Summary: <a href="http://traffic.libsyn.com/ducttape/Viveka_von_Rosen_Interview.mp3">Marketing Podcast with Viveka von Rosen</a><br> Poll a group of marketing experts and about half will tell you LinkedIn has little value in the marketing mix.<br> My guess is that most that feel that way are only thinking of mining for and closing deals. Though a lot of business is done via LinkedIn selling, it’s also an important piece of your personal brand.<br> Most LinkedIn profiles show up on page one when someone “Googles you” and for that reason alone you can’t overlook this powerful piece of branding real estate.<br> My guest for this week’s episode of the Duct Tape Marketing Podcast is Viveka von Rosen. Viveka is the founder of <a href="http://linkedintobusiness.com/">Linked Into Business</a> and author of <a href="https://www.amazon.com/Viveka-von-Rosen/e/B0089G64D4">numerous books</a> including the newly released, <a href="https://www.amazon.com/LinkedIn-Personal-Brand-network-business/dp/153710537X/ref=asap_bc?ie=UTF8">LinkedIn: 101 Ways To Rock Your Personal Brand</a>, which she co-authored with <a href="http://daynasteele.com/">Dayna Steele</a>. Viveka and I talk all about LinkedIn, the “dos” and “don’ts” of engagement and how to create a profile that can’t be ignored.<br> Viveka knows all about online networking. Internationally recognized as the “LinkedIn Expert,” Viveka has made a career out of teaching people how to make social media networking work for them. She is a respected marketing influencer with a network of over 42 million people on LinkedIn and 82,000+ followers on Twitter.<br> Questions I ask Viveka von Rosen:<br> <br> * What’s the most effective way to use content to generate interest on LinkedIn?<br> * Is there a way to game the system to get more exposure?<br> * Are LinkedIn groups and LinkedIn advertising worth your time?<br> <br> What you’ll learn if you give a listen:<br> <br> * Why it’s important to build your personal brand on LinkedIn<br> * What tips and tricks work best when creating a compelling LinkedIn profile<br> * How to effectively engage and connect with people<br> <br> Learn more about Viveka von Rosen and Linked Into Business <a href="http://linkedintobusiness.com/">here</a>. To buy LinkedIn: 101 Ways to Rock Your Personal Brand, click <a href="https://www.amazon.com/LinkedIn-Personal-Brand-network-business/dp/153710537X/ref=asap_bc?ie=UTF8">here</a>.<br> This week’s episode of the Duct Tape Marketing podcast is brought to you by magicJack for BUSINESS, trusted by a quarter million small businesses. Reliable phone service at an incredible price: plans from just $14.99/month per line – flat. Get two months FREE service when you sign up at <a href="http://magicjackforbusiness.com/ducttape">magicjackforbusiness.com/ducttape</a>. The first 100 listeners will receive a FREE IP phone for every line (each an $85 value)!<br>
