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This Week in Location Based Marketing (Audio) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing show

Summary: Welcome to episode #207. On the show: Bionym pioneers wearable payments; Factual teams with EQ Works; Digital Element partners with Skyhook; Adsquare raises $4.3M; The NHL is testing virtual Dasherboards; Tip.ly makes tipping a visual thing; Clear Channel offering free content in Singapore; Copresence brings peace to Android and iOS sharing; Boxpark does the pop-up mall; Cloth tells you what to wear; Netflix gets creative with GIFs. Our resource of the week looks at the impact of Apple Pay on Whole Foods.