Across the Sound New Marketing Podcast

In this monthly debate, Mitch and I have a meaty conversation about one of the hottest and endless topics in the marketing world: how to correctly value, price and position ideas. It all stems from an article which Scott Montgomery wrote in Ad Age, where he attempted to debunk the myth about how long idea generation takes and on a parallel path, how ideas should be valued and compensated as such. We also open on a brief conversation about blogging, authentic voices and being re-certified. Join the Conversation dammit (it's not a cliche when I coined the term and wrote...

I recently sat down with co-founder and CEO of eMarketer, Geoff Ramsey to talk about his new book, Digital Impact. In addition to being an industry veteran, he's also an all round nice guy and friend. It was really great to catch up with an "old timer" about the evolution of the new media space. Buy the book here. @jaffejuice on Twit-tah. Listen to it LIVE (left click) or download it HERE (right click) Subscribe to the show via iTunes here

In this episode, Mitch and I discuss #occupywallstreet - its consumer behavior insights and learnings for brands and brand marketers. We discuss some of the obvious and less than obvious catalysts or ingredients that have contributed and combined to create - arguably - a force for change and an idea whose time has come. We debate whether #occupywallstreet is just the left's version of #teaparty or something else. We also attempt to isolate government versus big business' role and ultimately responsibility in terms of weighing in, being accountable and taking action. Most interestingly, we chip in our respective marketing POV's...

John Wall is one of the good guys. He's also a social media veteran - meaning he's been doing this at least since 2005. In fact, I met John when he was the host of the wonderful, "The M Show". Today, John podcasts with another well known name in marketing podcasting circles, Christopher Penn (host of "The Financial Aid Podcast"). Their show is called "Marketing over Coffee" and it's a pretty popular and really informative show which I recommend you subscribe to. A few weeks back, I was in Boston for a panel at the DMA, led by Beancast host,...