Voice Over Marketing Podcast

Special Message from Pat Fraley "Nicole Nielson, my ill student who you so generously supported last year, needs help. She is a warrior. She is still fighting the horrible effects of Parry Romberg Syndrome With your donations, she has been able to...

The Power of Asking Questions - What If? In this Solo Episode I share with you some thought provoking and business growing questions you can ask your prospects and clients and some questions you can ask yourself about your attitudes about money. It all started from remembering an interaction I had with a couple of people at a marketing conference when someone asked me out of the blue: "Is there anything I can do to help you"? When is the last time someone asked if they could help you instead of asking you for something? It got me thinking about the power of questions. Proof of this is I still remember that interaction 2+ years later! I also share some stories about Baby Carrots and Chocolate Diamonds and how looking at situations and asking How Can I look at this from a different angle? Where’s the opportunity? and how it can create opportunities for you Other Questions Asked: How can I learn from people who have money and can make money? What are my attitudes about money? Is my attitude about money and the people who have it getting in the way of my being able to make more for myself and my family? The Voice Over Marketing Mastermind Group I mentioned there are some openings in the Voice Over Marketing Mastermind Group. Click here to learn more and access an application. Announcing "Meldawg's Book Club" Meldawg In the Woods Years ago after a station concert I was imbibing a few beers with some colleagues at local pub when they - for some unknown reason - started referring to me as... (Click here to read more) The Show Keeps GROWING! We’ve had 6,139 downloads as of this writing! Thanks for continuing to spread the word! The Voice Over "Definition" T-Shirt! Voice Over "Definition" T-Shirt This Episode is sponsored by the Voice Over Definition T-Shirt. Let your clothing do the talking for YOU for a change! I had a brainstorm and came up with these designs. Fun T-Shirts that shout out and define what you do... literally! Have fun and order one for you and a friend right now! All orders fulfilled by CafePress.com Recommended Resource! Do you spend your days (and nights?) staring at computer monitors and hand held devices? Have you noticed that it's affecting your vision? You know I'm BIG into peak performance and health/wellness. Z-health is the company that developed the training system that I use with my trainer to stay flexible. First and foremost, Z-health is a complete training system that puts you back in control of your own performance. By using the nervous system to rapidly "debug" your movement patterns, you can create lightning-fast improvements in performance. (Plus pain relief, injury prevention, and mindset.) As an educational company, the goal of Z-Health Performance is to help create professionals in the top 1% of their respective fields. They've recently developed a Product called "The Vision Gym" It is VERY Cool! If you're finding it harder to see then check this out... This IS an Affiliate Link. If you choose to purchase the product I will earn a commission. I only recommend something to you if I've used it myself and think it is well worth the value. This is one of those products! And it's very cool! Thanks for Checking The Show Out! If you liked this podcast please subscribe to it by clicking one of the Subscribe options found in the upper right side of this page, so you’ll get notices of new episodes. Please share it with your friends and colleagues in the voice over world. Also, it would be a huge help if you’d like this podcast and rate it on iTunes to help keep it near the top of the list. Also, feel free to chare your comments and questions about this episode and future topics you’d like discussed. If you’d like more information on coaching and mastermind group opportunities where we focus on growing your business, feel free to drop me a line at my cyber assistant’s email address at Mike@JohnMelley.com. Thanks for listening.

The Voice Over "Definition" T-Shirt! This Episode is sponsored by the Voice Over Definition T-Shirt. Let your clothing do the talking for YOU for a change! I had a brainstorm and came up with these designs. Fun T-Shirts that shout out and define what you do... literally! Have fun and order one for you and a friend right now! All orders fulfilled by CafePress.com Rodney Saulsberry My Guest for this Episode is Rodney Saulsberry, the voice of choice for behind-the scenes narration. This Detroit native and University of Michigan Graduate, is one of the premier voice-over talents in the country. He is also a published author with two bestselling books, You Can Bank on Your Voice and Step Up to the Mic. Saulsberry’s distinctive announcer voice is literally everywhere. He has announced promos for the ABC hit Dancing With The Stars and the ABC critically acclaimed Charlie Brown Christmas Special. He announced the 34th NAACP Image Awards and the Essence Awards specials on FOX Television and voiced promos for the Grammy Awards and Country Music Awards for CBS. As one of the top trailer voices in the business, Rodney’s voice has promoted many favorites: Red Tails, Tupac Resurrection, How Stella Got Her Groove Back, Diary of a Mad Black Woman, Friday After Next, Drumline, Undercover Brother, The Best Man, Dumb & Dumberer, Finding Forrester, Soul Food, Crooklyn, and many more. Black Enterprise Magazine called Saulsberry “The voice of choice for behind-the-scenes-narration.” During Our Conversation We Discuss: Rodney's Journey to becoming a Premiere Voice Actor How Rodney Markets his Business The Source of his greatest sense of fulfillment in his career How he ALWAYS stays employed How "Speaking His Truth" Gives him the confidence to promote himself The Consultants Club His Voice Over App and Much More! Connect with Rodney Saulsberry Web Site: RodneySaulsberry.com Email: rodtalks@aol.com The Consultant's Club. Click Here To get Rodney's A1 Voice App scan this code - FREE!:   Announcing "Meldawg's Book Club" Years ago after a station concert I was imbibing a few beers with some colleagues at local pub when they - for some unknown reason - started referring to me as... (Click here to read more) The Show Keeps GROWING! We’ve had 5227 downloads as of this writing! Thanks for continuing to spread the word! Recommended Resource! Do you spend your days (and nights?) staring at computer monitors and hand held devices? Have you noticed that it's affecting your vision? You know I'm BIG into peak performance and health/wellness. Z-health is the company that developed the training system that I use with my trainer to stay flexible. First and foremost, Z-health is a complete training system that puts you back in control of your own performance. By using the nervous system to rapidly "debug" your movement patterns, you can create lightning-fast improvements in performance. (Plus pain relief, injury prevention, and mindset.) As an educational company, the goal of Z-Health Performance is to help create professionals in the top 1% of their respective fields. They've recently developed a Product called "The Vision Gym" It is VERY Cool! If you're finding it harder to see then check this out... This IS an Affiliate Link. If you choose to purchase the product I will earn a commission. I only recommend something to you if I've used it myself and think it is well worth the value. This is one of those products! And it's very cool! Thanks for Checking The Show Out! If you liked this podcast please subscribe to it by clicking one of the Subscribe options found in the upper right side of this page, so you’ll get notices of new episodes. Please share it with your friends and colleagues in the voice over world. Also, it would be a huge help if you’d like this podcast and rate it on iTunes to help keep it near the top of the list. Also,

Terry Daniel Terry Daniel is a full time voice actor and coach, who first got started in voiceovers during his earlier radio and theater days, in the early 90's. He toured with the Sam Sheppard play, "True West", where he played the role of Austin. These days, he can be found in his home studio recording commercials/narrations for clients all over the country. His niche is theme park announcements and eLearning narration. He is also known as a social media expert and credits facebook and twitter for taking his career to the next level. He also helps people who are passionate about learning voiceovers and enjoys teaching the craft. During Our Conversation we discuss: Using Social Media How to use YouTube to generate business The Power of Using Coaches to grow your business and other interests The Importance of Marketing and Much More You Can reach Terry at: To Watch Terry's Halloween YouTube Video Click Here www.universalvoicetalent.com The Voice Over Cafe Podcast Connect With Me! Announcing the Voice Mail feature. Take a look at the orange button running along the right side of the screen -------->. Click the button and use your computer's microphone to leave me a message up to 90 seconds in duration. You might make the show! Resources Mentioned in This Episode: The Voice Over Marketing Mastermind Group In case you're thinking ... "Should I do this? Will this be worth it?" or something like that... Let me share a brief story with you about my own experience with Mastermind Groups.... I remember the first Mastermind Group I joined was $300 per month and I remember wondering how I would do it, but I also knew that I could benefit from having other people see opportunities in my business that I was too close to seeing for myself. It turned into one of the best decisions I ever made for my business. One idea from my Mastermind Group turned into a 6 figure business idea. I can't promise you'll have the same results. You will have to do some work. It will not be handed to you. But I CAN Promise you this: You will gain insights into your present business you've never had before. Opportunities you've never seen will be developed. You will enjoy working with and supporting others all with the mutual goal of growing and supporting each others businesses. I know once you are a member and participating in all the great ideas and exchanges from a mastermind group you will see it is well worth this investment. Click Here to learn more. Announcing "Meldawg's Book Club" Years ago after a station concert I was imbibing a few beers with some colleagues at local pub when they - for some unknown reason - started referring to me as... (Click here to read more) The Show Keeps GROWING! We’ve had 4838 downloads as of this writing! Thanks for continuing to spread the word! Recommended Resource! Do you spend your days (and nights?) staring at computer monitors and hand held devices? Have you noticed that it's affecting your vision? You know I'm BIG into peak performance and health/wellness. Z-health is the company that developed the training system that I use with my trainer to stay flexible. First and foremost, Z-health is a complete training system that puts you back in control of your own performance. By using the nervous system to rapidly "debug" your movement patterns, you can create lightning-fast improvements in performance. (Plus pain relief, injury prevention, and mindset.) As an educational company, the goal of Z-Health Performance is to help create professionals in the top 1% of their respective fields. They've recently developed a Product called "The Vision Gym" It is VERY Cool! If you're finding it harder to see then check this out... This IS an Affiliate Link. If you choose to purchase the product I will earn a commission. I only recommend something to you if I've used it myself and think it is well worth the value. This is one of those products!

Shop Amazon - Blockbusters Movies on Blu-ray and DVD My Interview with Special Guest Rob Berkley Rob Berkley is an executive coach, consultant and adviser to owners and leaders of fast-growing companies. He is also the co-developer of Vision Day®, the acclaimed strategic planning program that has helped hundreds of people identify their passion to live an extraordinary life.A former corporate executive for companies such as Bankers Trust, Simon&Schuster and Pearson and board member of public and private companies, he is the co-founder of the Entrepreneur-to-CEO Mastermind that advises the owners of successful entrepreneurial ventures.  He is married to Debbie Phillips, the founder of Women on Fire®, and they live in Naples, Florida and on Martha's Vineyard. During our Conversation Rob and I discuss. The Importance of Clarity Moving Swiftly - Taking Action What's The Next Meaningful step or action? Making Transitions Writing Your Goals and more I know you'll enjoy the knowledge and insight Rob will share with us. Connect With Rob Berkley www.visionday.com and if it works www.womenonfire.com Connect With Me! Announcing the Voice Mail feature. Take a look at the orange button running along the right side of the screen -------->. Click the button and use your computer's microphone to leave me a message up to 90 seconds in duration. You might make the show! Resources Mentioned in This Episode: 3030 Task Management App. Link: http://3030.binaryhammer.com/ The Voice Over Marketing Mastermind Group In case you're thinking ... "Should I do this? Will this be worth it?" or something like that... Let me share a brief story with you about my own experience with Mastermind Groups.... I remember the first Mastermind Group I joined was $300 per month and I remember wondering how I would do it, but I also knew that I could benefit from having other people see opportunities in my business that I was too close to seeing for myself. It turned into one of the best decisions I ever made for my business. One idea from my Mastermind Group turned into a 6 figure business idea. I can't promise you'll have the same results. You will have to do some work. It will not be handed to you. But I CAN Promise you this: You will gain insights into your present business you've never had before. Opportunities you've never seen will be developed. You will enjoy working with and supporting others all with the mutual goal of growing and supporting each others businesses. I know once you are a member and participating in all the great ideas and exchanges from a mastermind group you will see it is well worth this investment. Click Here to learn more. Announcing "Meldawg's Book Club" Years ago after a station concert I was imbibing a few beers with some colleagues at local pub when they - for some unknown reason - started referring to me as... (Click here to read more) The Show Keeps GROWING! We’ve had 3908 downloads as of this writing! Thanks for continuing to spread the word! Recommended Resource! Do you spend your days (and nights?) staring at computer monitors and hand held devices? Have you noticed that it's affecting your vision? You know I'm BIG into peak performance and health/wellness. Z-health is the company that developed the training system that I use with my trainer to stay flexible. First and foremost, Z-health is a complete training system that puts you back in control of your own performance. By using the nervous system to rapidly "debug" your movement patterns, you can create lightning-fast improvements in performance. (Plus pain relief, injury prevention, and mindset.) As an educational company, the goal of Z-Health Performance is to help create professionals in the top 1% of their respective fields. They've recently developed a Product called "The Vision Gym" It is VERY Cool! If you're finding it harder to see then check this out... This IS an Affiliate Link.

Shop Amazon - Blockbusters Movies on Blu-ray and DVD "Amoredine," Soggy Towels Vs. Scratchy Towels, and Being Present. Plus... My Interview with Special Guest Dave Courvoisier Intro piece is a spoof spot I wrote and produced for a made up pharmace...

Note About this Episode's Opening Music: Here are the Lyrics to the last verse of the tune "Time Stand Still" by the band RUSH. I thought they were appropriate since we're moving from Summer into Fall... and boy does time fly! Summer's going fast, nights growing colder Children growing up, old friends growing older Freeze this moment a little bit longer Make each sensation a little bit stronger Experience slips away Experience slips away... The innocence slips away Lyrics by Neil Peart. Vocals by Geddy Lee and Aimee Mann. Drums by Peart. Bass and keyboards by Lee. Guitar by Lifeson Creating Wow Experiences for Your Clients... With a Shaving Kit? In Episode 1 of this podcast I talked about setting yourself apart from your competition and creating a "Godiva Zone" for your business. You do it in the way you present yourself and your services. How you set yourself apart. A few weeks ago I received a gift from a client of mine, Dr. David Scharf. I had sent some DVDs and CDs to David. I received a notice in my P.O. Box that I had a package waiting for me at the UPS Store that I needed to pick up. I like getting packages as much as anybody, so I drove over the next day and got the box. I opened it up to find this: It's a shaving kit from "The Art of Shaving" Look how they've taken something as mundane as your daily shaving routine and made it oh so classy. The box was wrapped with a ribbon. There was a note from my client, a brochure about the products, coupons, an invitation to join "The Brotherhood of Shaving" (very clever) and then, of course the products in the kit; shaving oil, a brush, lathering lotion and moisturizer. All packaged in a way like you still felt "like a guy." Kicks butt over the rows of bottles of shaving cream stacked on shelves in your local drugstore. It also was very kind and gracious of my client to send it to me. He was thoughtful. I was impressed. I wrote him a thank you note - not an email - a note. That's setting yourself apart. How can you do the same in your business? My Guest this Episode is Pat Flynn from Smart Passive Income Pat is a beloved thought leader in the areas of online entrepreneurship, digital marketing, and lifestyle businesses. He is routinely celebrated for his transparent leadership style and authentic principles. Pat overcame career adversity at an early age by finding his own path and true passion. Despite his success in business, Pat's greatest joys are spending time with his family and friends as well as helping inspire and educate others on how to succeed with their own entrepreneurial careers. Pat has been featured in The New York Times and Forbes Magazine for his accomplishments, and has recently been enjoying talking about his story and business strategies in front of large crowds at various conferences and events in the United States. In my conversation with Pat, we discuss: How You Can Create Passive Income for Your Business The Importance of Research before creating products and services Why you shouldn't worry about "Someone stealing your ideas." Pat's book: "Let Go" and the importance of having courage to go after what you want and more Contact Pat at: Smart Passive Income or Pat Flynn.me Pat Flynn's Best Selling Book "Let Go" Book Recommended by Pat Flynn This Episode is Sponsored by the Voice Over Virtual Conference. If you'd like to learn more about Voice Over Virtual, here's an affiliate link to the site: The Show Keeps GROWING! We’ve had 3194 downloads as of this writing! Thanks for continuing to spread the word! Recommended Resource! Do you spend your days (and nights?) staring at computer monitors and hand held devices? Have you noticed that it's affecting your vision? You know I'm BIG into peak performance and health/wellness. Z-health is the company that developed the training system that I use with my trainer to stay flexible. First and foremost,

Protecting Your Number One Business Asset... Your VOICE! My guest today is Dr. Ahmed Abdelal a speech language pathologist and we’ll be talking about the health of your voice. What the pitch of your voice may indicate for health problems How we communicate with pitch changes in our voice and how early we start to learn how to do this How Drs are using voice recordings to diagnose Parkinson’s Disease way in advance of other tests Peak hours for voice over performance Massage for your voice 3rd hand smoke!? How sleep repairs your voice and much more. I think you’re really going to enjoy it so please stay tuned for that. This Episode is Sponsored by the Voice Over Virtual Conference. If you'd like to learn more about Voice Over Virtual, here's an affiliate link to the site: The Show Keeps GROWING! We’ve had 2169 downloads as of this writing! Thanks for continuing to spread the word! Marketing Tip: Defining Your Target Customer To define your target customer, ask yourself "Who do you want to serve"? This is something I go into great detail in my presentation at the Voice Over Virtual, but defining who you want as your customer can do great things for your business. You can’t be all things to all people. Who do you like to be around? Who’s your ideal client? What interests do they have – hobbies? What do they read? Are they civic minded, politically active – which way – lib/conservative? Do they exercise? Create Paths of Entry Knowing this allows you to introduce these interests in your marketing and makes you more relatable to them. They share common interests and you’re more like them. People like to do business with people they know, like and trust. People like people who have similar interests. This is called a “Path of Entry” Drill Down For example, one of my interests is music – particularly rock music. To narrow it down further, progressive rock and ultimately the band Rush. Tangentially I love drumming and percussion because I play the drums. Anyone who knows anything about Rush, knows their drummer Neil Peart is probably one of the best rock drummers of all time. So, if you or someone else were to send me something that had information about drumming, or particularly the band Rush or Neil Peart, I would stop and pay attention to whatever that thing is. If you can relate on that level to a target audience you want to work with as clients you will do more business and you can charge more for a defined market rather than trying to appeal to everyone. Don't Appeal to the Masses A good example – most fast food burger places appeal to the masses and the sell a lot of burgers at really low prices. Mooo Restaurant on Beacon Hill in Boston isn’t about appealing to the masses. They’re gonna sell you yes… higher quality food, premium Single Malt Scotches and steaks at higher prices, but they’re also going to give you a fantastic dining experience and their marketing appeals to people who are willing to pay for that. And more importantly they know where to strategically place that marketing in places they know where their target audience will see it. Take some time and think about who you want to work with and define that. It’s huge. It also makes your business more fun and helps you to actually say no to people and opportunities that aren’t a good fit. Next episode I’ll tackle another marketing basic for you. If you have a question, or comment, please submit them here! Next episode I’ll tackle another marketing basic for you. If you have a question, or comment, please submit them at the episode at Voice Over MarketingPodcast.com Recommended Resource! Do you spend your days (and nights?) staring at computer monitors and hand held devices? Have you noticed that it's affecting your vision? You know I'm BIG into peak performance and health/wellness. Z-health is the company that developed the training system that I use with my trainer to stay flexible.

John Florian Discusses The Upcoming Voice Over Virtual Conference We have none other than John Florian, the founder of VoiceOverXtra.com as our guest today. We’ll be talking about the upcoming Voice Over Virtual – the online Voice Over Conference being put together and hosted by Voice Over Xtra. This event is going to be really cool so I know you’re going to want to learn all about it. I’m actually going to be a presenter at the Conference. John and his Marketing Director Martha Kahn reached out to me a while back and asked if I would put together a presentation and we’ll talk more about that in my conversation with John. It’s the first time I will be sharing this material. I’m going to be peeling back the curtain on some of the key strategies I’ve used to build my business. If you'd like to learn more about Voice Over Virtual, here's an affiliate link to the site. The Show Keeps GROWING! We’ve had 1555 downloads as of this writing and your comments have been very positive. Thanks for continuing to spread the word! I Get Email I received several  messages from folks saying they’re enjoying the podcast. Here’s one I received from Chris Thom of VoiceOverMonkey.com. Chris writes: Hey John, I just wanted to let you know that I'm really enjoying the podcast and the guests you have on. Since you've asked for feedback I thought I'd offer this. I know for myself and probably others out there if you could have one or maybe several episodes addressing VO marketing basics; coming up with a marketing plan, cold calling, etc. I know for myself when it comes to all this it feels a bit overwhelming in knowing where to start. Just a suggestion all in all I think you're doing a great job. - Chris Thom First of all, Chris thanks for listening and for your great note and the feedback. One thing that keeps coming to mind is you need to define “WHY” you’re in this adventure of starting and growing a voice over business? The “So That” Technique. Here’s a technique I learned a few years ago that helps people get to the root of their “why”. It’s called the “So That” technique. Here’s how it works. Sit with a friend or colleague and have them ask you the question “Why do you want to have a successful Voice Over business”? Give them your answer and have them ask you “So that…” and you answer that question For example your answer to Why you want a VO business may be: I enjoy doing character voices and I want to make money doing so. So that you can… I can make more money. So that you can… I can leave my current job So that you can… I can use my talents and gifts to earn an income to support my family So that you can… I can spend my time doing things I enjoy So that you can… I can spend more time with my kids You get the idea. It helps you really define why this is important to you. It may sound squishy, but if you don’t have that defined, all the marketing techniques and plans won’t be as effective than if you do have it defined. In a couple of episodes my guest is going to be Rob Berkley, the creator of Vision Day and we’re going to be talking all about this topic so you’ll want to stay tuned for that. Next episode I’ll tackle another marketing basic for you. If you have a question, or comment, please submit them at the episode at Voice Over MarketingPodcast.com Recommended Resource! Do you spend your days (and nights?) staring at computer monitors and hand held devices? Have you noticed that it's affecting your vision? You know I'm BIG into peak performance and health/wellness. Z-health is the company that developed the training system that I use with my trainer to stay flexible. First and foremost, Z-health is a complete training system that puts you back in control of your own performance. By using the nervous system to rapidly "debug" your movement patterns, you can create lightning-fast improvements in performance. (Plus pain relief, injury prevention, and mindset.)

My guest today is Tom Collins an expert in Direct Marketing. This interview is a bit different. I want to make a couple of points before we dive in. Tom does a lot in the direct response world. He did a lot of classified advertising. Try to see how the broader themes of how he approaches marketing can apply to marketing our voice over businesses. Key Themes to listen for: Each piece of marketing is designed to take your prospective client to the next step – answer their questions Don’t try to over leverage your marketing – Sometime people want one piece of marketing to do a lot of things, like attract a customer, answer objections and close business. That rarely happens Listen to how he talks about leveraging relationships and networks to position you in a way to take yourself out of being considered a “Voice Over Commodity.” Finally Tom talks about the importance of Mindset in growing your business and how some people hold themselves back from really growing their businesses because of where they place mental limits on their income. Tom has worked with some big names and big numbers. Some of the revenue figures he talks about when working with clients may make you shake your head. Don’t be intimidated by it. Listen to how he talks about mindset and how you can take your business to the next level. There are some great nuggets of info in our conversation and I know you’re going to want to listen to this show at least a couple of times and share it with your friends. Another thing Tom was on his cell phone and I think he called in from vacation to be on the show so big thanks to Tom for taking time away to do this. Tom Collins Resources and Contact Info Tom Collins' 8 Figure Business 8 Figure Bootcamp Announcements I’m happy to announce that I am going to be a presenter at the Voice Over Virtual Conference being put together by the folks at VoiceOverXtra.com. John Florian and his Marketing Director Martha Kahn reached out to me a while back and asked if I would put together a presentation. My presentation is going to be: How To Build a 6 Figure Voice Over Business: Without Spending Your Entire Day Auditioning On Line. I’m putting that presentation together now and it’s the first time I will be presenting it. I’m going to be peeling back the curtain on some of the key strategies I used to build that business during the presentation. Should be fun so I encourage you to watch VoiceOverXtra.com. for details on when and how you can register for that Virtual conference – it’s all happening on line, so this is exciting. And speaking of Voice Over Virtual, my guest for the NEXT episode is going to be John Florian himself the founder of VoiceOverXtra.com. and we’ll be talking all about the Voice Over Virtual Conference where you can learn about all their exciting plans. I’ve also lined up several interviews for upcoming episodes – we’ve got a lot of very smart and interesting people lined up so I hope you’ll stay tuned and spread the word. Recommended Reading The Slight Edge, by Jeff Olson - Here's a quick description from Amazon.com. "Why is it that some people make dream after dream come true, while others just continue dreaming and spend their lives building dreams for someone else? One simple reason: those that are "successful" have found their SLIGHT EDGE! The Slight Edge is not just another self-help, motivation tool of methods you must learn in order to make it up the path of success. It simply shows you how to create powerful results from the simple daily activities of your life, by using tools that are already within you. What do you need to make that happen? Discover that one thing that will help you achieve that goal, realize a life-long dream or propel you up the ladder to success. Once you've got it, then you will discover how your philosophy... creates your attitude... creates your actions... creates your results... creates YOUR LIFE!"

We have a fantastic guest on the program. His name is Jim Palmer also known as the Newsletter Guru and we’re going to be talking about the power of a great customer newsletter and how it can create better clients who spend more and generate referrals for your business.  I know you’re going to enjoy it. Jim Palmer is a marketing and business building expert and host of Newsletter Guru TV, the hit weekly Web TV show watched by thousands of entrepreneurs and small business owners. Jim is also the host Stick Like Glue Radio, a weekly podcast based on Jim’s unique smart marketing and business building strategies. Jim is best known internationally as ‘The Newsletter Guru’- the go-to resource for maximizing the profitability of customer relationships. Jim is the founder of Custom Newsletters, Incorporated, parent company of: No Hassle Newsletters  No Hassle Social Media  Success Advantage Publishing  Concierge Print and Mail on Demand  Custom Article Generator  Double My Retention  The Magnetic Attraction & Retention System Jim is also the acclaimed author of four great books: (Links to Books on Amazon.com Below) The Magic of Newsletter Marketing – The Secret to More Profits and Customers for Life Stick Like Glue – How to Create an Everlasting Bond With Your Customers So They Spend More,Stay Longer, and Refer More The Fastest Way to Higher Profits – 19 Immediate Profit-Enhancing Strategies You Can Use Today It’s Okay To Be Scared – But Never Give Up No Hassle Newsletters: http://www.thenewsletterguru.com/ Learn more about Jim at Http://www.GetJimPalmer.com Facebook: Http://www.facebook.com/thenewsletterguru Pinterest: Jim Palmer - The Newsletter Guru YouTube: Http://www.youtube.com/user/newsletterguru Twitter: http://www.twitter.com/newsletterguru Jim Palmer's Books  My First Amazon Kindle Book is NOW available Exclusively on Amazon Kindle! The Book is an Introductory Guide to the world of Voice Overs for people relatively new to Voice Over.  Or it's for people exploring the possibility of beginning a Voice Over career/hobby. Show Sponsors: Vision Day the 1 Day Strategic Planning Day for your life. Very powerful. I did one a few years ago and it has had a profound impact on my life and my business. You can find more information about Vision Day at Vision Day.com Thanks for Checking The Show Out! If you liked this podcast please subscribe to it by clicking one of the Subscribe options found in the upper right side of this page, so you’ll get notices of new episodes. Please share it with your friends and colleagues in the voice over world. Also, it would be a huge help if you’d like this podcast and rate it on iTunes to help keep it near the top of the list. Also, feel free to chare your comments and questions about this episode and future topics you’d like discussed. Also, if you’d like more information on coaching and mastermind group opportunities where we focus on growing your business, feel free to drop me a line at my cyber assistant’s email address at Mike@JohnMelley.com. Thanks for listening. Now go out there and share your voice with the world! All written and recorded content associated with the Voice Over Marketing Podcast are ©2013 AR Enterprises Co., Inc. d/b/a John Melley Voice Overs & Production. All other trademarks and copyrights are property of their respective owners. Disclosures: There are links to different items and sponsors on this and other pages on this site. If you click on them and make a purchase I may earn a commission from them.  

Episode 3: The guest on Episode 3 is Greg Elwell, a writer and thought leader helping content marketers grow their businesses. I had a great conversation with Greg that I know you’re going to get a lot from. We talk about being authentic with yourself and your clients to grow a business you enjoy. We also discuss treating yourself as your customer – but not in the way you might initially think. There are some terrific nuggets in our conversation that I really think you’ll enjoy, so please stay tuned for that. Boston Marathon: If you’d like to do something for the wounded or their families, please join me and consider making a donation to One Fund Boston.org. All the money raised will go directly to the survivors and families of those killed. As of this posting it has raised more than $27 million in 2 weeks since the attacks. Truly remarkable. Here’s a link to One Fund Boston.org Thank You! Greg Elwell's Contact Information: Greg's Website: http://b2binbound.com Link to Greg's Expert Interviews Podcast: http://www.b2binbound.com/podcast/ Twitter: @gregelwell https://twitter.com/gregelwell Resources Mentioned: Early to Rise Amazon Kindle book: My First Amazon Kindle Book is NOW available Exclusively on Amazon Kindle! The Book is an Introductory Guide to the world of Voice Overs for people relatively new to Voice Over.  Or it's for people exploring the possibility of beginning a Voice Over career/hobby. Tattly Designy (temporary tattoos, started as a “side project”) http://tattly.com This might be an interesting/inspirational link to share. It’s Tina Ross Eisenberg’s talk about side projects (one of which was Tattly): http://www.swiss-miss.com/2012/05/my-typo-sf-talk.html Show Sponsors: Vision Day the 1 Day Strategic Planning Day for your life. Very powerful. I did one a few years ago and it has had a profound impact on my life and my business. You can find more information about Vision Day at Vision Day.com Thanks for Checking The Show Out! If you liked this podcast please subscribe to it by clicking one of the Subscribe options found in the upper right side of this page, so you’ll get notices of new episodes. Please share it with your friends and colleagues in the voice over world. Also, it would be a huge help if you’d like this podcast and rate it on iTunes to help keep it near the top of the list. Also, feel free to chare your comments and questions about this episode and future topics you’d like discussed. Also, if you’d like more information on coaching and mastermind group opportunities where we focus on growing your business, feel free to drop me a line at my cyber assistant’s email address at Mike@JohnMelley.com. Thanks for listening. Now go out there and share your voice with the world! All written and recorded content associated with the Voice Over Marketing Podcast are ©2013 AR Enterprises Co., Inc. d/b/a John Melley Voice Overs & Production. All other trademarks and copyrights are property of their respective owners. Disclosures: There are links to different items and sponsors on this and other pages on this site. If you click on them and make a purchase I may earn a commission from them.

In this episode I share some thoughts about “Attitude and success” and Association - Who you "hang around with" and how it can affect your success. I also interview Voice Over Talent and Attorney, Derek Chappell about social media and Twitter and ways that he’s used them to grow his voice over business. Thoughts on The Power of Association I heard marketing expert Frank Kern speak a couple of years ago and he talked about the importance of hanging out with the right people to help you achieve your goals. His example? "If you hang out with a bunch of crackheads long enough, eventually you're going to say 'Hey, let me try some of that stuff.' and BAM you're a crackhead." Studies show that your income is the average of the 10 people you spend the most time with. We're social creatures so we tend to morph to the groups we spend the most time with. If you want to run a marathon, then it's probably not a wise idea to spend a lot of time with people who spend their free time online in the basement playing video games 'til all hours of the morning while snacking on junk food. If you want to quit smoking, it's probably best to spend less time with those around you who still smoke. If you want to start making more money, then it's probably a good idea to start spending more time around folks who make more than you do. This can be tough to do, particularly when close friends and family members start seeing you make changes. React they will. Some positively and some negatively. Derek Chappell's Interview Resources Here are the links to Derek Chappell's web site and some of the social media tools that he uses and discusses during the interview. Derek's Web Sites and Social Media Pages: website: www.thevoiceofyourbusiness.com blog: www.thevoiceofyourbusiness.com/blog Voiceover BlogTalk: http://www.scoop.it/t/voiceover-blogs Facebook: https://www.facebook.com/thevoiceofyourbusiness Twitter: https://twitter.com/DerekChappell Social Media Tools: Yoono is free software that allows you to connect and share with all your social networks and instant messaging services in one place. http://www.yoono.com Enhance your social media management with HootSuite, the leading social media dashboard. http://www.HootSuite.com Thanks for Checking The Show Out! If you liked this podcast please subscribe to it by clicking one of the Subscribe options found in the upper right side of this page, so you’ll get notices of new episodes. Please share it with your friends and colleagues in the voice over world. Also, it would be a huge help if you’d like this podcast and rate it on iTunes to help keep it near the top of the list. Also, feel free to chare your comments and questions about this episode and future topics you’d like discussed. Also, if you’d like more information on coaching and mastermind group opportunities where we focus on growing your business, feel free to drop me a line at my cyber assistant’s email address at Mike@JohnMelley.com. Thanks for listening. Now go out there and share your voice with the world!

Are You a Commodity? I was recently at a Marketing Conference and during one of the sessions the presenter asked an interesting question. The question was: “Are you a commodity?” Nobody likes to think about themselves as a commodity, but then to rub it in further he asked 2 more questions that determined whether you/your business is a commodity or not. What were the two questions? What are the Top 5 services you provide to your clients? And… does your competition provide those same services? If the answer is yes, alas you are a commodity. (You should have heard the groans.) Does that mean we are doomed to be equated with bushels of wheat, or barrels of oil? H-E-ck NO! In this Episode You Will Learn: How To Differentiate Your Voice Over Business from Others Get the Keys to Unlock Your Pricing from "Lowest Bid Wins" Develop Your Unique Selling Proposition How to Create Your "Godiva Zone" 4 Questions to Ask Yourself to Create Loyal Clients and Raving Fans and Much More For Access to the Original Article this episode was based on, please click here. For more information about John Melley, Please visit: JohnMelley.com