This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

Welcome to episode #259. On the show: Jet.com entices employees with virtual reality; Uber partners with TomTom; PillPack wraps pills in location; PriceLocal launches in Charlotte; SingPost opens a mall; Coke's Wish In A Bottle campaign; Google Maps go all in on offline; Verve partners with Moat; Blippar's British poppy appeal campaign; Spotify recommends nearby concerts. Our research is from Localytics: Users want more mobile personalization and location is the key.

Welcome to episode #258. On the show: A fleet of starship...delivery robots; LISNR raises $$; Amazon kills product dead; MediaSignage geotargeting moving vehicles; Rodilla gives away lunch; Facebook let's brands know who's nearby; Walgreens marries rewards and Apple Pay; Apple testing new indoor survey app; Google puts DoubleClick on billboards; SweetIQ collects some bucks; What3Words inside of ESRI. Our resource of the week is the GeoFeedia case study on Sports World Chicago.

Welcome to episode #257. On the show: Tommy Hilfiger brings VR to the store; eeGeo launches global 3D mapping platform; MLB using SnapChat geofilters for the World Series; Taggalo blends beacons with facial recognition; Sochat lets you text anyone nearby; Lowe's opening a hardware store in space; Sears introduces you to experts; IBM to acquired the Weather Network's digital business; Thinknear introduces GeoVideo; Facebook adding location-based notifications tab. Our resource is the white paper Navigating Location Based Marketing.

Welcome to episode #256. On the show: Zikit's now or never coupons; Paying with sounds; Short stories by ShortEdition; Unmapped; Pixie; Google's shopping insights; UNICEF Kid Power with Target; Uniqlo's U-Mood; GPS-based metering in NYC; MapQuest's refresh; Gimbal whitepaper - Unlocking the future of OOH.

Welcome to episode #255. On the show: Pinterest says location for every pin; Westfield and Commbank beacon Australia; Get yer booze really easy see from Drinkeasy; Cat mapping; MoveLoot does the heavy lifting; Pikato acquired by RetailNext; SIM Partners + Show Carnival; Niantic Labs raises $20M; #OpenUpTheFun with Tostitos Canada; Gimbal gets Phigital; Mapping America's cursing.

Welcome to episode #254. On the show: Ordering pizza from the street; LOCALiz from Bulzi; Droneports in Rwanda; Sunshine weather app; Your opinion pays in Portland; RevTrax patent; Walgreens' discounts for steps; Salvation Army's Human Needs Index; eyeQ update; Walmart's "Magic" service called Simple Text.

Welcome to episode #253. On the show: Easy location for SMEs thanks to Localistico; Walkbase teams with Samsung for in-store analytics; Amazing Amazon's Flex; On demand clothes alteration by Air Tailor; Nescafe brings virtual reality to...coffee; BestBuy's robot Chloe; Google acquires Jibe; Foursquare adds OpenTable integration; Rentrak merges with Comscore; Binge-watch House of Cards on Virgin thanks to Netflix; Beacons for Good does good with beacons.

Welcome to episode #252. On the show: Eastsa removes waiters from the restaurant; Fujitsu partners with iProximity; Panama does location video sharing; Goodwill's GoBin; Oscar Meyer is your new...matchmaker? Thinknear's ThinkPolitical; Starbucks rolls out "order & pay" everywhere; Coke-moji's; Canadian Tire mPay & Play app; MoBeamQuity. Rob's new gig as VP Marketing at Foko.

Welcome to episode #251. On the show: Apple buys Mapsense; Wycombe Wanderers add GPS trackers to their players; Lipton's Taste of the Brightside campaign makes it rain; Pokemon Go; Mapkin's natural language driving app; UnderArmour and Sports Authority team up around MapMyFitness; Where2GetIt rebrands as Brandify; SocialGist and Foursquare team up; Zonetail raises cash; Admobilize and Verizon partner for IoT integration. Asif reviews his Bluesmart connected suitcase.

Welcome to episode #250. On the show: Didi Kuaidi goes to war with Uber in China; CartoDB raises $23m; Toshiba moves into wearables; Drive Smart in New York and get rewarded; Refugees Welcome helps find homes for refugees; New research from Zebra; Estimote's Nearables; BP's Give a Reward, Get a Reward; Auntie Anne's partners with Postmates for pretzel deliveries; Marriott rents VR gear; Proxama and Ubiquitous put beacons in 4000 cabs in the UK.

Welcome to episode #249. On the show: SmarTone Telecom complicates the KISS principle; Ikea Canada powers discounts with Twitter vending machines; SeeLight helps the blind cross the street; Area360 raises $3.5M; Yogrt rakes in $3M; Untold Music Festival trades tickets for blood...in Transylvania. Member news includes items from Mondelez Shopper Futures, Unacast and Coke, Walgreens, InMarket, Millennial Media, AOL. Special guest is Wojtek Hoch of Nomadic Uno.

Welcome to episode #248. On the show: Uniqlo's Style Your Life campaign with WeChat; Kagulu tells everyone the value of your car; Verizon makes dumb cars a little smarter; Square partners with Apple for P2P payments; Shazam your vodka. Industry news about United Airlines, Macy's Blue Bite and the Gap.

Welcome to episode #247. On the show: Asif's Jamaican journey; Wrapify wants to pay you when you drive your car; Sensewhere partners with Tencent in China; Latis works on smarter notifications; Fishbrain helps catalog the world's endangered fish; Intellibins locates recycling for New Yorkers; Ahlens of Sweden uses Instagram in a unique way; DoubleDutch raises $45 million series E; ClearChannel promotes Humans TV show in airports. Our resource is from xAd called the Global Location Snapshot.

Welcome to episode #246. On the show: Peaceful walking by Walkonomics; Forbes and Tinder partner for networking; Blind French hikers trek 80km without a guide; AwareCar helps you avoid parking tickets; Embarcadero Technologies launches BeaconFence. Member case studies from Target, Coke and the Hampton Inn. Special Guest is Thomas Walle Jensen of Proxbook. Full show notes can be found here.

Welcome to episode #245. On the show: Anonymous proximity messaging with NOD; Visor let's you see what's happening around the globe; Michigan University opens up MCity to test driverless cars; Beacons + WeChat test from Chow Tai Fook brings in $16m; Hipcamp's landsharing services. Member news from Canadian Tire, Placed and Wendy's. Full show notes can be found here.