Summary: In this episode I talk with Kyle Gosselin a social media strategist and we talk about how real estate agents can pick up their game with social. We discuss tips, tricks and strategies of Twitter, Facebook and Google+. Kyle tells us that realtors have no idea just how good places are like Twitter are for lead generation. To have a successful social media strategy Kyle suggests: Post the same content on twitter at different times of the day and watch engagement Ask for shares on twitter Test, Test, and Test more using a variety of keywords Have a defined plan for Twitter, Facebook and Google+ and use the platforms with native content Set your Key Performance Indicators and look at the data If you don't yet utilize social---start now Have a personality Either create or curate content and customize to your audience Don't be afraid to throw some advertising dollars to cast a larger social net A focus on key words will lower your pay per click costs Test $100 dollars with Google adwords and repost that same content on social and see where you are getting more engagement Get links back to your site even if you link to your own content in Twitter or FB Tool: Google Analytics Personal Habit: Be Authentic
