Summary: Protecting Your Number One Business Asset... Your VOICE! My guest today is Dr. Ahmed Abdelal a speech language pathologist and we’ll be talking about the health of your voice. What the pitch of your voice may indicate for health problems How we communicate with pitch changes in our voice and how early we start to learn how to do this How Drs are using voice recordings to diagnose Parkinson’s Disease way in advance of other tests Peak hours for voice over performance Massage for your voice 3rd hand smoke!? How sleep repairs your voice and much more. I think you’re really going to enjoy it so please stay tuned for that. This Episode is Sponsored by the Voice Over Virtual Conference. If you'd like to learn more about Voice Over Virtual, here's an affiliate link to the site: The Show Keeps GROWING! We’ve had 2169 downloads as of this writing! Thanks for continuing to spread the word! Marketing Tip: Defining Your Target Customer To define your target customer, ask yourself "Who do you want to serve"? This is something I go into great detail in my presentation at the Voice Over Virtual, but defining who you want as your customer can do great things for your business. You can’t be all things to all people. Who do you like to be around? Who’s your ideal client? What interests do they have – hobbies? What do they read? Are they civic minded, politically active – which way – lib/conservative? Do they exercise? Create Paths of Entry Knowing this allows you to introduce these interests in your marketing and makes you more relatable to them. They share common interests and you’re more like them. People like to do business with people they know, like and trust. People like people who have similar interests. This is called a “Path of Entry” Drill Down For example, one of my interests is music – particularly rock music. To narrow it down further, progressive rock and ultimately the band Rush. Tangentially I love drumming and percussion because I play the drums. Anyone who knows anything about Rush, knows their drummer Neil Peart is probably one of the best rock drummers of all time. So, if you or someone else were to send me something that had information about drumming, or particularly the band Rush or Neil Peart, I would stop and pay attention to whatever that thing is. If you can relate on that level to a target audience you want to work with as clients you will do more business and you can charge more for a defined market rather than trying to appeal to everyone. Don't Appeal to the Masses A good example – most fast food burger places appeal to the masses and the sell a lot of burgers at really low prices. Mooo Restaurant on Beacon Hill in Boston isn’t about appealing to the masses. They’re gonna sell you yes… higher quality food, premium Single Malt Scotches and steaks at higher prices, but they’re also going to give you a fantastic dining experience and their marketing appeals to people who are willing to pay for that. And more importantly they know where to strategically place that marketing in places they know where their target audience will see it. Take some time and think about who you want to work with and define that. It’s huge. It also makes your business more fun and helps you to actually say no to people and opportunities that aren’t a good fit. Next episode I’ll tackle another marketing basic for you. If you have a question, or comment, please submit them here! Next episode I’ll tackle another marketing basic for you. If you have a question, or comment, please submit them at the episode at Voice Over MarketingPodcast.com Recommended Resource! Do you spend your days (and nights?) staring at computer monitors and hand held devices? Have you noticed that it's affecting your vision? You know I'm BIG into peak performance and health/wellness. Z-health is the company that developed the training system that I use with my trainer to stay flexible.
