Summary: Let's face it. We're all salespeople. Like it or not we're in the business to sell our products and services. Many of us jump into this challenge full steam ahead by reading books, taking sales training courses, and studying sales training. The problem is that many sales methodologies are outdated and don't take into account the shifting way that people are now buying their products and services. In this episode, Tom Freese, founder of Question Based Selling and author of SIX best-sellers breaks down how we can actually serve our clients and customers through a different approach to selling our solutions
