This Old Marketing
Summary: Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
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- Artist: Joe Pulizzi & Robert Rose
- Copyright: Joe Pulizzi & Robert Rose
Podcasts:
PNR 31: The Future of Native Advertising | M&A Activity for Brand Publishing
PNR 30: Facebook Confirms It: You Have to Pay to Play
PNR 29: A Reality Check for Brands as Publishers | A Must-Read Report
PNR 28: Brands Don't Care a Lick about Traditional Publishers
PNR 27: A Must-Read Report from The New York Times | The FCC Is Wrong
PNR 26: Finding the Moneyball of Content Marketing
PNR 25: The Future of News | The Deception of Native Advertising
PNR 24: LinkedIn Goes All In | Google+ on Death Watch
PNR 23: Organic Reach in Facebook Is Gone | Enterprise Content Ineffective
PNR 22: The Future of Publishing | VC Money Runs Rampant in Content Marketing
PNR 21: Should Content Marketing Buzz Off? | The Middle Is Dangerous
PNR 20: Live from Content Marketing World Sydney
PNR 19: Time to Ignore Facebook and Google
PNR 18: Growing Pains for Native Advertising | Harley's Content Past
PNR 17: Stop Complaining, Content Marketing Is the Phrase
