Duct Tape Marketing

Marketing Podcast with Joe Pulizzi and Robert Rose Podcast Transcript Most of the success stories in business marketing circles these days involve product and service companies thinking and acting like media companies. My guests for this week’s episode of the Duct Tape Marketing Podcast are Joe Pulizzi, founder of Content Marketing Institute, and Robert Rose, Chief Strategy Advisor of Content Marketing Institute. They are also the authors of Killing Marketing: How Innovative Businesses are Turning Marketing Cost into Profit. We discuss this topic and how to get businesses to think differently about everything they are doing in their marketing efforts. Pulizzi is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.  He’s the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. Rose’s first book, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com and is generally considered to be the “owners manual” of the Content Marketing process. Robert is also the co-host, along with Pulizzi, of the podcast PNR’s This Old Marketing, the #1 podcast as reviewed by MarketingPodcasts.com. Rose innovates creative and technical strategies for a wide variety of clientele. He’s helped large companies such as AT&T, The Bill & Melinda Gates Foundation, Petco, Caterpillar, ADP, Fairchild Semiconductor and KPMG tell their story more effectively using digital content strategies. Questions I ask Joe Pulizzi and Robert Rose: * Does the book discuss the next evolution of content marketing? * Will the approach to marketing discussed in the book kill the marketing department? * What companies are good examples of using this approach? What you’ll learn if you give a listen: * How to make marketing a profitable part of the business * Why building a loyal audience is key to transforming a business * Why marketing can not only be an investment, but a profit center Key takeaways from the episode and more about Joe Pulizzi and Robert Rose: * Learn more about Content Marketing Institute. * Read Killing Marketing: How Innovative Businesses are Turning Marketing Cost into Profit. * Follow Pulizzi and Rose on Twitter. * Connect with Pulizzi and Rose on LinkedIn. Like this show? Click on over and

Marketing Podcast with Perry Marshall Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Perry Marshall. He is an online marketing strategist, entrepreneur, and author of numerous books including Ultimate Guide to Facebook Advertising (Entrepreneur Press), Evolution 2.0: Breaking the Deadlock Between Darwin and Design(BenBella) and Industrial Ethernet (ISA). He and I discuss the 80/20 principle of sales and marketing. Marshall is one of the world’s most sought-after business consultants. He’s endorsed by FORBES, INC Magazine, and the most respected entrepreneurs in the world. Clients seek his ability to integrate engineering, sales, art, and psychology. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. Questions I ask Perry Marshall: * What is the idea of 95/5? * Why is the “winner takes all” phenomenon on steroids? * Is there a mathematical-type of equation that says what you should sell, how much it should cost, and who’s going to respond? What you’ll learn if you give a listen: * Why 80/20 isn’t just a business rule of thumb * What it means to “rack the shotgun” * How to dominate the niche you’re in Key takeaways from the episode and more about Perry Marshall: * Learn more about Perry Marshall. * Visit starprincipal.com. * Connect on Facebook. * Follow on Twitter. * Connect on LinkedIn. Like this show? Click on over and give us a review on iTunes, please!  

Marketing Podcast with Chip Heath Podcast Transcript Moments, the things that stick out and make one business more remarkable than another, can be planned and orchestrated to some degree. My guest for this week’s episode of the Duct Tape Marketing Podcast is Chip Heath. He is a professor at Stanford Graduate School of Business, teaching courses on business strategy and organizations. He is also the co-author, along with his brother, Dan, of numerous books, including Made to Stick, Decisive: How to Make Better Decisions in Life and Work, and Switch: How to Change Things When Change is Hard. He and I discuss The Power of Moments: Why Certain Experiences Have Extraordinary Impact. Their books have been translated into over 30 languages including Thai, Arabic, and Lithuanian. Chip has consulted with clients ranging from Google and Gap to The Nature Conservancy and the American Heart Association. His parents are just happy that their sons are playing well together. Questions I ask Chip Heath: * Why are some trivial moments so memorable? * Is there an art to creating memorable moments? * Is it possible to have inauthentic memorable moments? What you’ll learn if you give a listen: * Why even small moments can be impactful * How to create memorable experiences * What the role of humor is in creating these experiences Key takeaways from the episode and more about Chip Heath: * Read the first chapter of their new book and learn more about the Heath Brothers. * Read The Power of Moments: Why Certain Experiences Have Extraordinary Impact. * Connect on LinkedIn. * Email chip@heathbrothers.com. Like this show? Click on over and give us a review on iTunes, please! Need more tips on how to grow your business? Check out our entire Guide to Marketing Professional Services.

This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Dan Shure Podcast Transcript I’ve said it a number times over the last few years – SEO is not going away, it’s simply evolving. I would suggest it has become mostly a strategic element today. My guest for this week’s episode of the Duct Tape Marketing Podcast is Dan Shure. Shure is an SEO consultant and founder of Evolving SEO.  He and I discuss why search engine optimization is such an important part of marketing and growing your business today and why you need to think about it at a strategic level. Shure has been helping organizations large and small conquer SEO problems since 2007. After doing SEO on the side (and becoming slightly obsessed with it), Evolving SEO was officially born in late 2010. Evolving SEO is a boutique, four-person SEO team located in the Central Massachusetts, Greater Boston area. They bring clarity to the world of SEO, so that their clients can be more successful online. Questions I ask Dan Shure: * How has SEO evolved over the last five years? * How has Google changed over the past few years to provide a better user experience? * What are the most important ranking factors? What you’ll learn if you give a listen: * Why an integrated marketing strategy is key to SEO * How to begin SEO for companies that are already established * Why storytelling is so important for SEO Key takeaways from the episode and more about Dan Shure: * Learn more about Evolving SEO. * Listen to Experts on the Wire podcast. * Follow on Twitter. * Connect on LinkedIn. * Subscribe to the Evolving SEO YouTube Channel. * Email dan@evolvingseo.com. Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is sponsored by Ahrefs and I’m giving away a full year subscription to this awesome tool that helps you with search traffic, research your competitors, and monitor your niche. I use this tool every single day. One of my favorite ways to use it is to learn why competitors are ranking so high and what I need to do to outrank them. Click here to see how you can enter to win a full year of this tool ($2000 value). We’ll pick the winner on October 25th! Need more tips on search engine optimization? Check out our entire Guide to SEO.

This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Ryan Levesque Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan Levesque. He is the CEO of The ASK Method® Company and author of the #1 bestselling book, ASK, as featured by Inc. Magazine as their #1 Marketing Book of the Year and by Entrepreneur Magazine as their #2 Must-Read Book. He and I discuss the three-step process to get in the right market, make the right play, and understand how to message your marketing. The ASK Method® Company was ranked #462 on the 2017 Inc. 500 List and named the #7 Fastest Growing Company in Austin, TX. Levesque is also CEO & co-founder of bucket.io™ – the leading marketing funnel software entrepreneurs are using to build interactive quizzes, assessments, and surveys to segment their audience into buckets and create a tailored buying experience online. Questions I ask Ryan Levesque: * What is the Ask Method? * Does this methodology work for every type of business? * How can this methodology help people identify their ideal clients? What you’ll learn if you give a listen: * Why the Ask Method is especially important today. * How to come up with questions to ask your audience * How to analyze the answers to the questions you ask your audience Key takeaways from the episode and more about Ryan Levesque: * Learn more about the Ask Method. * Get a free copy of Ask. * Get the Ask Method Blueprint. * Connect on Facebook. * Connect on LinkedIn. Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is sponsored by Ahrefs and I’m giving away a full year subscription to this awesome tool that helps you with search traffic, research your competitors, and monitor your niche. I use this tool every single day. One of my favorite ways to use it is to learn why competitors are ranking so high and what I need to do to outrank them. Click here to see how you can enter to win a full year of this tool ($2000 value). We’ll pick the winner on October 25th!

This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Christina Nicholson Podcast Transcript Back in the day, you know ten years ago, I built some form of media relations into every marketing plan. As digital channels have taken more and more attention, it’s easy to push traditional media coverage aside, but do so at your own risk. Getting a nice mention in a magazine or newspaper read by your ideal client is an awesome awareness and trust builder, but today it also comes with a high authority website link making it even more potent. My guest for this week’s episode of the Duct Tape Marketing Podcast is Christina Nicholson. She is a former TV reporter and anchor who is on the other side of the desk these days, helping small businesses tell their stories as the founder of Media Maven. She and I discuss best practices for getting the media’s attention and improving your PR efforts. Nicholson is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. She has been featured in Forbes, Fast Company, the Huffington Post, Time, Yahoo!, PR Daily, All Business Experts, on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and many other media outlets. Questions I ask Christina Nicholson: * Where does PR fit into the marketing mix today? * How do you get on the media’s radar? * How do you analyze if people are prepared or have a story worth pitching to the media? What you’ll learn if you give a listen: * How to create a PR plan as part of an overall marketing plan * What role PR plays in personal branding * What businesses should look for in a PR firm Key takeaways from the episode and more about Christina Nicholson: * Learn more about Media Maven. * Access the free ebook. * Connect on Facebook. * Follow on Twitter. * Connect on LinkedIn. * Follow on Instagram. * Follow on Pinterest. * Subscribe to Nicholson’s YouTube channel. * Email Christina@MediaMavenAndMore.com. Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is sponsored by Ahrefs and I’m giving away a full year subscription to this awesome tool that helps you with search traffic, research your competitors, and monitor your niche. I use this tool every single day. One of my favorite ways to use it is to learn why competitors are ranking so high and what I ne...

This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Omar Zenhom Podcast Transcript I’ve been doing webinars for about a decade now and while lots of people have jumped into this tactic, few are using webinars as effectively as they could. Webinars aren’t just for closing deals – they are content – and as such, can and should be used at every stage of the customer journey. I wrote about using webinars for the customer journey at length here. My guest for this week’s episode of the Duct Tape Marketing Podcast is Omar Zenhom. He is the co-founder of WebinarNinja, an all-inclusive, easy-to-use webinar platform that allows you to create a webinar in 10 seconds flat. He and I discuss a new release on WebinarNinja as well as how to do webinars well and in a way that will get you results. Zenhom is also the co-founder of The $100 MBA, the largest alternative business education online. He’s also the host of the podcast, The $100 MBA Show which has delivered 650 lessons and counting to over 50,000 daily listeners. Questions I ask Omar Zenhom: * What makes a good webinar? * What was missing from platforms out there that made you want to build your own? * What are some effective ways to get businesses what they need out of webinars without the hard sell? What you’ll learn if you give a listen: * How webinars apply to different stages of the customer journey * How to serve your customers with webinars * How to use webinars for internal purposes Key takeaways from the episode and more about Omar Zenhom: * Learn more about WebinarNinja. * Learn more about the $100 MBA. * Follow on Twitter. * Connect on LinkedIn. Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is sponsored by Ahrefs and I’m giving away a full year subscription to this awesome tool that helps you with search traffic, research your competitors, and monitor your niche. I use this tool every single day. One of my favorite ways to use it is to learn why competitors are ranking so high and what I need to do to outrank them. Click here to see how you can enter to win a full year of this tool ($2000 value). We’ll pick the winner on October 25th!

Marketing Podcast with Philip Morgan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Philip Morgan. He is a consultant at Philip Morgan Consulting who focuses on specialization and helping people find their niche. He and I discuss how to position your business to drive profit and how to become known as the expert in your field. Morgan helps development shops get more qualified leads without hiring a salesperson. He uses education-based content marketing, marketing automation, and digital outreach to make that happen. He is also the author of The Positioning Manual for Technical Firms. Questions I ask Philip Morgan: * Is it possible to specialize without identifying an industry? * Should most businesses look to specialize? * What is the decision-making process for how to specialize? What you’ll learn if you give a listen: * How to specialize in your field * What potential benefits you’ll receive from specializing * Why marketing becomes less of a struggle when you specialize Key takeaways from the episode and more about Philip Morgan: * Access positioningcrashcourse.com. * Follow on Twitter. * Connect on LinkedIn. Like this show? Click on over and give us a review on iTunes, please! [RF_CONTEST contest=’7039′]

Marketing Podcast with Dorie Clark Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dorie Clark. She is a marketing and strategy consultant as well as a frequent contributor to Harvard Business Review, Entrepreneur, and Forbes. She and I discuss her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive. Clark is an adjunct professor at Duke University’s Fuqua School of Business and the author of many books, including Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.” Clark consults and speaks for clients including Google, Microsoft, and the World Bank. Questions I ask Dorie Clark: * What new idea are you presenting in your new book? * Where do people get hung up when asking somebody to pay for their expertise? * What are your thoughts on portfolio careers? What you’ll learn if you give a listen: * Why people need to shift their mindset on entrepreneurship * How to know what types of additional income streams might be right for you and your business * Why consistency is key to becoming a successful entrepreneur Key takeaways from the episode and more about Dorie Clark: * Learn more about Dorie Clark. * Access the Entrepreneurial You Self-Assesment. * Follow on Twitter. * Connect on LinkedIn. * Email dorie@dorieclark.com. Like this show? Click on over and give us a review on iTunes, please! [RF_CONTEST contest=’7039′]

Marketing Podcast with Jake Jorgovan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jake Jorgovan. He is the founder of Outbound Creative as well as the company Lead Cookie. He and I discuss how to find your ideal clients. Prior to starting Outbound Creative, Jorgovan ran business development for a video production agency and won the business of multiple Fortune 500 clients and A-List touring artists. Since leaving that agency, he has been working with other companies to help them win their dream clients. Along the way, he launched a podcast called Working Without Pants where he interviews agency owners and consultants to uncover the secrets of their success. Questions I ask Jake Jorgovan: * What makes a client a dream client? * What are the standard approaches for getting a dream client? * At what point can you go in for the sale on LinkedIn? What you’ll learn if you give a listen: * Why podcasting is useful for connecting with your dream clients * How to effectively connect on LinkedIn in a way that doesn’t come across as spam * How to make your LinkedIn profile work for you Key takeaways from the episode and more about Jake Jorgovan: * Learn more about Jake Jorgovan. * Learn more about Lead Cookie. * Listen to the Working Without Pants podcast. * Connect on Facebook. * Follow on Twitter. * Connect on LinkedIn. * Email jake@jake-jorgovan.com. Like this show? Click on over and give us a review on iTunes, please! [RF_CONTEST contest=’7039′]

Marketing Podcast with Alison Stratten Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Alison Stratten. She and her husband, Scott, are co-authors of 4 best-selling business books, co-owners of UnMarketing Inc and co-hosts of The UnPodcast. She and I discuss their newest book, UnBranding. Their site, show, and books all represent their thoughts on the changing world of business through their experiences of entrepreneurship, two degrees (Alison), not lasting long as an employee (both) and screaming at audiences around the world (Scott, Alison is more polite). Businesses like PepsiCo, Saks Fifth Avenue, IBM, Cirque du Soleil, Microsoft, and others have been brave enough to want their advice. Scott has been named one of the Top 5 Social Media Influencers in the world by Forbes.com. Questions I ask Alison Stratten: * What new ground are you breaking with UnBranding? * Is there a common thread of how people build trust? * How can repurposing content lead to new opportunities? What you’ll learn if you give a listen: * Why businesses need to re-focus on customer experience * How to cut through a noisy landscape to get your opinions heard * How to approach personal branding in an unbranding world Key takeaways from the episode and more about Alison Stratten: * Learn more about UnMarketing. * Read their books. * Listen to the UnPodcast. * Connect on Facebook. * Follow on Twitter. * Connect on LinkedIn. Like this show? Click on over and give us a review on iTunes, please!

Marketing Podcast with Chris Guillebeau Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Guillebeau. He is an author, blogger, and speaker and is known for books such as The Art of Non-Conformity and The $100 Startup. He is also the founder of the annual World Domination Summit. He and I discuss his newest book, Side Hustle: From Idea to Income in 27 Days. During a lifetime of self-employment that included a four-year commitment as a volunteer executive in West Africa, Guillebeau visited every country in the world (193 in total) before his 35th birthday. Since then he has modeled the proven definition of an entrepreneur: “Someone who will work 24 hours a day for themselves to avoid working one hour a day for someone else.” Questions I ask Chris Guillebeau: * Should everybody have a side hustle? * Can you turn a hobby into a side hustle? * Is there a path for people who want to replace their job with a side hustle? What you’ll learn if you give a listen: * What the differences are between the side hustle and moonlighting/freelancing * How to start your path to a side hustle * What makes a good side hustle Key takeaways from the episode and more about Chris Guillebeau: * Learn more about Chris Guillebeau. * Read Guillebeau’s books. * Listen to the podcast. * Connect on Facebook. * Follow on Twitter. * Follow on Instagram. * Connect on LinkedIn. Like this show? Click on over and give us a review on iTunes, please!

Marketing Podcast with Jim Brown Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jim Brown, founder and host of SalesTuners. He and I discuss sales training and techniques. Brown has spent the last 10 years helping lead two companies from $1M to more than $10M and one from $1M in funding to $0. Today, he coaches tech companies and salespeople through the “Skeptical Selling Method” and also hosts a weekly podcast where he talks with great sales leaders and high performing individual salespeople about the behaviors, attitudes, and techniques that have led to their success. Questions I ask Jim Brown: How should entrepreneurs set sales goals? * How can you make sure you’re getting in front of the right prospects? * How can you get around the budget question in the sales process? What you’ll learn if you give a listen: * How to overcome the fear of selling * How to stay strong with your price * Why personalization is key to sales Key takeaways from the episode and more about Jim Brown: * Learn more about SalesTuners. * Access the roadmap. * Connect on Facebook. * Follow on Twitter. * Connect on LinkedIn. Like this show? Click on over and give us a review on iTunes, please!

Marketing Podcast with Karen Steele Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Karen Steele, GVP of Corporate Marketing for Marketo. She and I discuss the findings from The State of Engagement, insights on engagement from over 2,000 global consumers and marketers. The Engagement Economy—the reality that we consume and market in today—is a new era where everyone and everything is connected. And in this reality, consumer expectations have shifted to require more from the brands they buy from—they seek a personal relationship that offers them value wherever they are and whenever they are ready to engage. As the Engagement Economy matures, marketers must rapidly transform their strategies, methods, and tactics in order to stay relevant.  Questions I ask Karen Steele: What’s the most common way that consumers engage today? Has the way people buy changed? What are they key differences between B2B and B2C engagement? What you’ll learn if you give a listen: * Where the customer experiences the biggest gap in their customer journey * How culture plays into engagement * How to drive more top-of-funnel engagement Key takeaways from the episode and more about Karen Steele: * Download the State of Engagement. * Learn more about the Purple Select Advocate Program. * Follow on Twitter. * Connect on LinkedIn. Like this show? Click on over and give us a review on iTunes, please!

Marketing Podcast with Jon Acuff Podcast Transcript Turns out that the secret to finishing what you start is a lot about how you actually start. What your goals are, why you set an objective, how you design your habit changes are the keys to crossing the finish line. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jon Acuff. He is a New York Times bestselling author of numerous books including, Finish: Give Yourself the Gift of Done. He and I discuss why so many people don’t finish what they start and what you can do to change that. For 18 years Acuff has helped some of the biggest brands in the world tell their story, including The Home Depot, Bose, Staples, and the Dave Ramsey Team. Most recently he spoke to hundreds of thousands of people at conferences, colleges, companies, and churches. Featured regularly on national media, Acuff has been seen on CNN, Fox News, Good Day LA and several other key outlets. Acuff is also a big proponent of social media with blogs that have been read by 4 million people and more than 275,000 twitter followers. Questions I ask Jon Acuff: * Why don’t people finish? * Why should people cut their goals in half? * What role does the fear of success play with reaching your goals? What you’ll learn if you give a listen: * What role perfectionism plays in not finishing * What the role of fun plays in finishing * What happens once you’ve reached your goals Key takeaways from the episode and more about Jon Acuff: * Learn more about Jon Acuff. * Read the weekly Entrepreneurs Marketing Idea. * Read Finish: Give Yourself the Gift of Done. * Connect on Facebook. * Follow on Twitter. * Follow on Instagram. Like this show? Click on over and give us a review on iTunes, please! Tens of thousands of businesses use Grade.us to harness the ‘voice of the customer’ to improve and market themselves. You can systematically drive customers to one conversion funnel that routes them to the review sites you care about and even guide unhappy customers to a service recovery while educating others through completing a review. You can also automatically ask, remind and guide customers through the process with email, text and print campaigns and see results with beautiful monthly reports that demonstrate reputational improvement alongside actionable insights into campaign data. Did I mention that you can choose which reviews to stream to your website or share on social media? Interested? Click here for your free, no-obligation trial. You don’t even have to give them your credit card information! Check it out.