This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

Welcome to episode #169. On the show: Top stories of the week include Sears offering curbside pickup; Amazon launching Flow; Virgin America's new in-air social network; Augmented reality on the bus; Royal Caribbean solves windowless cabins; Museum of Contemporary Art in Chicago's interactive billboard; Localytics brings in $17M in funding; Yahoo! partners with Yelp. The Mobile Minute with Chuck Martin examines the impact of passive data collection. Our app of the week is TouchRoom. Our Resource looks at how location-based marketing delivers ads to in-store shoppers. Our special guest is blogger and author Greg Hickman of Mobile Mixed who brings tactical advice on SMS marketing.   Full show notes can be found here: http://untether.tv/2014/twilbm-169-the-mile-high-social-club/

Welcome to episode #168. On the show: The top 8 most relevant stories during the past week in location and contextual based marketing including stories from Microsoft, Foursquare, Shopcloud, Ryerson, NTT and Dwango, Nokia and GloveLove, PlaceIQ and Rentrak TV, ShopRite and PayNearMe. Our mobile minute with Chuck Martin examines what 77% of consumers want in return for their location data. Our app of the week is Spo.tt Messenger. Our resource confirms that location is the new currency of marketing. Our special guest is Mikhail Damiani of Blue Bite.   Detailed show notes can be found here: http://untether.tv/2014/twilbm-168-microbingsquare/

Welcome to episode #167. On the show: Toshiba's smartphone-linked signage; The Hello Lamp Post project gives voice to the inanimate; AT&T partners with Sabre; Google patents the transportation-aware ad; AdTile's new reward-based motion ads; Quest brings in $500K to take on Jelly; HandUp helps the homeless in SFO. Our Mobile Minute with Chuck Martin ponders the need of store hours in the age of mobile; Our app of the week is Mynd Calendar; Our special guest is newly-acquired Donna founder Kevin Cheng.   Full show notes can be found here: http://untether.tv/2014/twilbm-clxvii-167-smsing-the-homeless/

Welcome to episode #166. On the show: Your food will text you its expiry date; The Wireless Registry launches; Source Metrics attributes online ads with offline buys; Nearbytes lets you pay by sound; Banjo 4.0 hits the street; Ricoh plays catch up with Clickable Paper; The Sacramento Kings put Google Glass on the floor. Our Mobile Minute with Chuck Martin highlights some store traffic research by Euclid. Our app of the week is SportChaser. Our resource of the week pokes some fun at location based marketing.   Full show notes can be found here: http://untether.tv/2014/twilbm-166-glass-on-the-floor/

Welcome to episode #165. On the show: Nest takes the cash; Park at my garage is the AirBnB of parking; Gilbarco Veeder-Root acquires Outcast Media to build the pump of the future; Juice Mobile acquired Gauge Mobile; WillCall adds your bar tab at the club. Our mobile minute with Chuck Martin highlights the NFC-TV from NRF; Our app of the week is My Permissions; The resource looks at what consumers REALLY think; Our special guest is Paul Madsen of Ping Identity on the Internet of Things.   For full show notes, visit here: http://untether.tv/2014/twilbm-165-nest-takes-the-cash-willcall-pays-your-tab-and-how-much-is-your-laneway-worth/

Welcome to episode #164. On the show: Location-based condom finder from Skore of India; EClips changes the coat check; YP.com buys Sense Networks; Digby launces LocalPoint 2.0; Chevrolet partners with Priceline to offer hotels on the go; Biz Stone releases Jelly on the world; Our Mobile Minute with Chuck Martin looks at the car as the ultimate location commerce medium; Our app of the week is Packnada for the travel crowd; Our resource of the week answers the question of what is your price to give up your location; Our special guest of the week is Lawrence Coburn of DoubleDutch.   Full show notes can be found here: http://untether.tv/2014/this-week-in-location-based-marketing-164-of-condoms-coat-checks-and-jellys-biz-lawrence-coburn-of-doubledutch/

Welcome to episode #163. On the show: Canadian University sends vodka-powered text messages; Strongbow embeds RFID chips in bottle caps; Cafe owners getting sued for background music in Australia; Moto X gives print a dose of interactivity; The Merit Shop makes you sing and dance for product; Tata taps your smartphone for usage based insurance. Our Mobile Minute with Chuck Martin looks ahead to CES; our app of the week is Openbay; Our resource of the week deciphers why customer service is more important than advertising; Our special guest is David Rush, founder of Earshot.   Full show notes are available here: http://untether.tv/2014/this-week-in-location-based-marketing-163-vodka-powered-smoke-signals/

Welcome to episode #162. On the show: We take a look back at our 2013 predictions and forecast what is to come in 2014 including the companies we feel will flare and falter.   Full show notes can be found here: http://untether.tv/2013/this-week-in-location-based-marketing-162-ten-thousand-predictions-for-2014/

Welcome to episode #161. On the show: KLM launches LocalEyes; Borderlands 2 adds in-game QR codes; Capital One partners with Push Point Mobile; Highlight launches 2.0; Mother's Sense does good marketing; Apple files patent for restaurant ordering and reservations; C1 Cafe delivers food through pneumatic tubes. Our resource of the week looks at Twitter's impact on Radio. The Mobile Minute with Chuck Martin focuses on Applebee's move to at-table tablets. The app of the week is Google Location History Browser and the special guest is Lou Mintzer, VP Product Development at HomeSnap.   For full show notes, visit here: http://untether.tv/2013/this-week-in-location-based-marketing-161-let-there-be-power/

Welcome to episode #160. On the show: We are LIVE from MoDevEast in Washington DC. University of California Berkeley tests image-based indoor location; Qualcomm’s Gimbal sensors hit the street; Westjet surprises and delights the world; Mojiva partners with Retailigence; Tetley tests holographic help; Argo Tea uses Twitter for barista tips; Pitney Bowes partners with Twitter. Our Mobile Minute with Chuck Martin looks at what we do with our phones while in the store. The Resource of the week features INC Magazine’s Wearable Computing Boom. Our funding news focuses on Momenfeed, Estimote and Shopify. Our special guest is Barg Upender, founder of Mobomo.   For full show notes visit here: http://untether.tv/2013/this-week-in-location-based-marketing-160-live-from-modeveast/

Welcome to episode #159. On the show: Singtel soft-launches their shopping app Lyke; PayPal partners with OrderBird in Germany; Amazon's Air Drone delivery service; Texas Instruments patents indoor location; Apple buys Topsy; Tantrum Street launches Cartwheel register; Mazda partners with PlaceIQ. Our mobile minute with Chuck Martin highlights Black Friday and Cyber Monday mobile stats. Our featured app is Eye Got You Covered. Our special guest is Marc Castrechini, VP Software Development of Merchant Warehouse.   Full show notes can be found here: http://untether.tv/2013/this-week-in-location-based-marketing-159-orderbird-topsy-and-flying-delivery-drones/

Welcome to episode #158. On the show: Toronto-based Flybits builds context into directions for the City of Ottawa; PropertyShark maps toxic materials in New York City; British Airways marries planes and billboards; Bon-Ton goes all Agent 99 on us with NFC shoes; Placecast works with Aha Radio to bring context to deals; Rehabstudio gives us the storefront of the future. In our Mobile Minute, Chuck Martin gives us the different shopping habits of PC and mobile users; Our resource of the week focuses on the difference between NFC and QR codes; Our app of the week is SilverIMP from Scotland; Our special guest is VistarMedia co-founder Jeremy Ozon.   Full show notes can be found here: http://untether.tv/2013/this-week-in-location-based-marketing-158-location-based-toxic-sludge/

Welcome to episode #157. On the show: Placecodes helps you find your Friendly's ice cream; Macy's deploys ShopBeacon from ShopKick; PlaceIQ announces PIQ and PreVisit; Pinterest adds Place Pins; Bombsquare opens your city to virtual war against real friends; Philips and Desso create light transmissive carpet. Our mobile minute with Chuck Martin looks at the impact mobile and location will have on Black Friday; Our app of the week is Spraffl from Scotland; Our resource of the week shows that we are more apt to give up our location than our browsing history; Our special guest is James Smith, Chief Revenue Office at Verve Mobile.   Full show notes are available here:   http://untether.tv/2013/this-week-in-location-based-marketing-157-of-beacons-previsits-and-location-based-bombs/

Welcome to episode #156. On the show: Our 3rd anniversary jamboree; Find a bar that is "your team" friendly with SportsBee; Google Outside in London; Google Ingress coming to LAX & JFK; Free subway tickets in Moscow; Coca-Cola inspires you to take the stairs in Brazil; Proximiti uses location based notifications to help OCBC bank branches in Singapore; Free electricity at the Coffee Bean & Tea Leaf. Our Mobile Minute with Chuck Martin shows that consumers still like stores. Our app of the week is dashboard augmented reality company Hudway. Our resource of the week looks at modern retail. Our guest this week is Patrick Reynolds of Triton Digital talking about the impact of iTunes Radio and what it means for 2014. Plus, a new feature called "Our Take" on Snapchat's decision to walk away from $3B from Facebook and the backlash over Instagram's $1B acquisition 18 months after the fact. Happy birthday to us!   For full show notes, visit here

Welcome to episode #155. On the show: Decawave brings indoor location accuracy down to 10cm; Tesco face-scans and targets ads in 450 gas stations in the UK; Amazon payments brings location-based ads; Drinks4You rolls out a loyalty card for bars while Drink Advisor Bar Finder helps find your next drink; AutoTrader partners with Chatmeter to help marry social and local; L'Oreal hopes to sell product in the subways of New York City. Our Mobile Minute focuses on the increasing customer service demands brought on by mobile. Our product of the week is Knock. Our resource of the week looks at using mobile to attract and retain customers. Special guest this week is Janet Hawkins of Opterus.   Full show notes can be found here.