Duct Tape Marketing

Marketing Podcast with Annie Cushing Okay, I’ll be the first to admit that the headline for this post is kind of silly. But let’s face it, data, analytics, metrics and the like are just not some people’s cup of tea. (Yes, another cliche.) The problem with this fear or lack of interest in all things related to data is that you need data to make decisions. Well, to be more accurate you need to be able to interpret the data available so as to make informed decisions about things like budgets, ad copy, and landing pages – not to mention resource allocation and profit. My guest for this week’s episode of the Duct Tape Marketing Podcast is Annie Cushing. Cushing is an analytics, SEO, and data visualization consultant and trainer, but she is also so much more than that! She and I talk all about data, specifically how to aggregate the right data and use it in a way that will benefit your business. Cushing has played just about every role one can play when it comes to creating and promoting content online. She founded her company, Annielytics, because of her passion for everything to do with making data sexy. If you’re looking for practical strategies and tools to help make your business analytics more appealing and meaningful, she’s your gal. Questions I ask Annie Cushing: * What is wrong with most data? * Which dashboard tools do you recommend? * Do you have a recommended reporting template you use? What you’ll learn if you give a listen: * How to bring disparate data into one dashboard * What the pros and cons are to Google Analytics * What hard-to-find Google Analytics report is one of the best to pull To learn more about Annie Cushing, click here. To get access to Annie’s many resources, click here. Additional helpful materials include The Definitive Guide to Campaign Tagging in Google Analytics, The Definitive Guide to Channels in Google Analytics, Demystifying Social Reports in Google Analytics [VIDEO], and How to Track Social Ads in Google Analytics [VIDEO]. This week’s episode of the Duct Tape Marketing podcast is brought to you by Office Small Business Academy, a monthly web series from Microsoft Office featuring experts with real-world advice for those would rather be the boss than work for one. Learn more at aka.ms/ducttapemarketing.

Marketing Podcast with Tamsen Webster Storytelling is how humans as a species rose to the top of the food chain. Our ability to make up stories and get large groups of people behind ideas – real or imagined – is what it means to be human. I know, kind of deep, but that to me is why storytelling is such a powerful tool. I recently tested emails to a group of subscribers. I split the group is half and mailed one half an email that dove right in to teaching a lesson with a call to action at the end. I sent the second half the same email but started it off with a story about a business owner who suffered a plight because they didn’t do one thing. The second email, the one with the story, got opened by almost twice as many people and four times as many clicked on the call to action. The story was the only difference. My guest for this week’s episode of the Duct Tape Marketing Podcast is Tamsen Webster. Webster does it all. She’s a speaker, author, trainer, coach consultant, idea whisperer, change strategist…the list goes on. She and I talk about a variety of things, including speaking and storytelling. Webster combined 20 years in marketing with 13 years as a Weight Watchers leader into a simple structure for understanding, talking about, and creating lasting change. She’s the Executive Director of the oldest and one of the largest locally organized TED talk events in the world, and an in-demand consultant on finding the ideas that move people to action. Questions I ask Tamsen Webster: * What was your unconventional path to becoming a marketing speaker and consultant? * What books would you recommend? * What is The Red Thread? What you’ll learn if you give a listen: * Why storytelling may be the key to survival * How to make meaning of the world * What you need to be a successful speaker To learn more about Tamsen Webster, click here. This week’s episode of the Duct Tape Marketing podcast is brought to you by Office Small Business Academy, a monthly web series from Microsoft Office featuring experts with real-world advice for those would rather be the boss than work for one. Learn more at aka.ms/ducttapemarketing.

Marketing Podcast with John Couture Creating an entirely new category of business has its upsides and downsides. On one hand, you get to take advantage of your unique position in messaging and publicity. Of course, you may also find that you spend a whole lot of extra time getting people to understand your concept. The payoff, however, can be something special. My guest for this week’s episode of the Duct Tape Marketing Podcast is John Couture. Couture is the owner and founder of Bier Station in Kansas City, MO, the Midwest’s first craft beer tasting bar and bottle shop all at the same time. He and I talk about entrepreneurial lessons he has learned on his path to success. As I live in Kansas City, I’ve been able to watch the growth of this entrepreneurial success story first hand. (This may have included drinking some beer.) The thing that Bier Station has done, and it’s the thing that every business aspires to do, is to capture and nurture the imagination of a community. I know you may think, heck, they serve beer, how hard is that, but the business is a pure demonstration of what it’s like to build a culture that begins internally and shines externally in a way that draws customers. Couture clearly knows a thing or two about running a business successfully. Bier Station was listed in Draft Magazine’s Top 100 for the past three years in a row and was named Best Beer Bar in Missouri by Craftbeer.com. They weren’t the only publications giving the tasting bar and bottle shop accolades. Business Insider also named Bier Station the Best Bar in Missouri 2016. Questions I ask John Couture: * What is it like being the first in a category? * How have you impacted the industry? * How would you characterize your growth? What you’ll learn if you give a listen: * What part of the business has gone better than expected * What part of the business was harder than anticipated * Why customers should help guide your decisions To learn more about Bier Station, click here.

Marketing Podcast with Danny Iny Teaching is the new selling – has been for about ten years now. But, something has changed in the last year or two. Used to be that people could place some information online and as long as that info was useful, they were teaching. Today the bar has been raised and it’s no longer enough to teach, today you must educate and produce results. I believe you are going to see many more courses that include a consulting component and a focus on doing, beyond learning. My guest for this week’s episode of the Duct Tape Marketing Podcast is Danny Iny. Iny is the founder and CEO of Mirasee, the host of the Business Reimagined podcast, and the author of multiple best-selling books, including Teach and Grow Rich. He and I talk about getting rich by teaching and how to grow your business using courses. Iny is the creator of the acclaimed Audience Business Masterclass and Course Builder’s Laboratory training programs, which have together graduated over 5,000 value-driven online entrepreneurs. He freely shares lessons learned from great successes, major challenges, and even his personal life to support the online entrepreneurial community as a teacher, speaker, angel investor, and advisor. Questions I ask Danny Iny: * How have info products changed over time? * How much accountability do educators have to ensure students get the results they’re looking for? * Can a course be a part of anybody’s business model? What you’ll learn if you give a listen: * What the difference is between information and education * What they keys are to creating a successful course * What role technology plays in building a course To learn more about Danny Iny, click here. To get a free digital copy of Teach and Grow Rich (2nd Edition), click here. To be one of the first 50 listeners to get a free hard copy (with all of the bonus features), order the book and use the promo code “ducttape.”

Marketing Podcast with Chris Guillebeau Everyone today is talking about starting a business, but the fact is not everyone is suited to start, run and grow a business – not everyone is or needs to be a true entrepreneur. But, everyone today needs a side hustle. Even if you love your job, there’s nothing financially riskier than blindly going to work and depending upon a paycheck. There are entire industries and certainly entire departments and positions that will not exist in five years – replaced instead by robots and computers programmed to think and learn. My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Guillebeau. Guillebeau is a New York Times and Wall Street Journal bestselling author whose books include The Art of Non-Conformity and The $100 Startup. He is also the founder of the annual World Domination Summit. He and I talk about the need for a side hustle and how to get started. Chris is hitting a market that no one else is serving – someone that may want to keep their job, but just might also like a little freedom and security that can come from an extra $734 dollars a month. During a lifetime of self-employment, Guillebeau visited every country in the world (193 in total) before his 35th birthday. Since then he has modeled the proven definition of an entrepreneur: “Someone who will work 24 hours a day for themselves to avoid working one hour a day for someone else.” Questions I ask Chris Guillebeau: * What is the World Domination Summit? * What is the Side Hustle School? * Do people need to change their mindsets about the side hustle? What you’ll learn if you give a listen: * Why you need to have a side hustle * How to create a new source of income without quitting your day job * Why tactics, not strategy, are the future To learn more about Chris Guillebeau, click here. To buy The Art of Non-Conformity, click here. To buy The $100 Startup, click here. To listen to Side Hustle School, click here. To learn more about World Domination Summit, click here.

Marketing Podcast with James Altucher Choosing Yourself sounds a tad selfish for some, but the fact is, it’s the only choice that allows you to be of service to others. My guest for this week’s episode of the Duct Tape Marketing Podcast is James Altucher. Altucher is the author of many books including Choose Yourself, a Wall Street Journal Best Seller, and Reinvent Yourself. He and I talk about why ideas are the new currency and why people should choose themselves. Altucher is a Top 10 LinkedIn Influencer, prolific writer, successful entrepreneur, podcaster, and venture capitalist. He has founded, or co-founded, more than twenty companies and is actively invested in, or advises, over 30 different companies in areas ranging from tech to energy to healthcare to biotech. But, what I admire most about James is that he adopted the ability to not care what others think – in fact, some might call him a contrarian – and I mean both in the best way possible. By sticking to the scripts we are fed our entire lives, we often miss so much of what’s possible. Read everything that Altucher puts 0ut if for no other reason that to have a check on what you think is true. Questions I ask James Altucher: * Where did the idea of Choose Yourself come from? * What business should I start? * How can people reinvent themselves? What you’ll learn if you give a listen: * Why haters are inevitable when you create a brand out of being honest * Why college isn’t always the best option * Why you need to exercise your idea muscle To learn more about James Altucher, click here. To buy Choose Yourself, click here. To buy Reinvent Yourself, click here. To listen to The James Altucher Show, click here. This week’s episode of the Duct Tape Marketing podcast is brought to you by MagicJack for BUSINESS, trusted by a quarter million small businesses. Reliable phone service at an incredible price: plans from just $14.99/month per line – flat. Get two months FREE service when you sign up at magicjackforbusiness.com/ducttape. The first 100 listeners will receive a FREE IP phone for every line (each an $85 value)!

Marketing Podcast with Michael E. Gerber As any long time reader of mine knows, I’m into systems. Systems are what set a business apart from a job and systems are the thing that will set you free and enable you to someday sell your business should you choose to do so. So, what if, instead of looking at getting better at what your business does, you began to think about the business itself as your product? My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael E. Gerber. Gerber is the author of  The E-Myth series of books, including Beyond the E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000!. He and I talk about scaling your business and why every company should be built as a product to sell. Gerber was very instrumental in shaping my thoughts and point of view around small business, and he ultimately contributed the foreword to my first book Duct Tape Marketing. He is a true legend of entrepreneurship. Named by Inc. Magazine as the “World’s #1 Small Business Guru,” Gerber has impacted the lives of millions of individuals and hundreds of thousands of companies worldwide for over 40 years. Questions I ask Michael E. Gerber: * How should long-running businesses react to the changes going on around them? * Should everyone today start a business? * What is the founder’s job? What you’ll learn if you give a listen: * Why you need to change your mindset when it comes to business * How to grow beyond the “Company of One” * Why the Storyteller is crucial for scaling your business To learn more about Michael E. Gerber, click here. To buy Beyond the E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000! click here. This week’s episode of the Duct Tape Marketing podcast is brought to you by magicJack for BUSINESS, trusted by a quarter million small businesses. Reliable phone service at an incredible price: plans from just $14.99/month per line – flat. Get two months FREE service when you sign up at magicjackforbusiness.com/ducttape. The first 100 listeners will receive a FREE IP phone for every line (each an $85 value)!

Marketing Podcast with Brian Ainsley Horn Last week I wrote about reputation management: Page One On Google is Your New Business Card. Today’s post goes hand in hand with the previous post. Authority Marketing, or showing in places that people already value, can greatly increase your reach and expertise – all things that lead to more business and the ability to charge higher fees. But, creating blog posts that appear on sites like Inc, Entrepreneur, Forbes and Huffington Post is also a tremendous way to build your overall positive reputation. Pages on these types of publications tend to rank well in search results so they help you claim page one real-estate while shoring up your backlink profile. A total win! My guest for this week’s episode of the Duct Tape Marketing Podcast is Brian Ainsley Horn. Horn is the co-founder of Authority Alchemy and writes often about authority marketing. He and I talk about authority marketing and how to get published on popular sites. Horn is a best-selling author and entrepreneur who helps professionals leverage their knowledge to gain authority status in their industry. He is considered to be the “pioneer of authority marketing”, which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News, Forbes, Advertising Age and dozens of other media outlets. Questions I ask Brian Ainsley Horn: * What is authority marketing? * Should people pitch ideas or submit complete articles for consideration on authority sites? * What’s your favorite authority site? What you’ll learn if you give a listen: * Why you should care about reputation management * How to get started with authority marketing * Why authority marketing should be a part of your marketing puzzle To learn more about Brian Ainsley Horn, click here, or visit Ainsley & Allen Publishing. To download The Ultimate List of Guest Contributor Opportunities, click here. To read the blog post, Become a Contributor for Forbes (And 8 Other Authority Sites), click here. This week’s episode of the Duct Tape Marketing podcast is brought to you by magicJack for BUSINESS, trusted by a quarter million small businesses. Reliable phone service at an incredible price: plans from just $14.99/month per line – flat. Get two months FREE service when you sign up at magicjackforbusiness.com/ducttape. The first 100 listeners will receive a FREE IP phone for every line (each an $85 value)!

Marketing Podcast with Josh Steimle The job of the marketer has changed dramatically over the past decade. In fact, I would suggest with the onset of digital marketing and the set of data that comes with it, the job has changed more in the last ten years than it did the previous 100. My guest for this week’s episode of the Duct Tape Marketing Podcast is Josh Steimle. Steimle is the founder and CEO of MWI, an SEO and digital marketing agency. He is also the author of Chief Marketing Officers at Work, which includes 29 interviews with CMOs from organizations like GE, the Harvard Business School, Spotify, Target, and PayPal. He and I talk about marketing insights – specifically, changes in SEO, how to be an influencer, and a look into the ever-changing role of a CMO. Steimle is a speaker, writer, and entrepreneur. He has written over 200 articles for publications like Forbes, Inc, Mashable, TechCrunch, Entrepreneur, and Time. Entrepreneur magazine recognized Steimle as one of 50 Online Marketing Influencers To Watch in 2016. Steimle was ranked #7 on Richtopia’s list of Top 100 Most Influential CMOs, and data from social media research firm Leadtail recently ranked Steimle #11 on their list of People Most Mentioned and Retweeted by CMOs. Questions I ask Josh Steimle: * What’s changed the most about search engine optimization? * What are common themes discussed by top CMOs? * How can marketers adapt to the speed of change? What you’ll learn if you give a listen: * How to become an influencer * Why posting on high-authority websites is valuable * How the role of the CMO is changing To learn more about Josh Steimle, click here. To buy a copy of Chief Marketing Officers at Work, click here. This week’s episode of the Duct Tape Marketing podcast is brought to you by magicJack for BUSINESS, trusted by a quarter million small businesses. Reliable phone service at an incredible price: plans from just $14.99/month per line – flat. Get two months FREE service when you sign up at magicjackforbusiness.com/ducttape. The first 100 listeners will receive a FREE IP phone for every line (each an $85 value)!

Marketing Podcast with Jonathan Fields Life is very, very good. But, there are many forces seemingly aligned to make it not so. It takes work to live the life you were meant to live, but the payoff is so rewarding. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jonathan Fields. Fields is a dad, husband, serial entrepreneur, growth strategist, and author. He is the founder of Good Life Project and author of How to Live a Good Life: Soulful Stories, Surprising Science, and Practical Wisdom. He and I talk about building a good life through vitality, connections, and contribution. Together with his team, Fields produces a top-rated podcast with millions of downloads, a video series with more than 50-million minutes viewed in over 150 countries, and offers a growing catalog of events, trainings and courses. Questions I ask Jonathan Fields: * What is Good Life Project? * What is considered a good life? * Is there a prescription for a daily routine? What you’ll learn if you give a listen: * What the difference is between a network and a community * How science plays a roll in building a good life * What the role of a job has in building a good life To learn more about the Good Life Project, click here. To learn more about Camp GLP, click here. To buy How to Live a Good Life: Soulful Stories, Surprising Science, and Practical Wisdom, click here. This week’s episode of the Duct Tape Marketing podcast is brought to you by magicJack for BUSINESS, trusted by a quarter million small businesses. Reliable phone service at an incredible price: plans from just $14.99/month per line – flat. Get two months FREE service when you sign up at magicjackforbusiness.com/ducttape. The first 100 listeners will receive a FREE IP phone for every line (each an $85 value)!

Marketing Podcast with Joanna Wiebe I’m back at it again with another episode featuring a copywriter who just happens to think that effective storytelling is effective copywriting. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joanna Wiebe. Wiebe is co-founder of Copy Hackers, a website dedicated to helping marketers boost website and email conversion rates. She is also co-founder of Airstory, where she helps writers write better and faster.  She and I talk about the art of copywriting and how it can be used to increase engagement. Wiebe is the original conversion copywriter. She helps startups use their words so people fall in love with them, flood them in cash, and tell all their friends about them. Wiebe can be found speaking at numerous conferences, helping top businesses optimize their copy and working with researchers to test “wild ‘n’ crazy ideas.” Questions I ask Joanna Wiebe: * Has the art of copywriting changed in the last decade? * How do you make email more engaging? * What is Airstory? What you’ll learn if you give a listen: * How to effectively use copy to generate results * How storytelling can improve conversion * Why testing and targeting are the keys to success Learn more about Joanna Wiebe and Copy Hackers here. To learn more about Airstory, click here. This week’s episode of the Duct Tape Marketing podcast is brought to you by magicJack for BUSINESS, trusted by a quarter million small businesses. Reliable phone service at an incredible price: plans from just $14.99/month per line – flat. Get two months FREE service when you sign up at magicjackforbusiness.com/ducttape. The first 100 listeners will receive a FREE IP phone for every line (each an $85 value)!

Marketing Podcast with David Finkel So here’s the big question – you started a business, so do you own a business or did you create a hard, sometimes low-paying job? To me, the big distinction lies in your ability to successfully scale and get free from the daily demands of the business. Many businesses, even seemingly successful ones, plateau at the point where the owner can no longer keep their arms wrapped around every element of the business – the rainmaking, client serving, and financial controls either outgrow them or bury them. My guest for this week’s episode of the Duct Tape Marketing Podcast is David Finkel. Finkel is the CEO of Maui Mastermind, one of the world’s premier business coaching companies. He is also the co-author of Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back and Build a Business, Not a Job. He and I talk about best practices for scaling your business efficiently and effectively. If you want the short version – it’s systems, my friend. They will set you free! Finkel is an ex-Olympic level athlete turned serial entrepreneur and best-selling author. You could say he knows a thing or two about successfully growing a business. Over the past 20 years, Finkel and the other Maui coaches and advisors have personally started and scaled companies with an aggregate value of $63 billion.  His weekly business owner e-letter is read by 100,000 business owners around the world and his syndicated business articles on Inc and the Huffington Post garner over 150,000 readers every year. Questions I ask David Finkel: * What holds people back from scaling? * How can people figure out their priorities? * How can people free up time to get things done? What you’ll learn if you give a listen: * How having a vision can help you grow your business * How to build an owner-independent business * What four core systems you need to master to scale your business Learn more about David Finkel and Maui Mastermind here. To buy Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back, click here. Get your free copy of Build a Business, Not a Job here. This week’s episode of the Duct Tape Marketing podcast is brought to you by magicJack for BUSINESS, trusted by a quarter million small businesses. Reliable phone service at an incredible price: plans from just $14.99/month per line – flat. Get two months FREE service when you sign up at magicjackforbusiness.com/ducttape. The first 100 listeners will receive a FREE IP phone for every line (each an $85 value)!

Marketing Podcast with Viveka von Rosen Poll a group of marketing experts and about half will tell you LinkedIn has little value in the marketing mix. My guess is that most that feel that way are only thinking of mining for and closing deals. Though a lot of business is done via LinkedIn selling, it’s also an important piece of your personal brand. Most LinkedIn profiles show up on page one when someone “Googles you” and for that reason alone you can’t overlook this powerful piece of branding real estate. My guest for this week’s episode of the Duct Tape Marketing Podcast is Viveka von Rosen. Viveka is the founder of Linked Into Business and author of numerous books including the newly released, LinkedIn: 101 Ways To Rock Your Personal Brand, which she co-authored with Dayna Steele. Viveka and I talk all about LinkedIn, the “dos” and “don’ts” of engagement and how to create a profile that can’t be ignored. Viveka knows all about online networking. Internationally recognized as the “LinkedIn Expert,” Viveka has made a career out of teaching people how to make social media networking work for them. She is a respected marketing influencer with a network of over 42 million people on LinkedIn and 82,000+ followers on Twitter. Questions I ask Viveka von Rosen: * What’s the most effective way to use content to generate interest on LinkedIn? * Is there a way to game the system to get more exposure? * Are LinkedIn groups and LinkedIn advertising worth your time? What you’ll learn if you give a listen: * Why it’s important to build your personal brand on LinkedIn * What tips and tricks work best when creating a compelling LinkedIn profile * How to effectively engage and connect with people Learn more about Viveka von Rosen and Linked Into Business here. To buy LinkedIn: 101 Ways to Rock Your Personal Brand, click here. This week’s episode of the Duct Tape Marketing podcast is brought to you by magicJack for BUSINESS, trusted by a quarter million small businesses. Reliable phone service at an incredible price: plans from just $14.99/month per line – flat. Get two months FREE service when you sign up at magicjackforbusiness.com/ducttape. The first 100 listeners will receive a FREE IP phone for every line (each an $85 value)!

Marketing Podcast with John Lee Dumas Ok, so maybe the title of this post is a little bold, but in this episode, I talk mostly about podcasting with one of the most prolific podcasters on the planet. If you’re a longtime reader you know that I think podcasting is an amazing tool for lead generation as well as audience building. My guest for this week’s episode of the Duct Tape Marketing Podcast is John Lee Dumas. John is is the founder and host of the award-winning podcast EOFire, where he interviews successful entrepreneurs seven days a week. He is also the author of The Freedom Journal, a hard-cover journal that helps guides you to accomplishing your #1 goal in 100 days. As you may have guessed from the title and this introduction, John and I talk about podcasting. John wasn’t always a podcasting phenomenon. The day he graduated from college, John joined the Army and served our country for 7 years before attending law school. After deciding law school wasn’t the right fit, he ventured into the corporate world and lived in Boston, New York and San Diego – where he discovered podcasting. Fast-forward to today, John has over 1 million monthly listeners. Questions I ask John Lee Dumas: * Is there anything new in the world of podcasting that people should be paying attention to? * What does your process look like once you’ve finished recording an episode? * What are your thoughts on the hype around live video? What you’ll learn if you give a listen: * Why choosing a niche is critical for a successful podcast * What tools are recommended for podcast production and post-production * The importance of goal setting and how to accomplish these goals Learn more about John Lee Dumas and Entrepreneur on Fire here. To buy The Freedom Journal, click here. This week’s episode of the Duct Tape Marketing podcast is brought to you by magicJack for BUSINESS, trusted by a quarter million small businesses. Reliable phone service at an incredible price: plans from just $14.99/month per line – flat. Get two months FREE service when you sign up at magicjackforbusiness.com/ducttape. The first 100 listeners will receive a FREE IP phone for every line (each an $85 value)!

Marketing Podcast with Michael Stelzner Live streaming video is all the rage – so much so that most of what you see coming from the medium is silly – look at me and look at what I can do – kind of stuff. But, mark my words, this is a serious new tool and marketers will figure out how to make it useful. You need look no further than the very big, expensive broadcast advertising campaign that Facebook is currently running to know that this is something they are invested in. My prediction is that in 2017 this tool will become a pretty standard  feature for anyone running groups, providing training, and looking for more personal engagement. My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Stelzner, author of books Launch and Writing White Papers. He is the Founder of Social Media Examiner, the Social Media Marketing Podcast, and the Social Media Marketing World Conference, which is one of the largest gatherings of social media professionals in the world. Mike and I talk all about social media marketing, specifically live-streaming – why it’s useful and how it can help you promote your business. Michael is a master of online marketing. Over 20 years ago, he identified an opportunity in a growing trend, the white paper. He perfected the art of distributing content and quickly established himself as a leader in this market. Fast forward to today, Mike’s content on Social Media Examiner is followed by millions nation-wide and he’s a respected influencer of all things marketing. Questions I ask Michael Stelzner: * On Facebook Live is there a way to have multiple participants that are not in the same room? * Do you recommend using a microphone, other than the native iPhone microphone? * Is live-streaming a useful tool for events and conferences? Will we see it at the Social Media Marketing World Conference in March 2017? What you’ll learn if you give a listen: * What the difference is between Facebook Live, Snapchat and Instagram Stories and how to effectively use each of these channels * How innovation and technology are changing the ways of social media and live-streaming, as well as some great suggestions that will help you implement these strategies * What the limits and legalities are in terms of live-streaming and how to produce great live-stream content while complying with these standards Learn more about Michael Stelzner and Social Media Examiner here. To learn more about the social media event of the year, the Social Media Marketing World Conference, click here. This week’s episode of the Duct Tape Marketing podcast is brought to you by magicJack for BUSINESS, trusted by a quarter million small businesses. Reliable phone service at an incredible price: plans from just $14.99/month per line – flat. Get two months FREE service when you sign up at magicjackforbusiness.com/ducttape.