Summary: <a href="http://traffic.libsyn.com/ducttape/John_Interviews_Michael_E._Gerber.mp3">Marketing Podcast with Michael E. Gerber</a><br> <br> As any long time reader of mine knows, I’m into systems. Systems are what set a business apart from a job and systems are the thing that will set you free and enable you to someday sell your business should you choose to do so.<br> So, what if, instead of looking at getting better at what your business does, you began to think about the business itself as your product?<br> My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael E. Gerber. Gerber is the author of The E-Myth series of books, including <a href="https://www.amazon.com/Beyond-Myth-Evolution-Enterprise-Company/dp/161835048X">Beyond the E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000!</a>. He and I talk about scaling your business and why every company should be built as a product to sell.<br> Gerber was very instrumental in shaping my thoughts and point of view around small business, and he ultimately contributed the foreword to my first book Duct Tape Marketing.<br> He is a true legend of entrepreneurship. Named by Inc. Magazine as the “World’s #1 Small Business Guru,” Gerber has impacted the lives of millions of individuals and hundreds of thousands of companies worldwide for over 40 years.<br> Questions I ask Michael E. Gerber:<br> <br> * How should long-running businesses react to the changes going on around them?<br> * Should everyone today start a business?<br> * What is the founder’s job?<br> <br> What you’ll learn if you give a listen:<br> <br> * Why you need to change your mindset when it comes to business<br> * How to grow beyond the “Company of One”<br> * Why the Storyteller is crucial for scaling your business<br> <br> To learn more about Michael E. Gerber, click <a href="http://michaelegerbercompanies.com/">here</a>. To buy Beyond the E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000! click <a href="http://www.beyondemyth.com/">here</a>.<br> This week’s episode of the Duct Tape Marketing podcast is brought to you by magicJack for BUSINESS, trusted by a quarter million small businesses. Reliable phone service at an incredible price: plans from just $14.99/month per line – flat. Get two months FREE service when you sign up at <a href="http://magicjackforbusiness.com/ducttape">magicjackforbusiness.com/ducttape</a>. The first 100 listeners will receive a FREE IP phone for every line (each an $85 value)!<br>
