Across the Sound New Marketing Podcast

I recently sat down with fellow Wiley author, Jay Baer, who co-authored The Now Revolution with Amber Naslund. He's now gone solo and written a book called Youtility. In Life after the 30-second spot, I wrote about R.U.E. - Relevance, Utility and Entertainment (which I would now rename as - Customer - Experience). Now Jay Baer has written the definitive book on Utility. What a novel idea…brands actually being useful! Bravo! Here is our conversation, which you can download or listen live by clicking this link. And as a reminder, you can purchase his book here or visit his incredible...

Mitch and I sit down for our monthly debate and this one is a great discussion on the evolution of online video - Vine, Instagram Video and more. Some really great concepts introduced like "Authentic Place" vs "Authentic Voice" and more. Keeper quote: "The 30-second spot was the original SnapChat!" @jaffejuice and @mitchjoel Listen live or download here. Subscribe to the show via iTunes here Photo credit: Mashable Related articles Online Video Is About To Change Marketing Forever Video wars: Instagram takes on Vine

Mitch and I sit down for our monthly debate and this one is a great discussion on the evolution of online video - Vine, Instagram Video and more. Some really great concepts introduced like "Authentic Place" vs "Authentic Voice" and more. Keeper quote: "The 30-second spot was the original SnapChat!" @jaffejuice and @mitchjoel Listen live or download here. Subscribe to the show via iTunes here Photo credit: Mashable Related articles Online Video Is About To Change Marketing Forever Video wars: Instagram takes on Vine

I recently sat down with old friend and social media veteran, Dave Delaney, and now author of New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods. Here is our conversation on how to ahead in today's increasingly cluttered digital, social and connected world. Download or listen live by clicking this link. And as a reminder, you can purchase his book here. Subscribe to the podcast via iTunes here for more interviews like this one, as well as my monthly debate with fellow author and thought leader, Mitch Related articles Dave Delaney on New Business...

I recently sat down with old friend and social media veteran, Dave Delaney, and now author of New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods. Here is our conversation on how to ahead in today's increasingly cluttered digital, social and connected world. Download or listen live by clicking this link. And as a reminder, you can purchase his book here. Subscribe to the podcast via iTunes here for more interviews like this one, as well as my monthly debate with fellow author and thought leader, Mitch Related articles Dave Delaney on New Business...

It's like Attack of the Killer Tomatoes, but much scarier, especially if you don't know what you're doing with respect to dealing with "backlashing" customer. Fortunately for you, author Paul Gillin, who - along with Greg Gianforte - wrote "Attack of the Customers' does know a thing or two about the emerging space. Purchase the book on Amazon.com here. In this Jaffe Juice podcast conversation, I spoke with Gillin and you can listen via streaming or download here. We have a lively discussion about whether this is attacks or just overdue customer activism, how to deal with customers in a...

In this episode of our monthly debates, Mitch and I tackled the "Rise of Machines" i.e. automation of marketing & advertising versus "How do you Scale Humanity?" with respect to investing in talent and "humans" to serve "other humans." It's The Matrix meets Sixth Sense. Creepy! @mitchjoel and @jaffejuice Listen live or download here. Subscribe to the show via iTunes here Photo credit: Bigstock Photo Related articles From Z.E.R.O. to Hero via Kickstarter How Do You Scale Humanity?

Daily Double Dose of Jaffe Juice podcast (especially for those asking where they've been) The first is an interview with friend, podcasting veteran and now author, John Wall, where we discuss his new book, "B2B Marketing Confessions." Click here to download/listen. Follow John Wall on Twitter. The second is one of the semi-regular podcast debates with Mitch Joel. This one is on "The New Creativity". Click here to download/listen. Join the Conversation dammit (it's not a cliche when I coined the term and wrote the book on it!) @jaffejuice on Twitter and @mitchjoel on Twitter. And be sure to forward...

Mitch Joel, author of Six Pixels of Separation and the upcoming smash hit, Ctr Alt Delete, and I sat down for our regular "debate" to discuss an article on the Death of Marketing that was written for Harvard Business Review. The irony is that the title of the article was kind of misleading and arguably just a cheap (yet proven) trick to get some blood flowing (or boiling). Ironically, Mitch blogged that it proved that Marketing wasn't dead at all! In fact the article itself was really a manifesto and endorsement for both "Join the Conversation" and "Flip the Funnel"...

Mitch Joel, author of Six Pixels of Separation and the upcoming smash hit, Ctr Alt Delete, and I sat down for our regular "debate" to discuss Facebook's Identity crisis as it relates to moving from being a Slave to VC's to a slave to Wall Street, but ultimately a Slave to Brands as opposed to Slave to consumers. Confused? Don't be...just listen and weigh in with your opinion as to whether Facebook has jumped the shark or as Jay Chiat once said, "let's see how big we get before we suck." Join the Conversation dammit (it's not a cliche when...

I recently sat down with Ed Keller, one half of the book Face-to-Face with co-author, Brad Fay (does that make him "Face" or "Face"?) and one half of the firm, Keller-Fay. He's also the author of "The Influentials," which I found to be really landmark in terms of understanding influence, particularly from a word-of-mouth point of view. Ed and the book Face-to-Face, focuses on REAL word-of-mouth in the REAL world (IRL). Considering that 90% of all conversations about brands take place "offline", he may be onto something here... So here's our conversation about funnel flipping, cavemen recommendations, facebook, facebook and...

I recently sat down with the original @comcastcares guy, also known as Frank. Eliason. He's since moved to Citi to head up their Social Media efforts AND authored a book called, @ your service. Get it? So here's our conversation about customer service, customer experience and a whole lotta funnel flipping. Be sure to forward this to any brand marketers you think would benefit from the discussion. Listen to it LIVE (left click) or download it HERE (right click) Subscribe to the show via iTunes here

Is Nike a Shoe company? An apparel company? A health and fitness lifestyle company? Or a technology company? DigiDay Brian Morrissey's insight and my purchase of a Nike Fuel Band prompts a great discussion about brands, branding and the future of marketing and consumer engagement in a digital world. Join the Conversation dammit (it's not a cliche when I coined the term and wrote the book on it!) @jaffejuice on Twitter and @mitchjoel on Twitter. And be sure to forward this to any brand marketers you think would benefit from the discussion and ultimately give their perspective on the theme...

It's a Super Bowl flavored episode of The Beancast, where host Bob Knorpp is joined by panelists Steve Hall (Adrants), Tedd Aurelius (Martin Agency), Dan Goldgeier (AdPulp) and yours truly to discuss the following marketing topics: Super Bowl run up Admeter Impact Agism in Adland Owning vs Creating Content Ads in Search Results Download or listen here Subscribe to this wonderful podcast series via iTunes here PS I even got the title of the episode named after me as I attempt to validate Life after the 30-second spot to talk about Evol8tion (somewhat successfully)

In this episode, Mitch and I discuss my new company, Evol8tion, as well as the intersection of Marketing/Advertising and Technology in the form of Madison Avenue and Mountain View. We also interject some Super Bowl discussion Join the Conversation dammit (it's not a cliche when I coined the term and wrote the book on it!) @jaffejuice on Twitter and @mitchjoel on Twitter. And be sure to forward this to any brand marketers you think would benefit from the discussion and ultimately give their perspective on the theme at hand. Listen to it LIVE (left click) or download it HERE (right...