Summary: Is Nike a Shoe company? An apparel company? A health and fitness lifestyle company? Or a technology company? DigiDay Brian Morrissey's insight and my purchase of a Nike Fuel Band prompts a great discussion about brands, branding and the future of marketing and consumer engagement in a digital world. Join the Conversation dammit (it's not a cliche when I coined the term and wrote the book on it!) @jaffejuice on Twitter and @mitchjoel on Twitter. And be sure to forward this to any brand marketers you think would benefit from the discussion and ultimately give their perspective on the theme...
