Summary: You're a lawyer--or a realtor--or an accountant--or a marketing consultant. Should you have your own Facebook fan page (now known as having people "like" your brand)? Marketing strategy expert Dorie Clark says oftentimes, the right answer is no. Learn more about leveraging Facebook to build your brand and enhance your marketing. These remarks are taken from Dorie Clark's recent workshop at the Cambridge Innovation Center, in a talk moderated by Joe Grafton of Somerville Local First. Visit www.dorieclark.com.
