Summary: <a href="https://www.ducttapemarketing.com/wp-content/uploads/2016/11/Podcast2-3.png"></a><br> <a href="http://traffic.libsyn.com/ducttape/Michael_Stelzner_Interview.mp3">Marketing Podcast with Michael Stelzner</a><br> Live streaming video is all the rage – so much so that most of what you see coming from the medium is silly – look at me and look at what I can do – kind of stuff.<br> But, mark my words, this is a serious new tool and marketers will figure out how to make it useful.<br> You need look no further than the very big, expensive broadcast advertising campaign that Facebook is currently running to know that this is something they are invested in.<br> My prediction is that in 2017 this tool will become a pretty standard feature for anyone running groups, providing training, and looking for more personal engagement.<br> My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Stelzner, author of books <a href="https://www.amazon.com/Launch-Quickly-Propel-Business-Competition/dp/111802723X/ref=sr_1_10?ie=UTF8&qid=1477980391&sr=8-10&keywords=launch">Launch</a> and <a href="https://www.amazon.com/gp/product/0977716937/ref=pd_bxgy_14_img_2?ie=UTF8&pd_rd_i=0977716937&pd_rd_r=DV1VAGJ1YQWKYD5H61SE&pd_rd_w=g6qFv&pd_rd_wg=RjXGF&psc=1&refRID=DV1VAGJ1YQWKYD5H61SE">Writing White Papers</a>. He is the Founder of <a href="http://www.socialmediaexaminer.com/">Social Media Examiner</a>, the <a href="http://www.socialmediaexaminer.com/podcasts/">Social Media Marketing Podcast</a>, and the <a href="http://www.socialmediaexaminer.com/smmworld/">Social Media Marketing World Conference</a>, which is one of the largest gatherings of social media professionals in the world. Mike and I talk all about social media marketing, specifically live-streaming – why it’s useful and how it can help you promote your business.<br> Michael is a master of online marketing. Over 20 years ago, he identified an opportunity in a growing trend, the white paper. He perfected the art of distributing content and quickly established himself as a leader in this market. Fast forward to today, Mike’s content on <a href="http://www.socialmediaexaminer.com/">Social Media Examiner</a> is followed by millions nation-wide and he’s a respected influencer of all things marketing.<br> Questions I ask Michael Stelzner:<br> <br> * On Facebook Live is there a way to have multiple participants that are not in the same room?<br> * Do you recommend using a microphone, other than the native iPhone microphone?<br> * Is live-streaming a useful tool for events and conferences? Will we see it at the Social Media Marketing World Conference in March 2017?<br> <br> What you’ll learn if you give a listen:<br> <br> * What the difference is between Facebook Live, Snapchat and Instagram Stories and how to effectively use each of these channels<br> * How innovation and technology are changing the ways of social media and live-streaming, as well as some great suggestions that will help you implement these strategies<br> * What the limits and legalities are in terms of live-streaming and how to produce great live-stream content while complying with these standards<br> <br> Learn more about Michael Stelzner and Social Media Examiner <a href="http://www.socialmediaexaminer.com/">here</a>. To learn more about the social media event of the year, the Social Media Marketing World Conference, click <a href="http://www.socialmediaexaminer.com/smmworld/">here</a>.<br> This week’s episode of the Duct Tape Marketing podcast is brought to you by magicJack for BUSINESS, trusted by a quarter million small businesses. Reliable phone service at an incredible price: plans from just $14.99/month per line – flat. Get two months FREE service when you sign up at <a href="http://magicjackforbusiness.com/ducttape">magicjackforbusiness.com/ducttape</a>.
