Summary: Jamie Beckland joins Jay Baer from Convince Convert and Tristan Handy from Argyle Social on the Social Pros Podcast this week to talk about his role as the head of digital and social strategy at Janrain. In addition to being a Convince Convert sponsor, Janrain offers some neat tools for both companies and consumers through their social sign-in technology. They are attempting to harness the notion that users already have an existing identity on the web through Facebook, Twitter, Google, etc., and should be able to use one of those identities when signing up for new services as opposed to creating a brand new one. Through an authentication process, users are able to take on their existing online identity and brands are able to better cater to the user's preferences and interests. Read on for some of the highlights or listen below for the full podcast. Social Pros Highlights For Your Reading Enjoyment, Thanks to Speechpad for the Transcription http://www.convinceandconvert.com/social-pros-podcast/social-sign-in-is-changing-customer-and-brand-experience/
