Super Agents Live: Real Estate Podcast: Toby Salgado: Entrepreneur: Real Estate: Coach: Sales: Marketing

Mike Ferry explains what it takes to be a top producing agent. In this episode he covers---Everything: He tells us why you should invest in yourself and get a coach Why you should be a voracious reader He explains how top producers always move the goal post further down the field How mindset is key to building a successful business What he does to teach people the skills to get to the next level Why you should share your goals with your team, family and friends and keep an accountability circle He explains why getting a "NO" is just part of the process and what can be learned He tells us why a sea of choices is a bad thing for the real estate agent He feels that social media has left the building and why its behind us How being your authentic self will earn you more money 5-8% of agents control 95% of the inventory---where are you? He gives us an outline of how you should spend your day Work 5 days and take the weekends off Work 45 to 48 hours at the max Based on your goals you should break down your day into daily dollar activities/prospecting/follow up and determine how much time you spend in each of these silos----and most importantly--share this with your team/friends Mike does not believe in today's concept of a team Book: Leading an inspired life by Jim Rohn Tool: Old school---Phone, Pen, Paper, Action & Desire 3 Steps: Prospect/Know your inventory/Get Scripts Mikes email is mike.ferry@mikeferry.com---he reads all his emails.

This episode is about planning--and yes I know that its almost February and the reason I am releasing this episode on planning is that 1.  most of us dont develop a good plan and 2. If we do develop a plan by Jan 18---we have already fallen out of our ...

Keep your hustle even if your 70.  In this episode 74 year old Sandra Hadley tells us how she keeps motivated to out perform the majority of younger agents. You will hear Sandra talk about: The importance of finding a mentor/coach How marketing and Hustle go hand in hand How she meets people everywhere and has handed out more cards at the grocery store than anywhere else. How she keeps in touch with here sphere of influence Why she focuses on daily dollar productive activities All it takes is a love for people and how she keeps the conversation going She still does 50 new calls EVERYDAY You can do anything if you work hard enough Be transparent and honest----if you lie---it will come out Build a team to be "Everywhere" with your marketing strategy Why she has 4 farms and walks them every month Book:  Think and Grow Rich by Napolean Hill Persona Habit:  Charitable---she gives to charity often 3 Steps:  Take as many courses as you can, Create daily tasks and work a full 8 hours per day.

Leo is an amazing guy with a deep understanding of what it takes to be successful. In this episode you will hear Leo talk about: The Rich Dad-Poor Dad book taught him leverage and how that changed his mindset Why all agents need to start their careers with a budget How he sold his car at 18 and hired a coach How he bought his first house in college with no money down and lived for free Real Estate is a lifestyle not a business If you are going to succeed its imperative that you find a niche or specialization In your niche---know your market and inventory intimately Surround yourself with excellence---be the dumbest person in the room Think Bigger and focus on daily productive items You MUST invest in yourself------Bet on yourself to succeed Why you should deliver value in every encounter Book:  Read Dave Ramsey Tool: None 3 Steps:  Build your database and begin marketing to everyone you know---EVERYONE and if you can't tell your friends that you want their business---maybe this career is not right for you.

How to dominate a farm.  Chad tells us his secrets on how he went from bartender to super agent and what is driving his business today. In this episode Chad shares: How to dominate a geographic farm in 8 weeks ---step by step He gives us tips on how to be a lead generation machine and how he stays relevant How he maintains massive positive energy and went from a 6 to 30 person team Chad talks about opening yourself up to the world and how his world opens when he does that. How his CFO embezzled 500,000 dollars from him and how his business and marriage collapsed. Why you should be out of the office as much as possible He shares his tactics on how to operate an open house for leads---he breaks it down into how many signs you need. Where you should place those signs as well as, his 7 point script for conversion Chad talks about how he uses affirmations to shape his future life Book: Million Dollar Agent by Gary Keller and Dave Jenks Personal Habit: Daily exercise First Steps--KNOW YOUR MARKET

Toby Salgado is a serial entrepreneur and he talks about how he has used his sphere of influence to create 3---- 7 figure businesses. In this episode he talks about how he got his start in real estate by working with publicly traded home builders.  He discusses how after the housing crash he formed a 12 Million dollar fund and how he became a hard money lender and secured all the deals with real estate.  He then talks about how he was able to buy a 73 Million dollar land portfolio from a bankrupt home builder out of Sacramento, California  and how that launched his fix and flip strategy. Highlights: Tap into your sphere of influence for ideas and new trends Bet on yourself and take massive action You don't need to know "how" just "why" You don't need passion to profit from whatever venture you choose Why you should start NOW Your network is your net worth--solid relationships yield opportunity Timing is everything when it comes to your success I really hope you like this episode and feel free to send me an email with your comments--don't be shy.  If you loved it--tell me---if you hated it--tell me that too. Book: Think and Grow Rich by Napolean Hill    

Television Celebrity Josh Flagg shares how he uses old school marketing and leverages it to produce 200 Million in sales volume. In this episode Josh shares: How he got into selling high end properties when he was still in High School He thinks selling real estate is simply---marketing, marketing and more marketing Know your inventory better than anyone else in your farm area Stay in 1 area and never leave---if you do--your screwed He markets with mailers twice a month and email blasts as well as full page LA Times ads Highest ROI is from LA Times He wishes he would have started relationships with other agents sooner Staying productive is hard---develop a routine To sell a house he does 3 things, opens the paper then the MLS and talks to people This was a very tough interview----and even though it is relatively short Josh makes being a super agent seem easy.  Hope you enjoy it. You can reach Josh on his website joshflagg.com        

In this episode I talk with Kyle Gosselin a social media strategist and we talk about how real estate agents can pick up their game with social.  We discuss tips, tricks and strategies of Twitter, Facebook and Google+. Kyle tells us that realtors have no idea just how good places are like Twitter are for lead generation.  To have a successful social media strategy Kyle suggests: Post the same content on twitter at different times of the day and watch engagement Ask for shares on twitter Test, Test, and Test more using a variety of keywords Have a defined plan for Twitter, Facebook and Google+ and use the platforms with native content Set your Key Performance Indicators and look at the data If you don't yet utilize social---start now Have a personality Either create or curate content and customize to your audience Don't be afraid to throw some advertising dollars to cast a larger social net A focus on key words will lower your pay per click costs Test $100 dollars with Google adwords and repost that same content on social and see where you are getting more engagement Get links back to your site even if you link to your own content in Twitter or FB Tool:  Google Analytics Personal Habit: Be Authentic  

In this episode Anthony Vulin explains how after hiring and training 100 new agents he knows what it takes to be successful.  Anthony has founded multiple new offices for Keller Williams and he has always built the top producing office and agents in the company.  He then went and founded his own firm--The Collective. Anthony has coached top agents--recruited top agents and shares tips on building a successful team.  He explains how critical your first hire is and what type of budget you need as well as, how to spot talent.  He feels that you should hire an an assistant as soon as you have 3 months salary. He gets into some of the details that separate the top producing agents and the mediocre agents. Learning Leverage---what it is and how to use it How to market to your sphere of influence and how taking risks pay off How to pick an agency to work with---it's all about training Why you should get a coach/mentor today ---and how to find one The power of thinking big How email drip campaigns can transform contacts into customers Tip: Swallow the Frog Tool: To Do List App Book: The Millionaire Real Estate Agent by Dave Jenks and Gary Keller

Hi this is Toby Salgado and we are doing a little bonus content.  I hope you enjoy this post and I want to dedicate this post to my friend Dominic----he is a guy like many of you that has tons of talent and potential but, has not yet tapped into the giant he can be---I hope that you can be inspired. As we begin the year I have decided to put down some of the key factors you need to understand if you expect to be the best version of you that you can be. This is actually very personal because it serves as a reminder to myself that I plan to read every day. If it speaks to you then I encourage you to do the same. I DARE YOU. I Dare you to make this year the biggest year of your life by listening to this every single day and live it. It is time to take things to the next level. You are only mildly successful because you have not remained laser focused every single day. Today is the beginning of the rest of your life. Today you will be the BEST version of you that this world has seen. It is your obligation to be SUCCESSFUL today. It is your obligation to be a LEADER. It is your obligation to WORK HARDER than your competition. It is your obligation to HELP someone be successful. I DARE YOU TO: Make The Tough Decisions Necessary To Be Successful. To reach your full potential you must be willing to make some tough decisions in your life, and in your business. There are things in your life that you know you need to remove if you plan to go to the next level. There are people in your life that you need to remove if you want to grow. If you want to live your dream you need to surround yourself ONLY with those who are relentlessly pursuing their dreams. As you begin to grow and become truly successful you will begin to separate yourself from other people, there is a certain aura that you will posses that will put you in a position of leadership. Its not about thinking you are better than other people, but you MUST know how to identify those who bring out only the very best in you. You MUST define your value. Its necessary that you align yourself with WINNERS. Success breeds success and it’s necessary that you attract people who are hungry for success, people who will push you to be better, people who are living their dreams. From today forward you must remove those who make excuses for their lack of success, from people who talk about what they want and are unwilling to take action to get it, from people who speak negativity, and from people who are not a champion for your own success. TODAY you need to make the decision to give 110% because you can’t afford to have a bad day. Your family depends on you to give your all, your clients depend on your to give you all, and your company depends on your to give your all. I DARE YOU TO: Be Obsessed I heard a story told by my friend Quinn about being obsessed. Quinn told the story of a young man who went to a guru and said “I want to be on the same level as you, I want to make money like you.” The guru said “if you want to get on the same level as me then meet me at the beach at 4am tomorrow.” The young man said “I want to make money, I don’t want to swim.” The young man decided to meet the guru at 4am. He put on his best suit and showed up at the beach at 4am. When he arrives the guru said “How bad do you want to be successful” The young man replied “Real bad.” The guru said then walks out into the water. The young man looked at him crazy but he went in waist deep. The guru walks out past the young man and said come out further. The young man started to really question what was going on. The guru said come on out so the young man follow him out. At this point he is up to his chest and he stops again. He says to the guru “I came here to learn how to make money what are we doing in the water?” The guru said come on out a little further. The young man is now up to his neck in water. Suddenly the guru dunks the young man under water.

In this episode Rick Edler shares how he went from being a beach bum to becoming realtor of the year doing 54Million dollars in sales. This was a fantastic episode and Rick tell all.  Rick gives actionable advice on how he became a super agent.  Rick has done some interesting things along the way to success.  He went from having a large office and mediocre results to slimming his business down and not trying to be all things to all people---and that is when his business exploded. He explains that if you want to be successful you should: Shadow an agent that you respect Take a title/escrow officer out to lunch or coffee-----do it 100 times a year Get a coach or mentor The power and skill of saying NO Rick's AHA moment: Rick asks his clients "What's your biggest concern?"  This is key to his winning presentation and he does this in 3D--he asks 3 times and usually its the third answer that is correct. Rick shares a story about how paramedics work and how that applies to business.  He shares "Paramedics show up to a terrible crash.  One person gets the equipment and the other person assesses the scene.  Some people are yelling and asking for help but, the paramedic is looking for the person who is unable to ask for help.  Sometimes you as the realtor know whats best for your client even though they may not." On Productivity: Rick prioritizes his day in 3 ways: Dollar productive activities Items he should complete Things he needs to outsource The 1 thing that is working for him in his business is asking for referrals.  Even though that's difficult for him asking for referrals has positively impacted his business. Book: Sell the feeling by larry pinsi Tool: AgentBridge.com--share pockets with other agents Personal Habit: Yoga and his routine of getting coffee at Starbucks First 3 Steps Pick a market Pick a mentor Pick a routine email: rick@edlergroup.com        

Welcome to Super Agents Live Podcast. To subscribe to the show use the links below: Click here to subscribe in itunes In this episode Richard Schulman brings the thunder-----this 54 Million dollar super agent spills his guts.  He shares how he went from selling almost nothing in his first year to how he has achieved massive success. In this episode Richard shares why focusing on your sphere of influence is critical in building a thriving business.  Richard has cracked the code on unlocking the hidden power of connections yielding wealth, success and happiness. He explains how to stay laser focused on lead generation and the problems people encounter when they employ more than 2 or 3 strategies. Throughout this episode Richard drops nuggets of wisdom like: Why you should know your market intimately Why you should get a mentor or coach this week Know your personal "Why" Know your customers "Why" How to achieve a servant attitude Tool recommendations: Top Producer Google suite of products Book Recommendation The One Thing by Gary Keller Personal Habit Following Up Contact Richard at: richardschulman.com

In this episode Rebekah Radice gives up the goods on big brands and social media.  She is the social media maven in charge of social media for Better Homes and Gardens--GLOBALLY! We were lucky enough to have her on the show to discuss what it means to be on social platforms.  We discuss the biggest hurdles in developing your social marketing plan as well as, the most common mistakes people make.  The episode is jam packed with actionable advice. We discuss how to find your audience; how to develop your audience and then give them what they want.  We cover both content curation as well as, creation and she tells us what percentage of curated/created content we should implement into our strategy (Spoiler  its 80/20---you have to listen to learn which part is the 80%). Rebekah provides some reassurance as to why its easy to get overwhelmed and she guides us on where to begin.  We even get into some very granular information around what time of the day is best to post.  Why good titles are critical for engagement and how realtor can use different platforms.  She even spends a few minutes breaking down how a realtor could utilize Pinterest to promote a property or their business. I hope you enjoy it! Book Recommendation: The Success Principles by Jack Canfield Tools: Hootsuite Buffer App I hope you enjoy this episode as much as I have.  If you liked it please go to itunes and subscribe to the show.  I would really love if you could take a few minutes and give us a rating and review.  If you give us a 5 star review I will give you a shout out on an upcoming episode. This link will take you directly to the show http://goo.gl/JPHbx4  

In this episode I talk with the youngest Super Agent ever on the show.  Patrick Ginn is 32 years old and last year he did 76 Million dollars using a high end niche and a social media strategy.  He told me how he kind of stumbled into the high end when he got a referral.  He was saavy enough to embrace it and dominate his market. Patrick tells us how he not only uses social but, embraces change---whether that is a changing market or changing technology.  He explains how early in his career he did a ton of open houses and how he does customer development.  He also gives insights into developing relationships with top producers and how that has made an impact on his personal and professional growth. He unpacks his unique method of developing relationships and how that generates referrals. Patrick gives us his productivity hacks to stay massively productive during his day/week/month and year.  He also explains why he is always learning and tells us what he reads; what seminars he attends and how he benefits. Book Recommendation: The One Thing by Gary Keller and Jay Papasan Tools: Dropbox Docusign Top Producer CRM I hope you enjoy this episode as much as I did.  If you liked it please go to itunes and subscribe and leave a rating and review.  If you give us a 5 star review I will give you a shout out on a upcoming episode. Thanks for listening    

In this episode Coldwell Banker's top performing agent digs in deep---she gets into the nitty gritty on marketing  and the tools she uses for lead generation and follow up. She explains how she deconstructed the day in the life of a real estate agent to develop roles within her team.  She explains the team building process and then moves on to marketing. Colleen discusses how she uses email drip campaigns and what kind of results she gets.  She tells us how she monopolizes zip codes in Zillow and how she went from "drinking from a water hose to drinking out of a fire hose". She gives us tips on how to effectively deal with difficult buyers and sellers as well as, her secret weapon of "Swallowing the Frog". Favorite tools: Docusign Dropbox Instagram Pinterest Book recommendation: 212: The Extra Degree by Sam Parker The Millionaire Real Estate Agent by Gary Keller and Dave Jenks