Ops Digital, has the answer.
Owen Moon, Founder of Fixed-Ops Digital shares some common sense ways you can get more from your service department regardless of the competition in your market.
Howard Berg (the world's fastest reader) shares some cool experiences that demonstrate how powerful the mind truly is, and what's possible when you learn to maximize its potential.
Guiness World Record holder, Howard Berg is the fastest reader in the world and joins the DPB to share how you can learn anything 100% faster!
Social media expert, Mark Shaw, explains that there are a variety of more productive activities that car dealers and car sales people can do to grow the business prior to wasting energy on social media.
Mark Shaw, one of the UK's most trusted social media experts, shares why social media has become the kiss of death to many car dealers. We also dig into what dealers can do to turn things around and grow rapidly in their communities.
It's not just about gathering data and analyzing it. It's about taking the data and distilling it down into useful information that will help car buyers make a better decision.
Lindsey Shaker, Digital Marketer at the Shaker Auto Group in New England, shares her process for creating and optimizing content that outranks the OEMs.
Ryan Cote shares how something as simple as a morning routine can help your business grow to levels you never imagined were possible.
Ryan Cote shares simple strategies that will help unify the traditional and digital marketing at your car dealership.
Imagine having a word track so "air tight" that it would work in business, life, and even with terrorists?!? Former FBI hostage negotiator, Chris Voss, reveals what it is!
Former international FBI hostage negotiator, and best selling author, Chris Voss shares powerful negotiation techniques that will help you build trust and advance the sale.
