Summary: Shannon Paul, VP of Social Media Strategy at Fifth Third Bank joins the Social Pros Podcast this week to discuss her new role at the bank, what it's like to start a brand new social media strategy at a bank, and how listening, sentiment, and share of voice play into overall success metrics in the banking industry. Please Support Our Sponsors Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft, Janrain, and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Social Pros Highlights For Your Reading Enjoyment, Thanks to Speechpad for the Transcription http://www.convinceandconvert.com/social-pros-podcast/how-to-adopt-social-media-strategy-in-the-banking-sector/
