Summary: Welcome to episode #259. On the show: Jet.com entices employees with virtual reality; Uber partners with TomTom; PillPack wraps pills in location; PriceLocal launches in Charlotte; SingPost opens a mall; Coke's Wish In A Bottle campaign; Google Maps go all in on offline; Verve partners with Moat; Blippar's British poppy appeal campaign; Spotify recommends nearby concerts. Our research is from Localytics: Users want more mobile personalization and location is the key.
