Six Figure Dog Business - Pets & Animals on Pet Life Radio (PetLifeRadio.com)

I've never discounted my programs or services in 10 years of being in business. In fact, I've always been very against that. But I came up with a way to discount on Black Friday without cheapening my brand and without giving up much margin. And it earned us over $15,000 in one weekend. Listen in to learn how I did it.

If I told you that I discovered an easy to use, low tech, cheap method that grew my business by 57% and hundreds of thousands of dollars in revenue in less than a year would you be interested? You're in luck. Listen here and I'll tell you the whole story.

Many more dog business pros are onto landing pages. They know that a solid landing page can create WAY more leads and lead to much more revenue. But they don't know how to use them. In this episode you'll learn what a landing page is, why you should really want them, what to include on them, and software that makes them way easier to make.

The programs you offer your clients encapsulate the promises you make. If you make weak promises and don't provide much value, don't expect a strong business. But if you can make strong promises and deliver, then that's what a great company is all about. Having the right programs designed around the right factors are what allow you to make those promises. But there's a very specific way to do it. Listen to this show to get my formula on how we do it in my business.

Okay, dog pro! You've got a lead! Now what? Every single customer you ever have will have to go through a process in order to buy from you. The better you can facilitate that process through lead nurturing the more clients you'll get AND the less wasted effort you'll have. What if I told you that from the SAME leads you are currently getting you could make far more sales? That's exactly what lead nurturing accomplishes. Listen close and take notes. I was speed talking in this one and STILL went several minutes overtime

I'm finding more and more dog business owners are becoming more savvy about how to get leads for their business. They know that they need to offer something on their site in order to create the lead but the question is often, 'What should I offer?' In this episode I detail how I've been able to create 40,000 leads and millions of dollars in sales over the past decade using lead generation. And I talk about what works and what hasn't worked. I hold nothing back. This is a must listen.

Let's face it. We're all salespeople. Like it or not we're in the business to sell our products and services. Many of us jump into this challenge full steam ahead by reading books, taking sales training courses, and studying sales training. The problem is that many sales methodologies are outdated and don't take into account the shifting way that people are now buying their products and services. In this episode, Tom Freese, founder of Question Based Selling and author of SIX best-sellers breaks down how we can actually serve our clients and customers through a different approach to selling our solutions

Prakhar Gupta is an online marketer who has been helping businesses sell their services online his whole adult life. His current business is helping people sell more of their products and services using Facebook advertising. In this episode he outlines several key components for making the most of your ad spend, the proper way to put together a landing page, why you SHOULD be doing retargeting (or you're losing out on a lot of money), and so much more.

In the last couple episodes I've been talking about how to make your website a better salesperson and how to get better conversions. None of that is very meaningful if you can't get traffic. In this episode Tom Savoca goes over his Five Step Plan that any dog business owner can do with their website to improve rankings and get more traffic. Take notes on this one.

I've found that one of the biggest leverage points you can have in order to sell your services, win out over the competition, and differentiate yourself is that of copywriting. Copy that converts well can do a great deal of the selling on your behalf, leaving you free to work more on your business. In this episode, I go over key components that I use when creating copy that have sold millions of dollars of dog related services and products. Also, make sure to check out my latest webinar on how you can add $20k to your business.

For most dog business owners one of our biggest assets is our website. It's our full time salesperson. The problem is that, for most of us, our salesperson isn't terribly good. Perfectly good clients are being lost because our salesperson (website) isn't doing a good job at converting them into customers or interested leads. In this episode I talk about simple things that any business owner can do to increase conversion rates on their website. Make sure to take notes.

Robin Bennett is a fixture in the dog business industry. For decades she's been running successful businesses and teaching other business owners how to do the same. In this episode she shares several strategies that she's used to create income from her current client list above and beyond the normal programs she offers. The net benefit to the business owner is saved time in finding clients, new revenue sources, and higher value per client. If you have slow times of year, are trying to find extra work for that new hire, are ramping up a business, or are simply looking for extra revenue in spaces you didn't think to look then this show is a must listen.

Carlos Redlich is an international copywriter traveling the world and growing his clients' businesses using the power of copywriting. But his copywriting adventures deal with so much more than simply putting pen to paper. In this episode you're going to learn how he's able to use storytelling and video to not only dictate how text should be arranged on a website but also to pre-frame your customers' expectations of what it's like to work with you. This type of information can be a game changer for any business owner out there.

When most people get into the dog business they aren't thinking of building a tribe. But whether you're a groomer, trainer, walker, sitter, or other dog professional our businesses are built on relationships. Relationships with dogs and relationships with their people. The better we build community around that concept the more we grow. But what is the most effective way to do that? In this episode Ted Efthymiadis explains how you can create your own tribe around ideals that you define.

Any successful business owner must have the right mindset. When your mind is in the right place you're better off in sales, taking care of your customers, watching over your employees, and more. But too many people stop there. Their mind is in the right place, but they don't have the tools and techniques to grow. In this interview with Bill Church you'll learn fascinating things about the human brain which, when understood, allow us to push through the artificial barriers we create. But you'll also see how Bill has taken that understanding and applied it to real world techniques that you can use to grow your business right now.