This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

Welcome to episode #154. On the show: Spindle brings payments to K-Cups in the office; Mozilla launches an open source location service; Tide tries to DOOH up their Halloween Vines; Aptilo launches ad-supported free WiFi in Peru; ESRI's Geography of Horror; Google maps Arlington National Cemetery; Yihaodian launches 1000 augmented reality stores. Plus, our resource of the week looks at cross screen as the new "mobile first"; The app of the week is Findery; Our mobile minute featuring Chuck Martin explores the in-store opportunity and our special guest is Pete Erickson, founder of Modev and Disruptathon.   Full show notes can be found here: (http://untether.tv/2013/this-week-in-location-based-marketing-154-all-your-locations-are-belonging-to-us/)

Welcome to episode #153. On the show: Canadian company DMTI acquired by NeoPost; Superpedestrian to commercialize the Copenhagen Wheel; Square up against the patent wall; Privacy's voice gets stronger with the Future of Privacy Forum and Chuck Schumer; iZettle let's you pay the homeless with your credit card; Location based CPR assistance arrives; Bytelight raises their series A round; Our resource of the week focuses on WiFi's impact on retail. Chuck Martin talks about relevance in our Mobile Minute and our special guest is Sonny Vu, CEO of Misfit Wearables, makers of the Shine.   Full show notes can be found here: http://untether.tv/2013/this-week-in-location-based-marketing-153-credit-cards-now-accepted-by-the-homeless/

Welcome to episode #152. On the show: Zumigo uses location to combat payment fraud from the phone; Mobiquity Networks brings proximity marketing to broadway; Shazam breaks into bricks and mortar; Trafi helps map the unmapped; Google gets deeper into NSA territory; Asda brings 3D printing to the grocery store. Our special guest is Karl Martin, founder and CEO of Nymi - makers of the wearable ECG device used for identification. Our resource of the week looks at the upcoming wearables market explosion.   Full show notes can be found here

Welcome to episode #151. SpyMeSat makes it easier to know when to wear your aluminium hat; Retailigence brings offline pickup to online purchases; Jack in the Box uses time as a marketing factor with Pandora; Netclearance lets you do indoor location with WiFi and BLE; Disney harvests energy from your finger; Fooda brings hyper local food into your offices. Plus Chuck Martin reminds us that it will be another mobile Christmas in our Mobile Minute; The most effective local mobile targeting strategy in our resource of the week; Run to the beat of the right song with our app of the week, TempoRun; Special guest Dave Roesch of the Atlantic City Convention and Visitors Authority teaches us how cities should be using location based marketing.   Complete show notes can be found here

Welcome to episode #150. Rogers has a busy week launching alerts and partnering with Sprint on the connected car; Citi Field tests Apple's iBeacon; Placeable helps you "Plot" your data; Metaio gives us car manuals in Google Glass; Footlocker gives you 46 quadrillion shoe choices; EyeQuant raises money to take eye tracking into the real world. Our mobile minute with Chuck Martin focuses on how mobile payments will be a more natural part of our day; Our resource of the week is an infographic entitled Mobile Commerce is Growing; Our special guest is Jonathan Treiber, CEO of RevTrax.   Full show notes can be found here.

Welcome to episode #149. On the show: DoubleDutch closes $10M and regroups; Dying for a Stella? There's a (new) app for that; WordLogic Reach launches; Millennial Media partners with Placed and Neustar and, boom, value is created; Joingo Places launches (and we wish it would stay just above the stratosphere); Gap lays out their "three screen" strategy and come SO close. Our Mobile Minute with Chuck Martin focuses on the future of retail search. Our special guest is Cree Lawson, founder and CEO of Arrivalist. The resource of the week takes a look at public safety as the killer app for location based services.   The entire show notes with links and time codes can be founder here.

Welcome to episode #148. On the show: We get some insight from Asif's trip to Europe; Facebook uses your data to help carriers market to you better; Zipments proves we are in a bubble by raising $2.25M; ExactTarget moves into location; ESA partners with DMTI; SpeakGeo launches; Intersec gets their Weve on; Bump acquired by Google. Featuring A Mobile Minute with Chuck Martin on B2B companies finally understanding mobile, special guest David Shalaby of TapTrack on the future of NFC, our resource of the week - a Lowe's case study and app of the week Basewarp.   Show notes can be found here

Welcome to episode #147. On the show: Placecast's new mobile ad platform; Bing partners with Local Corp; Audi brings public desire and reward to the Mini in London; Estimote powered by iBeacon is just the start of the mote world; Coca-Cola's Positivity Wall; PayPal taking their hands-free payments to the masses; The Pew report on location based services is revealing; Chuck Martin's Mobile Minute gives us the Cool vs. Creepy scale for location based marketing.   - Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show. A Mobile Minute with Chuck Martin: The Cool Vs. Creepy Scale In Mobile Shopping (24:50) Location fascination of the week: Rove by Zetrip (7:13) Top news of the week 1. Placecast’s new mobile AD play (10:23) 2. Bing partners with Local Corporation (15:00) 3. Audi’s Mini “Here’s to you” campaign in London (20:08) 4. Estimote + Apple iBeacon (27:46) 5. Coca-Cola’s positivity wall map (36:12) 6. PayPal tests hands free payment (39:50) Resource of the week: Pew Location Based Services report (46:15)

Welcome to episode #146. On the show: Nymi uses your heartbeat as a password; OnOurRadar enables on-the-ground reporting in emerging economies; Toopher uses location as authentication; Microsoft acquires Nokia but not the juicy parts; Gucci partners with Google Maps for store walkaround in Milan; AirPatrol launches ZoneAware WiFi. Plus our Mobile Minute with Chuck Martin on the emerging market for shopper segmentation based on device; ACE Hardware's successful in-store basket conversion; and special guest Ryan Golden of Moasis.   Show highlights: A few announcements - Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show. Special Guest: Ryan Golden, co-founder and CEO of Moasis (28:45) A Mobile Minute with Chuck Martin: Segmentation by device is coming (4:45) Location fascination of the week: The history of 10,000,000 buildings in the Netherlands as an interactive map(7:30) Top news of the week 1. Nymi – turns heartbeat into password (10:41) 2. OnOurRadar.org – training reporters in emerging economies. (19:20) 3. Toopher.com using location as 2-factor authentication (location-based mobile audience targeting) closes $2M (25:50) 4. Microsoft acquires Nokia – but the real story is what they DIDN’T get (36:45) 5. Gucci partners with Google Maps to map the inside of their Milan store (44:10) 6. AirPatrol launches ZoneAware WiFi (49:15) Resource of the week: ACE Hardware converts 49% of in-store shoppers with incentive – also increase average basket size almost 3X (52:30)

Welcome to episode #145. On the show: Foursquare’s proactive recommendations; McDonalds’ NFC Happy Table; Ubimo closes $2m; The PGA Tour partners with Xirrus for outdoor WiFi; JDS Uniphase launches Location Insight Services; 7Eleven invests in Belly with Andreessen Horowitz. Plus our featured app is CO Everywhere, our mobile minute with Chuck Martin looks the biggest threat to your mobile strategy and our special guest is journalist and author Nora Young.   Special Guest: Nora Young, author (The Virtual Self: How Our Digital Lives Are Altering the World Around Us) and journalist (25:00)   A Mobile Minute with Chuck Martin: The biggest threat to your mobile strategy is… (4:25)   Location fascination of the week: CO Everywhere (7:50)   Top news of the week   1. Foursquare turning over a new leaf with proactive recommendations (12:12) 2. McDonald’s NFC Happy Table in Singapore (18:20) 3. Ubimo (location-based mobile audience targeting) closes $2M (22:05) 4. PGA Tour partners with Xirrus for outdoor WiFi (36:30) 5. JDS Uniphase launches location insight services (40:40) 6. 7Eleven invests in Belly 12.1M with Andreessen Horowitz (44:50)   Resource of the week: Top 100 Geospatial influencers (49:55)

Welcome to episode #144. On the show: Google patents your gaze (and a little latent pre-searching on the side); GoDaddy acquires Locu; Coors Light’s Refresh the Night campaign; Placeable emerges from LocationInsight to normalize location data for enterprises; Coca Cola uses location to help charities with Movement for a Movement campaign; Nuance launches their talking ads in Sweden; Apple acquires Embark; Google chokes on Yahoo!’s dust; Chuck Martin looks at the plight of the QR code; What are the differences between North American and Europe when it comes to location based services?   A Mobile Minute with Chuck Martin: Scanbuy and the plight of QR codes (27:35)    Location fascination of the week: Clinch (6:08)   Top news of the week   1. Google's "Pay Per Gaze" (10:50) 2. GoDaddy acquires Locu  (15:45) 3. Coors Light "Refresh the Night" campaign (20:15) 4. LocationInsight becomes Placeable (23:52) 5. Coca Cola "Movement For A Movement" campaign (30:38) 6. Nuance's "talking ads" (34:56) 7. Apple acquires Embark (43:10)   Resource of the week: Location based services Europe vs North America (52:50)

On the show: Google launches Carousel visual search; Renew London smart recycling bins are sniffing your MAC address; Millennial scoops up JumpTap; Tour Sicily with the San Pellegrino robot; Placed trying to morph into the ComScore of the real world; Riding the payment waves without batteries; Special guest Alex Kottoor of Siamese Systems talks mobile CSI; Chuck Martin and our Mobile Minute on who is benefiting from the mobile retail war; Infosys data on what consumers will share to get a personalized deal from retailers; App pick of the week is MixBit   - Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show. Featured Guest: Alex Kottoor of Siamese Systems (27:35) A Mobile Minute with Chuck Martin: Who is benefiting from the mobile retail war? (6:00) Location fascination of the week: MixBit (9:00) Top news of the week 1. Google launches Carousel (15:08) 2. Renew London recycling bins grabbing MAC addresses create public privacy outcry (18:40) 3. Millennial buys JumpTap (24:40) 4. San Pellegrino providing tours of Sicily via robots (36:40) 5. Placed evolving to be ComScore for the real world (40:50) 6. Wireless communication without batteries (44:55) Resource of the week: Infosys – 93% Of Consumers Would Share Personal Data In Exchange For Customized Offers (49:18) This episode is sponsored by PubNub You can sponsor this show by clicking heremailto:rob@untether.tv

On the show: WillCall raises money and looks to be the Square for concerts. Spotsetter launches (and we wonder why). Pizza Hut goes responsive with Amaze. Tradus brings location to online product search. Geolog helps conserve battery power through smart GPS use. Bytelight launches their Light Field Communications Reader. iOS 7 will track your every move. Wistia co-founder Chris Savage on location and video. Chuck Martin on getting a better deal by carrying a mobile device. PayPal's Q2 look at the impact of location based marketing.   A few announcements - Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show. Featured Guest: Chris Savage Wistia (30:00) A Mobile Minute with Chuck Martin: Are mobile shoppers getting better deals? (7:30) Location fascination of the week: Hulafrog (9:36) Top news of the week 1. WillCall raises $1.2M to be the Square for concerts (13:30) 2. Launch of SpotSetter (20:13) 3. Pizza Hut and Amaze deliver new responsive website (23:05) 4. Tradus location-based marketplace – find the product near me (26:00) 5. Geolog helps save your battery thru smart GPS for Android (35:15) 6. Bytelight launches Light Field Communications Reader (38:35) 7. iOS 7 and location tracking (42:25) Resource of the week: PayPal – Location-Based Mobile Advertising: Q2 Highlights (48:15)

On the show today: Foursquare sells your data – finally! Apple uses location to conserve your battery power. Inglot creates the ultimate video shadow box display. Coupons are making their post-recession comeback. Chuck Martin talks the mobile web retail push in our mobile minute. Jon Rosen of iInside is our special guest.   - Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show. Featured Guest: Jon Rosen of iInside (18:15) A Mobile Minute with Chuck Martin: The mobile web retail push (3:05) Mobile fascination of the week: Spott Messenger (6:05) Top news of the week 1. Foursquare partners with Turn to sell ads based on your data (7:45) 2. Mobilink + Train Of Thought launch SmartPush in India & Rogers partners with Shopalerts in Canada (12:03) 3. The LBMA partners with the OGC – press release (16:22) 4. Apple’s location-based battery system patent (story) (30:40) 5. MonsterMedia buys LocaModa (34:10) 6. Inglot deploys AOPEN transparent digital signage cases in the Netherlands (35:50) Resource of the week: Coupons are making a comeback (41:40)

On the show today: YFind is acquired by Ruckus Wireless; Weston Expressions launches Linkett to connect smartphones with dumb screens; Cineplex expands their out of home reach by acquiring EK3 Technologies; Timehop raises $3million; Imersia brings Epic to life in New Zealand; Garmin brings HUD to the dashboard; AudioVox partners with AT&T for on-board auto diagnostics. Plus a Mobile Minute with Chuck Martin, our resource of the week on Showrooming and special guest Tyler Bell of Factual.   Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show. Featured Guest: Tyler Bell of Factual (26:00) A Mobile Minute with Chuck Martin: The retail quest for the mobile cookie? (10:08) Mobile fascination of the week: Everlapse (6:30) Top news of the week 1. YFind acquired by Ruckus Wireless (12:40) 2. Weston Expressions launches Linkett (16:00) 3. Cineplex to acquire EK3 Technologies (21:25) 4. Timehop raises $3M (38:40) 5. Imersia + 20thCenturyFox + Westfield Malls (46:53) 6. Garmin’s take on the dashboard HUD (51:55) 7. AudioVox and AT&T automobile on-board diagnostics (57:08) Resource of the week: Showrooming numbers (62:00)